If you have numerous sites for your business, you need to optimize them for local SEO for multiple locations. This has many advantages, such as servicing consumers in various locations, attracting a larger customer base (which equals a larger volume of money), increasing brand visibility and recognition—the list goes on.
What is Local SEO For Multiple Locations?
Multi-location SEO refers to SEO that is tailored to and for each of the distinct business locations you have. This could encompass many areas across the nation or in different cities, metropolises, states, or locales.
It simply entails using local SEO techniques across all of your company’s locations.
Why is Local SEO Crucial For Many Locations?
Why would you need local SEO for multiple locations in the first place? One of the finest strategies to have your company appear for local searches is through local SEO. This is significant because 78% of local mobile searches result in an offline purchase and roughly 50% of all searches have local intent.
Even if your company or brand has excellent SEO on a national level, if you aren’t concentrating SEO efforts on your specific regions, you’re losing out on local searches aka a desire to buy.
Let’s check an example:
Let’s say I’m looking for a cleaning company for my house. Google will interpret my location when I search and return local results for my inquiry. I might see you in my results if your cleaning company had a strong national name and strong SEO, but, likely, I won’t. The Google 3-Pack, which will appear in the top results and feature reviews (which I will surely want to check as part of my research! ), is also a place you probably wouldn’t shop up.
The same factors that make local SEO necessary also apply to local SEO for multiple locations:
- Growth in website traffic
- Greater exposure and brand recognition
- Increases your client base.
- Strengthens your other internet marketing initiatives
7 Ways to Optimize Local SEO For Multiple Locations
1. Make a webpage for each site on the internet (with a special URL!
Making distinct pages on your website for each location of your business is the first step in effective multi-location SEO. Here, we’ll go over several crucial components that every page has to have.
- A unique URL with the location name –
For example, www.mybusiness.com/dallas or www.mybusiness.com/locations/dallas, are both extremely straightforward. This informs both users and search engines about the location for which the information is being displayed.
- Location-specific metadata.
This is what appears in search results and also provides search engines with information about your page. Both your location information and your target term should be included.
- Location name
Your location page needs to include the location name prominently on the page–either as a Title Tag or an H2. This will likely be the city or specific neighbourhood you serve.
- Location address (and a map!).
For obvious reasons, the place’s address must be included on your location page. It also helps to include an embedded map. You may boost the amount of time visitors spend on your website, provide a mechanism for them to receive directions without leaving it, and provide Google with more information about your location by integrating a Google map on your location page.
- Location contact information.
Additionally, you must include location-specific contact data, such as a local phone number, email address, and social media accounts (if applicable). Along with your contact details, you can also choose to give a brief description of your area.
- Structured data.
Structured data is a standardized backend coding format that provides Google with more details about your page. OTT is commonly used for this. You may provide Google with more detailed information about your location that will help Google find you for local queries by utilizing OTT markup on your location pages.
2. Optimize For Location-specific Keywords
You’ll be in a good position if you follow the instructions I gave above for creating your location page. However, the secret (get it?!) to appearing for pertinent queries on Google and other top search engines is to optimize for location-specific keywords.
3. Keep Your Stuff Original
It might be difficult to come up with fresh content when you’re establishing location pages to convey the same thoughts for a different area, and you might think you can copy and paste the same information across all pages and change the location names.
4. Attempt to Obtain Local Backlinks.
Backlinks are links to your website that come from a domain that you do not control. Search engines interpret backlinks as a signal that your website is reliable and authoritative, both of which are crucial ranking considerations.
5. Make Sure Each Location’s Google Business Profile is Optimized
This plays a significant role in effective SEO for numerous regions. For each location of your business, you must set up and maintain a Google Business Profile.
A key component of local search is Google Business Profiles, which appear in the Google 3-Pack for local queries and in the Map results for pertinent searches. Additionally, Google Business Profiles include vital details that can influence potential clients in your favour.
6. Manage Reviews For Each of Your Locations.
Reviews are undoubtedly a useful tool for attracting new clients, but they also affect your SEO because they are a ranking component. Google considers review characteristics like the number of reviews, keywords in reviews, and a mix of reviews. Who knew that having a few critical reviews among your positive ones may make you seem more credible?
7. Keep NAP Constant Across All Listings.
NAP consistency, or Name, Address, and Phone Number is another important ranking element that affects SEO for multiple locations.
Google doesn’t have the capacity for sentience (yet), therefore it relies on signals to discern which information about your company is reliable and accurate. Google has little faith in information about your company if it appears differently on location pages, local citations, and review websites. As a result, Google is less likely to surface your pages.
If you need help with optimizing your website for local SEO for multiple locations, you can hire a professional SEO company that has experience and expertise in this field.
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By SEO
- Dec 16, 2022
By SEO
