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Local SEO Strategy for Standing Out From the Crowd

Marcel Casella December 22, 2015

Local SEO Strategy or How David Can Beat Goliath

Local SEO Strategy is paramount if you own a small-to-medium internet marketing company and are perhaps becoming tired of not being able to figure out (no matter what you do) how to rank high on search engine pages. You are most likely missing the opportunity to boost your business chances of getting more traffic, thus raising your profit to a bigger scale. This entry is exactly the one you need to read.

Here, we are mainly focusing on the struggle that small-to-medium businesses face, against the giant kings of marketing, sort of like an e-commerce version of “David vs. Goliath” for SEO. Evidently, the idea behind this is to guide all those rather smaller entrepreneurs on how to rank high against the big guys without having to spend a gargantuan load of money with it. How? Just by applying a few simple, although widely useful SEO marketing tips and a super local SEO strategy. These super local SEO strategies, can and will aid companies that still do not rank amongst the first options on the search engines, to position their websites next to those internet marketing monsters (such as Amazon, Apple, e-Bay, etc.).

Let us begin by setting the basic criteria that need to be fully met, as well as carefully addressed gain higher ranking, traffic, ratings, and revenues. And yes! It usually goes down in that specific order.

These are the two most important strategies for super local SEO success:

Local SEO {Focus on your localized area first, before tackling the world}
Local Submission {The power of local submission in super local SEO}

Local SEO Strategy – Focus on your localized area first, before tackling the world

Generally, amongst the freshly-off-the-boat SEO campaign starters, there is that tempting tendency to aim for the big hitters first. One other temptation is to look for those juicy keywords that will theoretically drive humongous loads of traffic from anywhere in the world directly to your site in hopes to make your profits soar. If only it were that easy! We hate being the carriers of disappointing news. The chances of that happening are incredibly slim. The truth is, either you go out and about and burn your entire budget spending big bucks at bidding against marketing moguls for those keywords that rank high, or you begin targeting your business to dwell where little competition remains instead. That, of course, means your local area.

It makes rather a waste of time, money, and effort, for small-medium internet marketing “Davids”, to attempt playing hardball against big transnationals with multi-million dollar marketing and advertising budgets, which can basically outrank any keyword phrase they want. For instance, if your relatively new company sells bicycles, the use of keywords such as: “bicycle” or “bike” are not going to do anything for you, as the massive world-class e-commerce “Goliaths in that field, like e-Bay, Trek Bikes, GT Bicycles, Amazon, etc., will have spent perhaps millions to virtually own them.

Now, here is the catch and, more importantly, the key to outrunning those e-commerce giants at this SEO ranking race. Following this analogy, Davids’ internet marketing budget may be small and virtually not even a match to that of internet marketing Goliaths, which have a huge organic first-page presence at a global scale. But that doesn’t necessarily mean that Davids don’t have a shot. The days where pay-for-play strategies benefited the rich and famous are gone. Google and other search engines have made it possible for small competitors to stand out from the crowd if they get smart. They now can and most certainly do outrun Goliaths by aiming straight towards their biggest weakness (Goliaths’ Achilles Heel if you will); their lack of presence at a local scale. That is where you need to focus your efforts, as that is mainly where the Davids can and will beat the big ones. Better yet, go crazy and make it super local while you’re at it, and marry your business to a super local search engine optimization.
But, what is a “super local search engine optimization?” you wonder. Super local SEO is super specific location or anything within driving distance; especially for physically tangible products. Although it may work for online services companies as well, should you want to keep a face-to-face contact with your online services associates.

In order to explain this super local SEO more accurately, we will pretend for a moment that what is being searched for is a bicycle for purchase. When the buyer, let’s say Kate from Seattle WA, makes a search query on Google, would probably type a generalized keyword like: “bicycle” or “bike” on the search bar. This will cue the search engine to organically array and display a list of sites containing what the engine considers the most relevant sites. This would mostly include a Wikipedia link, with pertinent information regarding anything there is to be known about bikes; along with a bunch of major bicycle vendors worldwide, namely: Trek Bikes, GT Bicycles, e-Bay, Walmart, among others.
Such outcome will induce the user to perform a “de-randomization” of her query. Meaning adding more details to her search solicitation, such as “type of bike,” “brand,” “range of price” or “location.” Because Kate is located in or near the Seattle area; she would then redefine her search more closely to what she is precisely looking for. Doing so, by adding a more specific keyword phrase like: “cheap red vintage bicycle in Seattle WA.” So, the search engine would organically prompt a list of locally adjacent businesses, which carry at least something remotely similar to what the query reads. Meaning that any company, or even any informal individual seller, who has published or linked anything related to a “cheap red vintage bicycle in Seattle WA,” would be shown organically on Google’s first pages.

This is the magic of search engines nowadays: you can have this informal individual, who obviously did not fight any keyword phrase battle and only published a super local sale add on Craigslist, selling an old, second-hand bike that has been laying in his garage for years. What´s more, he ranked high up there on the first page, along with the e-commerce giants. How? Just by having larger super local SEO presence.

The Power of Local Submission in Super Local SEO

You can come to realize how essential has super local SEO become as a key marketing component to those who want
a long-term success rate in their search results. Super local SEO owes its rapidly increasing growth to the whopping and unstoppable rise of smart mobile devices usage over the last decade. Additionally, by taking advantage of this smartphone mobile technology era, you can make use of certain tools such as Google Maps, Google Places, Yelp, among hundreds of other directories where you can submit your business to as well. These are ideal for enabling geo-targeting location capabilities, gaining a more visible exposure for super local SEO searches.
The majority of entrepreneurs and businesses that aim for local or regional areas are broadly well-ranked for super local SEO, due to their physical address, and both a mobile and a local telephone number. So, make sure to keep your info updated, and signed into those geo-targeting tools, as a way to cement your e-commerce business to a particular town, city, region or current location. This way, you can make yourself organically visible out there to anyone looking for your product or services within your area range.
One crucial thing that must always be kept in mind is that “content is king”. These wise words, coined by Google, basically resume it all. No matter how many different techniques you add to your super local SEO strategy, if your content is not relevant or appropriate, you won’t get anywhere near the first page. As both location and relevancy are taken into consideration by Google when filling in a search query, it’s also imperative that you make sure that your business’ submission is attached to the most appropriate business listing category.
So, if you run a locally based business or service, make sure you are optimizing your website or, at least, deeper pages within your site for these long tail geo-targeted keywords in order to maximize your super local search engine optimization.