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The Role of Long-Tail Keywords in SEO Strategy

Today’s search results pages are packed with people competing for space at the top. This implies that there will be stiff competition if you want top ranking for a straightforward, general search keyword. Long-tail keywords are those that are lengthy and extremely specific; they should be targeted while conducting keyword research.


Long-tail keywords typically take the shape of well-thought-out questions, statements, or sentences. They often have three words or more. The “long tail” of a search’s demand curve is referred to as the “long tail” in this phrase.


Because of their high specificity, long-tail keywords are very beneficial in the retail industry. Long-tail keywords make up 92% of all terms entered into search engines, making it considerably simpler to rank for them than for their more general equivalents.


Google Keyword Planner is a popular tool used by marketers to generate ideas, although it has limitations because it makes more direct reference to data from sponsored searches. You can find opportunities to rank in organic search using a variety of various long tail keyword generator tools and techniques. One of the most efficient tools is the long tail keyword generator tool from OTT SEO.

Long Tail Keyword Generator
What is Long Tail Keyword Generator Tool?

Internet marketers with years of experience have mostly come to understand how web users look for particular goods or services. Visitors often insert three, four, or more words in their search searches rather than simply one or two.

They are aware of what and where they are looking. For instance, a traveller looking to bring his family on vacation to the Bahamas won’t merely type the phrase “holidays” into the search bar. The phrase “family vacations in the Bahamas” will be entered.

The user is aware that typing a single keyword may cause the search engine to return millions of websites, none of which will be relevant to their search. However, if a visitor types in four or five keywords, the search engine will return websites that contain those phrases. Now, this will benefit the visitor and provide a list of websites that he or she would like to visit.

Understanding this idea, internet marketers search for long-tail keywords to use on their websites. They need visitors to their website who are looking for the goods or services they are marketing, and the only way they can do this is by incorporating long-tail keywords into their website’s pages.

Smart and sophisticated search engines record in their databases the long-tail keywords that websites use. As a result, the search engine will display web pages that match specified keywords whenever a visitor types them in. The search engines would use the terms “family holidays the Bahamas” and “holidays Bahamas” in the example to find websites that match the keywords.

Long Tail Keyword Generator
Long Tail Keyword Generator
What Are Long Tail Keywords?

Before knowing about Long Tail Keyword Generator let’s talk about long tail keywords first. Long tail keywords are those three, four, or five-word phrases that are very relevant to the products your website sells. You see if a buyer types in a very particular search term, they are already aware of the product they wish to buy.


If the website gives exactly what the buyer wants, these specific searches will typically result in sales. Customers conduct generic searches when they browse and check out what is available on various websites. Like window shopping, really.


Targeting people who are looking for a certain product uses long tail keywords. Assume a consumer becomes intrigued by a product. He will look for websites that offer that thing for sale. Let’s say the buyer wants electric bikes as an example. All of the websites that contain these two keywords will be returned by the search engines. He is now going to launch a website that lists the top electric motorcycles. He’ll look through them and decide which bike he wants to purchase. Suppose he enjoys the Airbike MX5. He will now look for that particular bike.


Here, highly specialized multi-phrase long tail keywords are much simpler for search engines to rank for. If you employ generic words as keywords as an internet marketer, you’re going to face stiff competition from top-ranking websites.


You cannot compete with well-known websites like About.com, Wikipedia.org, Amazon, and eBay. To employ them on the pages of your website, you must locate relevant long-tail keywords.

Drive more traffic with a Combination of Long-tail and Focused Keywords

More pages on a website are preferred by Google. It implies that as an online marketer, you should concentrate on users of long-tail keywords. You will need to construct more pages because there are so many different long-tail keyword combinations that users may use to purchase what you are selling.


Just keep in mind that your distinctive pages only need to be variations of your primary product page. Each page’s title should contain the long tail keyword phrase. Therefore, select long tail keywords that are simple to rank rather than only three or four highly competitive phrases.


Use a combination of focused keywords and long tail keywords on the pages of your website to drive the most traffic possible. More visitors will come to your website the more pages there are that have long-tail keywords in the page title or description.


If you want to promote your video on YouTube, you should do some research on popular YouTube tags and popular YouTube keyword lists, luckily Long Tail Keyword Generator tool can also help you with that.

Long Tail Keyword Generator
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How to use Long Tail Keyword Generator Tool?

Now that we are aware of what long-tail keywords are, how can we get a list of them that are pertinent to the products our website is attempting to sell? We are aware of our products, our keywords, and the region from which we want traffic. The supplier you want to target can be chosen. Next, choose the Language and the nation you want to target. A list of suggested keywords will be displayed.


The list is exportable to an Excel worksheet or copy/paste. You may now create your internet marketing strategy using the list of long-tail keywords produced by this clever and useful tool. If you sell certain things, you may create web pages to target these clients since you have a very strong sense of what those sagging buyers type into their search queries.


You can increase traffic to your website by using long-tail keywords on its pages. Additionally, it will help you rank better on famous search engines, which is one of the two main objectives any internet marketer aspires to. Use the free long tail keyword generator tool as well as the Google keyword planner tool to develop the strategy for your website. Keep in mind that using long-tail keywords will help your website rank because they are more concentrated than generic ones.


Long Tail Keyword Generator can help you in your initial days of blogging or digital marketing by suggesting long but less competitive keywords. So try our tool and start your marketing journey.