Here’s What in It for YOU

Stop worrying about getting more calls or referrals and focus solely on the quality of your services. Do what you do best; we take care of the rest.

Stop Running Around

The single most critical issue locksmith services struggle with today – those without an up-to-date, robust marketing strategy – is stagnation. It is why so many of your peers in this industry are struggling to stay afloat, instead of struggling to meet the rising demand!

 

The reality is that the old way of doing business – relying on networking, traditional ads, and word-of-mouth referrals – is long gone.

 

Clients, your clients, now look for your services on virtual maps through digital screens. And if you aren’t there, front and center, you better believe your competitors will be.

What are the Challenges?

We are proud to say that few other SEO agencies of our scope and reach have as keen an understanding of the locksmith marketing niche as we do. Locksmith customers are fairly unique in that, most of the time, their pressure points tend to be immediate. After all, nobody sits comfortably to weight alternatives with a clear head when they are locked out of their car, broken key in hand. This sense of immediacy presents locksmith companies what’s probably their greatest advantage and their greatest challenge, as most customers just go with the first choice that pops-up during an emergency.

 

And that’s just one of the many concerns specific to this industry.

 

Let’s be frank here: We do not work with companies who don’t know how to adapt and overcome the constant challenges of the industry, like adapting to competitive pricing, prioritizing areas of service coverage, or effectively managing customers relationships. Companies like these are bound to struggle and are quick to interfere – or outright cut out – all marketing efforts.

 

We simply don’t waste our time.

 

We are prepared to provide answers and solutions to help our partners navigate the ins and outs of the industry and the market. In other words, we WANT them to make money. But we accomplish nothing by keeping your phones ringing and your mobile units running around from service to service if you’re not minding your KPIs, your process is inefficient or your staff is unable to handle the demand.

 

We’ve been approached by some big names on the locksmith niche wielding huge budgets, and we’ve had to say no to some of them due to their weak expansion disposition or their unrealistic approach to locksmith marketing. More than a few are long gone now, outdone by smarter competitors with teams like ours backing them up.

 

We take care of all the marketing and locksmith SEO you’ll need. But we need our partners to understand their own business in depth so we know we’re not wasting time with a company destined to have financial problems down the road. Many are eager to jump on the opportunity for expansion but are trailing behind in areas like CRM, billing, inventory management, specialized services coverage, call tracking, and even proper licensing. That’s a HUGE no-no for us.

 

And don’t even try to hide your problems from us. Everyone knows EVERYONE in the locksmith industry, and we will always find out.

 

We know first-hand the realities of the day-to-day operations in this industry. We have worked with lifelong professionals who treat their services and craft as an art, provide an insane price/value proposition, and still struggle with the bottom line. This is the locksmith niche landscape, and those are the challenges. Why are you special?

 

Just like you probably bumped into us searching for a local SEO company near you – or some of the many other high-performing keywords we dominate – your potential customers who are searching for the services you provide should be finding you within seconds. The question, then, is why should they pick YOU? Who are you?

Zip Locksmith

www.ziplocksmith.com

After partnering with Over The Top SEO, Zip Locksmith was able to see an increase in rankings, resulting in an average ranking of #3 in organic search results. They also now have several #1 rankings in both the local map pack and organic searches, which directly boosted the number of in-store traffic and service calls to their locations.

  • Top 3

    Top 3 in 86 US Locations

  • 2800

    Monthly Brand Searches

  • $15M+

    Revenue from SEO

  • $15M+

    Revenue from SEO

  • Backstory

    Zip Locksmith is a Washington state-based business in the highly competitive locksmith industry. They currently have several locations throughout Washington and New York that serve local clientele.

    Our Relationship started in early 2015 with a very ambitious technician out of Seattle, WA with no website. He was running on Adwords alone generating around 10 jobs a week while spending over 5000$ per month on Ads and living on the edge financially.

  • Goals

    OTT had a vision to dominate the entire Locksmith field. If you are in the emergency niche you know that “Locksmiths” are by far one of the hardest and most crucial keywords you can rank for. Just try ranking for “Locksmith + CITY” (i.e. Locksmith Seattle, Locksmith Renton) and you ́ll see what we mean.
    We targeted 10 major cities in WA state targeting “Locksmith + CITY” and within a year of operation we dominated those 10 cities in Maps and Organic searches.

    After we achieved our ambitious goals, Zip Locksmith reached about $2,200,000 USD in revenue in little less than 2 years of SEO operation. Then, we as partners decided it was time to take over the entire Washington state from top to bottom and expand to other states as well.

  • Challenges

    The locksmith industry is a highly lucrative one for business owners and, as such, the competition level is very high, both on and off the internet. In recent years, Google Maps and the organic search results have been heavily spammed by competing businesses and lead generation companies resulting in more stringent filtering by Google.

  • Results

    Through a joint Google Maps and Google search marketing campaign, we were able to increase the rankings of the primary locations of the business from an average ranking of #48 to an average of #1.2. Many of the primary locations now have a #1 ranking in both the local map pack and in the organic search results.
    Zip Locksmith now has over 100 branches. Yes, one-hundred LOCATIONS. You can go to Zip Locksmith’s locations page and you can look up all the locations they have. Yes, they are ranked in the first page organic and map in all 100 locations.
    First page results for all of Zip Locksmith’s 100 locations nationwide for the biggest terms in the Organic and Map positions.
    Amount of revenue driven to Zip Locksmith from OTT alone: Over $15,000,000 USD so far Natural Brand Searches before OTT: ZERO Natural Brand Searches after (ongoing) OTT: 2800 people on average per month.

We’ll Give You the Clients; You Give Them Skilled Assistance

Trying to increase your customer flow and revenue using Google can be prohibitively expensive, or insanely profitable. It all depends on who you choose as a partner.

 

A common trap we’ve seen many a locksmith company fall into is thinking they can take care of everything themselves. Most start getting desperate once Google starts sucking all of their marketing budgets with little to no noticeable change in the demand for their services.

 

Locksmith companies provide solutions to problems that demand to be attended promptly. Whether that’s having someone back into their vehicle or changing an office building’s locks for security concerns. Your solutions fall into that rare space of services that address issues that need handling sooner rather than later. So, your clients need you, and need you fast! That’s an amazing business to be in. And yet, it’s not uncommon to see locksmith companies struggling to generate significant revenue – let alone expand – through repeated failures to promote their brands. They employ poorly designed websites unable to convert potential customers into paying clients. They lack proactive referral programs backed by comprehensive digital platforms. They fail to differentiate their services from the many other locksmiths operating in their area. If you are in the locksmith niche, you already have the perfect product and an ideal, predisposed, clientele. But you need to be where the action is taking place if you are to take advantage of those industry’s features, and that’s online.

 

Firms like ours make sure all those boxes – and plenty others – get ticked, filling up all those top positions in your niche you’d like to be in. And you’ll never be able to beat them, or us for that matter, on your own. For an SEO company like ours, handling approaches like those feels like a kitty fight, even though the businesses on the other end feel it more like a shark attack.

 

The sooner you realize that you need a stable foothold to stand on this fight, and a powerful partner backing up your growth – not just in marketing but financially – for years to come, the easier it’ll be for you to claim what’s yours.

 

We are currently driving over 30,000 calls / leads /walk-in’s on average per month into the locksmith services market, and will certainly succeed again with the right partners in your area. Are you that partner?

You Need an Effective Website with Powerful SEO and Quality content

The main idea here is that whenever a potential client searches for anything related to your services on Google, your websites among the first three organic position or the map pack. Something that doesn’t happens by accident. Google only chooses websites that consistently deliver the solutions its users are looking for, that abide by their rules, keep their visitors interested, and are responsive on all platforms. And that’s just some of the many factors search engines account for when ranking your site.

 

What does that all means? That your locksmith marketing strategy should revolve around organic traffic through SEO, and NOW! That means having a properly structured and fast-loading website, schema, and an effective locksmith SEO strategy. That is, if you want to rank high in users’ searches.

 

The thing is, though, that all those things call for specialists with very specific skillsets and know-how, which don’t come cheap. So, don’t be cheap. If you insist on being so, we invite you to carry on to the next company you found when you searched for a locksmith marketing company.

 

When your website is designed with the best user experience in mind, when its content speaks louder than that of your competitors, when your brand is exposed to the public in a way that converts effortlessly, when your locksmith services deliver fast and comprehensive solutions, and you have no financial problems clouding your head every day, you are painting the picture of a badass brand rather than a tiny locksmith service struggling to stay afloat. The picture of someone we can partner with.

 

We cover ALL MARKETING NEEDS: from running multiple locksmith marketing campaigns to getting you ranked in the organic SEO / Maps, to branding and exposure in all media outlets we find relevant. With us, you get fully customized, all-hands-on-deck support and coverage package for your locksmith company and its employees.

 

Understand this: all this here, it’s all REAL. We do it on a daily basis!

 

The fact is that we want to keep our growth going upwards, and part of that is bringing our partners along for the ride. So, when something is working, and we know it is, we replicate it. You, lucky one, are entering a path into something much bigger than JUST you and your business. Basically, you are getting a triple-platinum VIP ride on the express train to success in the locksmith industry by gaining access to our knowledge, resources, and ability to do what others find impossible. So, when it’s time to share, just remember who got you – and keeps you – there.

 

In the locksmith niche, the most powerful results come from Organic SEO & Maps. They rule with an iron fist and always win the locksmith marketing race, hands down. They guarantee gradual growth and long-term stability for businesses, especially local. In fact, you probably found us by searching for help with your locksmith marketing, locksmith SEO, or locksmith marketing locksmith strategy. Either way, here you are.

 

Long story short, we can rank anything we want in top organic positions, and we convert more leads to paying customers than anyone. That’s what we bring to the table, and all it takes for us is to want to do it.

 

And that’s what you pay us for, of course.

A Focus on Local SEO for Locksmiths

Driving a generic SEO campaign is a great way to waste time and resources. It’s useless, period. But a customized locksmith SEO campaign is a whole other story.

 

OTT takes the local approach, gives it some of the OTT love, and powers up any locksmith service to a top spot on Google’s Map Pack. Being on maps is so effective that businesses see a drastic increase in traffic in a matter of hours after being featured on it! Psst…! we can literally PUT you there.

 

The best part? Having your locksmith company properly featured on the map pack is only 1 of 3 key ways to put you among the first options your potential customers, looking for locksmith services and solutions, will see. It is just like it sounds, 1 of 3. It means each vertical brings between 30% to 40% of the overall traffic in Google.

 

We can rank maps like no other; we can make the impossible, POSSIBLE… Google maps marketing is one of the strongest, most reliable ways to generate revenue almost instantly for your business.

 

But make no mistake, dominating an area is just the start. Locksmith marketing is meant to be expanded. Local leads are just the tip of the iceberg in this business. Understand this: those who never expand inevitably perish because their competitors eventually come for them.

What’s the Best Part of Locksmith Marketing?

As a locksmith company, you are uniquely positioned as a provider of services that are constantly on demand – a demand that most of the time can’t be left to be tended to later. This sense of immediacy is a double-edged sword, but when wielded by an expert firm with the resources that we command, it’ll be one of your stronger revenue-driving forces.

 

Your potential clients are already in need of your services. You just have to make sure you are the first option they see in searches and convey the certainty that you are the expert they need. That’s it. Which is why the most important thing for your business is SEO. It can be the difference between an expanding operation and a failing endeavor.

Advantages of Having Over the Top SEO On Your Corner

Get your website completely cleaned up, modernized, and optimized to drive in more business.

 

Have access to a professional organic or outreach marketing team.

 

Have a dedicated team performing regular backlink management tasks, such as tracking, reporting, removal, and disavowals.

 

Get hundreds of ORGANICALLY generated and valuable backlinks from authoritative sources.

 

Implement effective and laser-focused local SEO that draws the attention you want from your audience, and then expand your turf across the state and beyond.

 

Start receiving a continuous stream of calls from each of your targeted regions, generated by targeted ads and content specific to them.

 

Earn listings in trusted local and national directories, and always have uniform information about your business across all platform. It is important that everything you find on the internet about your business is consistent.

 

Keep super tight control over who uses your information on the web.

 

You can have the most impressive office space, jam-packed with the highest quality locksmith equipment, and filled with highly experienced locksmith experts inside. If your website is not convincing visitors that you offer a high-quality service, and if Google is not convinced that your site offers an excellent user experience, it is impossible to make it rank.

 

And SEO is not like you just write a couple of descriptions and make your website pretty. There are over 200 factors that need to be taken care of before a website even takes off. Every time we check a new website, there is a ton of work to be done on the backend side of things before we even starting with the design part.

 

These are the things we need to know:

 – If your website is secure (HTTPS.)

 – If your website is responsive.

 – Page load speeds.

 – If it has the correct schema markup.

 

Then we analyze other factors:

 – Quality of content.

 – The length of content.

 – Social signals that link back to your website.

 – Quality of backlinks that link back to your website.

 – Presence of optimized images on your web pages.

 

Just fixing all that requires a lot of work, and we don’t deal with people who think that just because they can’t “see” changes in their websites, they will go after the next shiny object. We can’t allow you to give away our work after we’ve done all the heavy lifting. If that is your plan, go right ahead and find another sucker.

F.A.Q.

These are some common questions most business owners have when looking for a locksmith marketing service that can help their company grow. We always give brutally honest answers, though. If you are not ready to hear them, then you should not be here.

 

What kind of problems can locksmith marketing help us solve?

 

Quite a few actually. The main focus will always be to grow your organization, attracting more clients, and developing a well-rounded plan to support the influx. Through effective and ethical marketing, we can put you in a zone of profitable growth.

 

How can I get more clients?

 

With an SEO-mindful website that allows it to rank on top of search results. It’s a reliable strategy that can take longer to provide results, but it delivers an ROI second to none. Don’t expect to rank with a website that was recently managed by amateurs, though. It takes time to pick up their mess and get it back on track.

 

What would be a sound locksmith marketing budget?

 

First, burning money faster won’t make a difference without a plan. After we check your answers on our questionnaire and have an honest one-on-one talk, we can tell you how much you need to spend and HOW. However, expect it to be NO-LESS than 20% of your monthly revenue.

 

Have You Done Work for This Niche?

 

To put it shortly: We live and breathe locksmith marketing. Right now, several of our most important partners own big locksmith services, and they have consistently increased their scope and revenue year-over-year since they are with us.

 

What if I want to invest in traditional marketing?

 

That’s your call. We don’t advice against it, but when compared to SEO and digital marketing, traditional channels have little to offer.

 

Will I Own My Website?

 

Yes. However, as long as you work with us, you are not allowed to modify it in any way, shape, or form. We do this to protect our efforts. We don’t tell you how to do your job; nobody tells us how to do ours. Any attempt to break this simple rule and we walk.

 

Should We Work with You?

 

Due to the nature of our business, we recently had to close our doors to new clients to only let potential partners in. Why? Because we are not an ordinary SEO company. We perform a full SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), and those interested in becoming our partners must complete a thorough and very detailed locksmith service questionnaire. You must answer ALL of these questions so we can properly assess your REAL situation (not what you think your situation is) and decide if we are a good match or not.

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