15 Top Marketing Automation Tools For Your Business

15 Top Marketing Automation Tools For Your Business

Marketing has turned out to be the most crucial part of the business. However, it’s not easy for anyone to spend all their time in marketing. Or else automate those repetitious tasks altogether? 

What is Marketing Automation Tools? 

Marketing automation is the method where using software and technology to build and implement applications to automate frequent tasks like ad campaign email marketing, tracking, and so on. 

For instance, Brands may build an automated lead generation funnel through which they install email addresses, send a recorded demo, and later invite prospects to schedule a live example.

Simply, Marketing automation is a new standard regardless of not being only nice to have tactics. In case you wish to compete, then you require to be using marketing automation tools. 

The best part of marketing automation tools is that they can save you money, and time and enhance your marketing efficiency. 

Mentioned are the various ways to include it in your tactics – 

1. Allow Constant Contact to Deliver Robust Emails Simply and Easily

Constant contact is really important and useful in email marketing automation tool that has robust automation capabilities to drive your marketing beyond just scratch. 

Constant Contact - Best Email Marketing Automation Tool

Meanwhile, its autoresponder is adaptable wonderfully. You can make welcome sequences drip advertisements and another sort of automated email advertising with perfect fine-tuning personalization. This is applicable to everything such as subject matter, triggering, Volume, targeting, and even the content in your emails. 

Moreover, Constant Contact enables you to instantly embed personal forms on your landing pages. Therefore, you will not only receive names and email addresses, but also the other information which you are seeking for. 

Consequently, you can deliver one new sequence to the new senior VP- level subscribers, one for frequent joes, another for sales folks, and so on. And all on the basis of Job Title. 

Try to make it more complex and granular as much as you like. Establish long-tail and automated advertising for every track and do frequent contact and practice hard work for you over weeks or months. 

You’ll require Constant contacts plus a plan to exactly reap the advantages of the platform’s email automation. That begins at $45/month for up to 500 contacts in your record while measuring upward at increments of $25 -$30 for every included 2,500 contacts you require to acclimate.

2. Generate Opportunities on Abandoned Carts and Later Buy with Sendinblue


Marketing automation is a huge tool in the field of eCommerce. Under Sendinblue, you can fill the gaps that enable sales opportunities to slip through your understanding. 

Sendinblue fixes up the very initial and last actions in three-stage automation: trigger event (either proper checkout or a visitor leaves with items in their cart) and along the action (send them a message).

You will choose the pause between trigger events and when you wish the email to be sent and craft the message into those subsequent emails. The latter may offer a promo code to accomplish your purchase or for your next one, customized reminders about the product, or satisfaction surveys to name some instances.

Sendinblue provides automation on each plan, which involves their free forever package, however, tiers below premium will limit you to targeting 2,000 contacts

3. Engage Automatically and Upgrade Your Following on Instagram with Mobile Monkey 

MobileMonkey is a robust Instagram automation tool that enables you to automate everything from responding to comments, stories, and even direct messaging.

MobileMonkey Instagram marketing tools

This would be a massive benefit for busy marketers who looks to get enough time back in their day via automation.

And never try to ignore the power of automation to increase your audience, your brand affinity, and your conversions from hot engagement channels like Instagram.

MobileMonkey Instagram marketing tools allow you to automate – 

  • DM replies to Story Mentions 
  • Replies to DMs 
  • DM replies to post comments 

And eventually, if you really are interested to unfold the Instagram marketing funnel, then fix up a drip advertising to send timed – follow-up texts to the one who starts a message conversation with you. 

While this follow-up feature of Instagram which is included in InstaChamp along the multi-channel MobileMoneky messaging automation suite ( carrying with texting tools for Facebook Messanger, SMS, and Web chat ) is an easy way to forward offerings and advertising to anyone who sent you DMs in your Instagram. 

4. Generate Close Seals, Leads, and Maintain your Pipeline on Auto-Pilot with HubSpot. 

Maintain your Pipeline on Auto-Pilot with HubSpot

HubSpot is referred to as an inbound marketing tool that aims to convert outbound leads into inbound ones. Basically, it is best for content marketing. 

Their initial package is $45 a month for all the free tools involving easier automation, task queues, conversation routing, and email support. 

Their Business plan starts at $450 per month, which offers everything in the Starter package, plus marketing automation, goal-based nurturing, and custom workflows.

5. Utilize Customer.io to Automate Timely Emails 

Customer.io to Automate Timely Emails

Customer.io allows you to send intended texts to your customers that you can tailor based on how they indulge with your trade.

The good part of this tool is that it merges with your mobile app or website on which you can view the data in real-time and shoot actions by including it to predefined rules. Usually, it facilitates individual messages. Other characteristics involve A/B testing, conversion tracking, customer profiles, and contextual conversations.

Charges begin at $150 per month for unlimited email, SMS, tracking, and technical support. Their premium plan costs $995 each month and involves all the prime attributes and reliable customer service representatives, onboarding, HIPPPA adherence, and premium technical support.

6. Supercharge Your Marketing Analytics Automatically with Pardot

15 Top Marketing Automation Tools For Your Business

Pardot, a Salesforce company, holds a marketing automation suite that is an ideal choice for growing your revenue. Enhance your engagement with CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting. This tool is excellent for assisting sales teams to shorten the sales cycle.

Their growth plan pricing is $1,250 every month, and its characteristics involve email marketing, in-depth prospect tracking, lead nurturing, and lead scoring and grading.

You also get ROI reporting, form and landing pages, and standard CRM integrations.

Their Plus plan is $2,500 each month and indulges all the prominent features and including modern email analytics, email-rendering previews, and spam analysis

Email and landing page A/B testing, advanced dynamic content, and Google AdWords integration are all added. You also get API access, numerous scoring categories, an integrated marketing calendar, and social profiles. Standard costs are $4,000 per month and include pro attribute as well as customer-user roles, custom-object integration, and API access for up to 100,000 calls per day.

7. Utilize Adroll to Automate Ad Campaigns

adroll automated ad campain

AdRoll aids in retargeting customers via re-engagement on Facebook, Twitter, and the web. With cross-device and cross-platform retargeting abilities, as well as adjustable segmentation, you can deliver personalized expertise that dramatically enhances marketing efficiency. 

Its prominent characteristics involve retargeting, dynamic Liquid Ads, flexible segmentation, transparent analytics, and expert optimization and conversion reporting across devices and platforms.

AdRoll provides a free plan under limited features, or you can get their development plan for $19 per month. 

8. Automatically Nurture Leads with Marketo 

Automatically Nurture Leads with Marketo 

This marketing software enables you to raise income with lead management, mobile marketing, and more. Marketo, an Adobe company, is a cloud-based tool for firms that are large and small that not only aids in building customer relationships but also helps you retain them. There’s no set-up fee, and the tool comes with a free trial, so you don’t have to commit until you’re sure it’s right for you.

Their initial product was “Lead Management” in 2006, however, the organization has been shaped immensely since then and now provides a greater variety.

9. Automate Inbound Call Analytics with Dialog Tech 

Dialog Tech which is currently known as Invoca is huge for voice-based marketing automation tools, therefore, you can encourage ROI with call automation and evaluation. You can generate voice involvement with Dialog Tech’s tools by measuring your success and adjusting as per it. 

Characteristics involving phone surveys, keyword call-tracking, caller-profile data, conversation analytics, reverse lookup, in-call scoring, voice broadcasts, geolocation routing, SMS, and so on. 

Keyword call tracking is recognized as a game-changer for voice interactions. Although, you actually have no way of auditing that type of data over the phone yourself unless you are manually recording calls and later playing them back. Even then, you should have to, annually record how those customers responded later hearing specific keywords. 

10. Deliver Customized Campaigns Around Various Channels With Oracle Eloqua. 

Oracle Eloqua

Oracle’s B2B cross-channel marketing solution Oracle Eloqua allows marketers to plan automated advertising while at the same time customizing them. 

Basically, the company was introduced in the year 1999 with the aim of boosting lead generation. The tool has now upgraded into an impactful personalization device around several platforms such as video, emails, and mobile. 

Oracle Eloqua will provide you with all the lead-management tools which you require and distribute your audience in certain ways to make the purchase. 

Moreover, you can audit track reports and insights into a buyer’s journey within a few clicks. They do not last longer than their online cost, however, prior plans have begun at around $2,000 a month. 

11. Track Marketing Interactions Across all channels with Bizible 

Bizible marketing automation

Bizible close the gap between sales and marketing. You can enlarge AdWords ROI and utilize multichannel tracking to get an accomplished picture of both sales and marketing metrics.

Great features involve keyword-level metrics for AdWords as well as metrics for advertisement and ad content, UTM parameters, detailed lead history, custom reports, and integrations. 

Bizable was bought by Adobe and now exists as a product under Marketo. You will require to reach out for a quote and more details.

12. Let Act-On Consistent Nurture Inbound and Outbound Leads 

Act-On's cloud-based platform

Act-On’s cloud-based platform allows you to merge inbound and outbound leads to maintain your growing programs. There are also several other important features like landing page design. Under this tool, you can take your earnings to the next level. The organization was introduced in 2008 and sold software only via Cisco for the first time.

The Professional package begins at $900 each month for 2,500 active contacts, 3 marketing users, and 50 users in sales. You will get 30,000 API calls per day. The organization’s pricing is $2,000 per month for 2,500 active contacts, 6 marketing users, and 100 sales users. Within this structure, you will also get 30,000 API calls per day.

13. Automate the Customer Journey With LeadSquared 


LeadSquare, launched in 2012, aids small and medium organizations to match their marketing and sales actions. 

Capture leads through inbound emails, online campaigns, phone calls, your website, chats, and more with this tool.LeadSquare offers a free trial, and pricing for automation plans starts at $400 for the basic package (10,000 contacts).

The cost is $1200 for the Standard one (20,000 contacts) and $2500 for the Enterprise package (200,000 contacts).

14. Get CRM, Sales, and Marketing Tools Automated Together with Keap 


If you want to get organized, increase sales, and save time, Keap (formerly InfusionSoft) is for you.do not we all?

If you are a small business owner or blogger, this tool is perfect for you. Keap makes it easy to create and implement a new sales or marketing strategy so you can capture and close sales more quickly. Save time by automating repetitive tasks like follow-up, billing, contact management, and payments.

Prices start at $79 for the Lite plan, $159 for the Pro plan, and $199 for the Max plan. Each package includes 500 contacts, with an additional cost for additional contacts or users.

15. Grow, Engage and Acquire Customers with Genoo’s WPMktgEngine

WPMktgEngine is referred to as WordPress Plugin which is basically designed in a way to aid niche businesses to implement marketing automation.

Capture lead forms, profile customers, and craft a new landing page to drag instant results. The main attributes involve a centralized lead database under unlimited leads, CMS, page design, lead activity tracking, SEO analysis, and much more. 

Their Conversion Pro package starts at $166 per month for up to 15,000 leads. The Engage Pro package starts at $83/per month for 5,00 leads, and their Inbound Pro package starts at $44 per month for up to 2,500 leads.