Over The Top SEO


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Address: 365 Little Collins St, Melbourne, VIC 3000
Boost your Melbourne SEO now – Over The Top SEO Melbourne

Melbourne SEO

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SEO Melbourne

If you’re doing business in Melbourne, you know this place is special.

Here you can experience 4 seasons in a day …

… and coffee is king.

Melburnians didn’t invent coffee but we may have perfected it – flat white, long black, short black, macchiato, take your pick.Also: Footy fever. Nine of the 18 teams in the AFL are based in Melbourne. Oh, and everyone’s got an opinion about Collingwood.

And there’s that north-south cultural divide. We shun those living on the other side of the Yarra.

But did you know?

The longest continuous Chinese settlement in the western world was founded here, by Chinese prospectors, in 1851.

Melbourne is the world’s “fox capital”, with 6 to 23 foxes every square kilometre in the metropolitan area.

And Kiwi shoe polish was invented here in 1906 by William Ramsay and Hamilton McKellan. The Kiwi name was a tribute to Ramsay’s wife, a native of New Zealand.

From the CAD to the CBD and beyond, Melbourne is one of the best cities in Australia for business.

That’s why local SEO is vital for your business.

Because 96% of people with a PC here do local searches. Plus, 81% of tablet owners and 79% of people with a smart phone search for local products and services online.

And our Melbourne SEO team can help those people find your business and become your customers.

Important: One of the biggest mistakes a small company can make is to invest huge amounts of money trying to rank high in Google searches for words that are practically owned by big national brands.

Instead, consider …

Opening hours:

  • Monday: 8AM-8PM
  • Tuesday: 8AM-8PM
  • Wednesday: 8AM-8PM
  • Thursday: 8AM-8PM
  • Friday: 8AM-8PM
  • Saturday: 8AM-8PM
  • Sunday: 8AM-8PM

The simple secret to getting found in Melbourne: why local SEO matters for business

Local search SEO in Melbourne can build your business fast if you show up in Google’s “map pack”, “local pack”, or “3-pack”, as the first 3 spots below the map are often called.

Here’s what that “map pack” looks like in a Melbourne local search …

This local Melbourne search traffic is incredibly valuable to your business. Because 82% of local searchers will call, visit a shop, or make a purchase offline (TMP/comScore). And 61% of local searches result in a purchase (Search Engine Watch) — especially if they find you searching on their mobile phone.

That’s why you want to do everything possible to rank highly in a Google local search in Melbourne. You want to be found on that map you see above … and you want to outrank your competitors when people in Melbourne do a search for your type of business.

Can You Really Get More Website Traffic From Melbourne Searches?

Yes, you can.
But you need to understand that local search depends greatly on prominence. How well known and trusted is your business in Melbourne? That’s what prominence means to Google. Because Google only wants to send people to websites worth trusting. That’s how Google stays on top.
Three main factors contribute to your local prominence in Google: citations, reviews, and links.
1) Citations are any mention of your business on the web. They often include your company name, phone number, and address. The most common local citations are in directories like Google+, Yellowpages.com, Manta.com, etc. But Google also counts citations found on newspapers sites (like The Houston Chronicle), blogs, event listing sites, etc.
2) Reviews are critical. What are people saying about your business on Houston review sites like Yelp, CitySearch, MerchantCircle, etc.? Google counts the number and quality of reviews to help determine your local search ranking.
3) Links to your site from well-established local websites are a final key part of search algorithms in Google. Because it’s hard to fake a link to a business from the Melbourne Chamber of Commerce or a local networking group like BNI. These are vital.

Get Found Beyond Melbourne: Why SEO Matters

First, let’s define Search Engine Optimisation. SEO brings more customers to your Melbourne business by ranking your website higher in Google and other search engines.

But SEO isn’t just about building a website for search engines. It’s about building a website for people – that’s what search engines want. And this is how we deliver results for you in Melbourne.

Fact: The vast majority of web traffic comes from just 3 search engines: Google, Bing, and Yahoo.

Search engine traffic is valuable because it is targetted. You get visitors who are looking for what you offer. It’s like opening an instant new shop in Chadstone – heaps of walk-in traffic for you.

But if search engines can’t find your website, you miss out on incredible opportunities … which go to your competitors.

Increased search engine traffic can give you more exposure, customers, and revenue unlike anything else. That’s why investing in SEO can deliver an exceptional rate of return compared to other forms of marketing.

However, the rules of search are changing. Every day.

Example: Google modifies its algorithm about 10 times a week – nearly 600 times a year. And every one of those changes can push your site up or down in the search results in Melbourne.

As the owner of a business, you don’t have time to keep up with all those changes. But we do. Because SEO in Melbourne is our business. It’s what we do.

How Can We Help You In Melbourne?

We’ve delivered increased website traffic to over 1,000 clients in Melbourne and beyond since 2006.

And from locksmiths to photographers … attorneys to software developers … consultants to retailers — we’ve seen it all.

In the world of SEO, the only thing constant is change.

For example, starting in 2011, Facebook, Twitter, and other social media started to influence SEO. As a result, Google and other search engines changed their algorithms. That means many of the SEO tactics that worked in 2010 can actually hurt your website today.

Those with the knowledge and the skills to improve their website’s ranking in search will take advantage of increased traffic. Those who can’t keep up will fall further behind

That’s why, when you join us, you join more than 1,000 clients in Melbourne and beyond who enjoy 96% satisfaction.

Because less than 4% of our clients ever leave. The other 96% stay on indefinitely. That’s the highest retention rate of any digital marketing agency or SEO service we know in Melbourne or anywhere.

Some of our clients

Why don’t you see more websites?

Because over 98% of our clients request confidentiality. You would, too, if your site suddenly ranked higher than your competitors and you started getting their customers! That’s why we respect our clients’ wishes.

But we’d be happy to show you specific SEO case studies based on your industry. That way, you can decide for yourself …

What to do now?

Take the next step. Request your Free SEO Diagnostic Review to discover lost opportunities in your website rankings. There’s no cost and no obligation.

During your 30-minute meeting by phone or Skype, an Over The Top Houston SEO Advisor will perform an analysis of your website to uncover lost opportunities in your search rankings. You’ll see what your website does well, what it doesn’t, and what to do next.

There’s no cost and no obligation, if you qualify.

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