Stop worrying about reaching out and connecting with potential patients and take the conversation from awareness to action. Your focus should be on helping others achieve long-term recovery through compassionate and skilled treatment. Let the experts take care of the rest.
While the age-old stigma surrounding mental health issues has somewhat subsided over the past decade, it’s still far from gone. Figuring out how to overcome that divide and consistently onboard new patients is the number one concern for most mental health professionals.
By the very nature of privacy online, digital channels bypass many of the barriers that most potential patients deal with when deciding to get in touch with care providers. Shifting to an effective mental health marketing scheme, then, can give solo practitioners and behavioral health facilities a way to expand and thrive.
The key operative word there being effective, though.
Without understanding what works and what doesn’t, “investing” in mental healthcare marketing can be a fantastic way to waste money. However, get the right company backing you up, it can be the difference between a $5,000 CPA and a $300 CPA.
We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve designed apps that both boost brand awareness and drives productivity off the charts. However, we realized that we couldn’t help everyone. and the truth is not everyone is our match made in heaven. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.
We’ll Send Them Your Way
You are an accomplished behavioral health professional and know how to best approach your patients’ needs. Same with us. We are experts at marketing services like yours and know our business better than anybody. Why would you ever want to waste time and energy trying to take care of our side of the deal instead of partnering with experts to do it for you?
Your focus should stay on counseling your patients to recovery instead of wandering about, worrying on how you’ll get them through the door.
Partnering with a firm like ours has its obvious, immediate advantages. Since we are already established in the industry, we already have a slew of systems in place to swiftly establish conversion avenues to improve your bottom line – Arrangements that generate patient demand, increase physician referrals, and foster a healthy online presence with an authoritative image.
However, our key asset in this niche is that we are also committed to normalizing the conversation on the topic of mental health, and ensuring that those potential patients we send your way feel safe reaching out.
The problem is that you don’t accomplish any of those things with a horribly designed website, poor ORM, and inexistent review strategies. In terms of mental health marketing, online presence is where it’s all at now. Your website, social media presence, reviews in key sites… that’s where you get the leads you need. And all of it has to be polished and optimized with SEO, CTAs, and value propositions that draw those patients to you, and nobody else.
Firms like ours make sure all those things – and several others – are taken care of; placing services like yours on the top spots for your niche. And if we are being frank, you’ll never be able to beat them – or us, for that matter – on your own. For a company like ours dealing with a lone practice like that feels like a kitty fight, even though the business on the other end feels it like a shark attack.
The sooner you realize that you need a powerful partner backing you up on this fight, the easier it’ll be to claim what’s yours.
We are currently driving over 30,000 calls / quality leads /walk-in’s on average per month into the mental health market, and will certainly continue to do so again with the right partners in your area.
Are you that partner?
In any behavioral health practice, clinical hours are crucial to success… or failure, for that matter. And in a business that is tied so closely to patient-provider relationships, it’s not uncommon to still find mental health professional trying to cling to the old way of doing things. Depending on word-of-mouth promotion to try and keep their practices afloat.
This isn’t our first rodeo. We are keenly aware of the trappings of the mental health industry when it comes to marketing. Not only do you deal with an extremely sensitive subject matter, but the mental healthcare system itself can be difficult to navigate when you lack the required experience and know-how.
There is also a need for subtlety and tact when it comes to marketing on this niche. The last thing you want is to pressure likely vulnerable prospects. However, shy away too much, and you risk being overshadowed by competitors with more aggressive approaches.
Add all that up, and it stops being surprising that so many mental health professionals fail to establish or grow their practice! Especially if they decide to break free from insurance dependency and go the cash-only route. Lacking a coherent marketing plan to carve a steady spot for their services it’s unlikely to bring about any other outcome.
The reality is that the public today is more aware and discerning on the subject of mental health treatment than ever. So, being “there” is just not enough. You need strategies that set your practice apart from others. That let potential patients know you can give them the help they need. There are already thousands of solo practitioners and treatment centers out there throwing the same old buzzwords like “holistic” “personalized” and “effective” around. But if you want results, you need to let potential patients know you aren’t just another name among the hundred others they find in their first search.
That’s exactly what a firm like ours can do, but it takes resources, contacts, and the right know-how to actually make it happen. And we don’t just give those away to anyone.
The thing is we don’t do business with practices that can’t even address the challenges of their niche. We want professionals with talent and drive, able to provide treatment specializations, cutting-edge therapies, and treatments, and that can accommodate a sudden influx of new patients. Professionals that bring to the table key value propositions that set them apart from the crowd.
Our outfit is equipped to deliver a consistent stream of quality leads to your practice; it’s what we do. However, if what you are looking for is someone that holds your hand and walks you through everything they plan on doing to make you feel safe, you might as well keep looking. That’s not us. We rather focus on delivering results instead.
We know first-hand the realities of the day-to-day operations of the mental health industry. We have seen lifelong professionals who treat their profession as an art, that deliver insane price/value propositions, only to still struggle with the bottom line. All because they fail to relinquish control and delegate tasks.
That’s the outlook of the mental health industry, and those are the challenges.
The question is, what makes YOU different?
Just like you probably found us by searching for a local SEO company near you – or some of the many other high-performing keywords we dominate – your potential patients, searching for dependable treatment alternatives, should be finding you within seconds. But why should they pick YOU? Who are you?
That Actually Converts Visitors into Leads
The main idea here is that whenever a potential client searches for anything related to your mental health practice on Google, your website appears among the first three organic positions or in the map pack. Providing a steady stream of targeted leads reaching out each month.
A fully optimized, purposely designed website like that allows you to connect with potential customers 20/7. Regardless of you being at your facility or not. What’s best, our lines of conversion don’t stop if a client leaves your site without converting. Our funnel systems are designed to strategically target clients in the late stages of their buying cycle – Ensuring your practice, your “brand,” remains in their head as they get closer to choosing a treatment alternative.
That just doesn’t happen by accident.
Google only prioritizes websites that consistently deliver the solutions its users are looking for, that abide by their rules, keep visitors interested, and are responsive on all platforms. And that’s just some of the many factors search engines account for when ranking your site.
What does that all means? That your mental health marketing strategy should revolve around organic traffic through SEO, and NOW. That includes having a properly structured and fast-loading website, schema, and an effective mental health SEO approach. That is, if you want to rank high in users’ searches.
All those elements call for specialists with very specific skillsets and know-how, which don’t come cheap in our house. So, don’t be cheap. If you insist on being so, we invite you to carry on to the next service you found when you searched for a mental health marketing company.
When your website is designed with the best user experience in mind, when its content speaks louder than that of your competitors, when your brand is exposed to the public in a way that converts effortlessly, when your mental health services delivers effective and comprehensive treatment, and you have no financial problems clouding your head every day, you are painting the picture of a badass practice rather than a tiny therapist struggling to stay afloat. The picture of someone we can partner with.
We cover ALL YOUR MARKETING NEEDS: from running multiple mental health marketing campaigns, getting you ranked in organic SEO / Maps, to branding and exposure in all media outlets we find relevant. With us, you get fully customized, all-hands-on-deck support and coverage package for your behavioral health practice and its employees.
Understand this: all this here, what we are talking about? It’s all REAL. We do it on a daily basis!
The fact is that we want to keep our growth going upwards, and part of that is bringing our partners along for the ride. So, when something is working, and we know it is, we replicate it. You, lucky one, are entering a path into something much bigger than JUST you and your business. Basically, you are getting a triple-platinum VIP ride on the express train to success in the mental health industry by gaining access to our knowledge, resources, and ability to do what others find impossible. So, when it’s time to share, just remember who got you – and keeps you – there.
In this niche, the most powerful results come from Organic SEO & Maps. They rule with an iron fist and always win the marketing race, hands down. They guarantee gradual growth and long-term stability for businesses, especially local. In fact, you probably found us by searching for help with your mental health marketing, mental health SEO, or mental health marketing strategy. Either way, here you are.
Long story short, we can rank anything we want in top organic positions, and we convert more leads to paying clients than anyone.
That’s what we bring to the table, and all it takes for us is to want to do it.
And that’s what you pay us for, of course.
Driving a generic SEO campaign is a great way to waste time and resources. It’s useless, period. But a customized mental health SEO campaign is a whole other story.
OTT takes the local approach, gives it some of the OTT love, and powers up your mental health practice to a top spot on Google’s Map Pack. Being on maps is so effective that businesses see a drastic increase in traffic in a matter of hours after being featured on it! Psst…! we can literally PUT you there.
The best part? Having your mental health service properly featured on the map pack is only 1 of 3 key ways to put you among the first options that your potential patients will see. It is just like it sounds, 1 of 3. It means each vertical brings between 30% to 40% of the overall traffic in Google.
We can rank maps like no other; we can make the impossible, POSSIBLE… Google maps marketing is one of the strongest, most reliable ways to generate revenue almost instantly for your business.
But make no mistake, dominating an area is just the start. The healthcare industry leaves a lot of room for expansion. Local leads are just the tip of the iceberg in this business. Understand this: those who never expand inevitably perish because their competitors eventually come for them.
Chances are you know the numbers even better than us. Well over 40 million Americans experience some form of mental health issue. A whopping $193.2 billion is lost because of mental conditions affecting the American workforce. About nine percent of the US population is affected by personality disorders such as clinical depression, bipolar disorders, and schizophrenia…
It’s not a pleasant reality to face, but the fact is that there is a massive pool of potential patients out there that really NEED the help and services you can provide.
Furthermore, fields like software-based clinical intervention, internet-based therapy modules, and telepsychiatry are growing steadily – Literally creating new opportunities for expansion and growth.
Lastly, the market is filled with a sea of similarly-looking alternatives in the behavioral health niche. This presents unique opportunities to position your practice at the top by distinguishing your services and unique value propositions from the rest. You can easily stand out from your competitors and ensure most potential customers will choose YOU instead.
You can have the most impressive office space, with a wall covered from top to bottom on diplomas and certificates, and even filled with other highly experienced behavioral health professionals. If your website is not convincing visitors that you offer a high-quality service, and if Google is not convinced that your site offers an excellent user experience, it’ll be impossible to make it rank.
And SEO is not like you just write a couple of descriptions and make your website pretty. There are over 200 factors that need to be taken care of before a website even takes off. The worst part is that every time we check a new website, there is a ton of work to be done on the backend side of things before we even start with the design part.
These are the things we need to know:
Then we analyze other factors:
Just fixing all that requires a lot of work, and we don’t deal with people who think that just because they can’t “see” changes in their websites, they will go after the next shiny object. We can’t allow you to give away our work after we’ve done all the heavy lifting. If that is your plan, go right ahead and find another sucker.
These are some common questions most providers have when looking for a mental healthcare marketing service that can help their practice grow. We always give brutally honest answers, though. If you are not ready to hear them, then you should not be here.
Because it gives you a direct line of contact with those would-be patients that are in need of your services. Building trust and interest via channels that account for the sensible nature of your practice.
You get to increase your patient connection and nurture your practice, while in the process benefiting the lives of those you get to help.
In one word? Online. The days of depending on word of mouth recommendations and networking are behind us. Now, people look for services like yours on their cellphones and map apps.
To promote your practice effectively, you need to make sure you have an established presence in all these places where your potential patients are, with optimized conversion systems that help them make their decision and choose you over others.
Quite a few, actually. The main focus will always be to grow your practice, attracting more clients, and developing a well-rounded plan to support the influx. Through effective and ethical marketing, we can put you in a zone of profitable growth.
With an SEO-mindful website that allows it to rank on top of search results, designed to convert more leads. It’s a reliable strategy that can take longer to provide results, but it delivers an ROI second to none. Don’t expect to rank immediately with a website that was recently managed by amateurs, though. It takes time to pick up their mess and get things back on track.
First, burning money faster won’t make a difference without a plan. After we check your answers on our questionnaire and have an honest one-on-one talk, we can tell you how much you need to spend and HOW. However, expect it to be NO LESS than 20% of your monthly revenue.
To put it bluntly, no other SEO firms know the mental health industry better than ours. Several of our partners own metal health practices or behavioral health institutions, and they have consistently increased their scope and revenue year-over-year since they are with us.
That’s your call. We don’t advice against it, but when compared to SEO and digital marketing, traditional channels have little to offer.
Yes. However, as long as you work with us, you are not allowed to modify it in any way, shape, or form. We do this to protect our efforts. We don’t tell you how to do your job; nobody tells us how to do ours. Any attempt to break this simple rule and we walk.
Due to the nature of our business, we recently had to close our doors to new clients to only let potential partners in. Why? Because we are not an ordinary SEO company. We perform a full SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), and those interested in becoming our partners must complete a thorough and very detailed mental health service questionnaire. You must answer ALL of these questions so we can properly assess your REAL situation (not what you think your situation is) and decide if we are a good fit or not.
Who knows? OTT might be the best thing that ever happened to you.