MARKETING MENTAL HEALTH PRIVATE PRACTICE
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Marketing Mental Health Private Practice
Most mental health practitioners try a few marketing tactics to generate new clients, but most do not have a comprehensive marketing plan for building or growing a mental health private practice. As a private practice provider, you want to be sure you are not wasting time or money on whatever strategies you select, so working with a marketing partner can help you get the results you want. By creating and following a comprehensive marketing strategy and working with an experienced mental health private practice marketing partner, you will achieve the results you need for your mental health practice.
An effective marketing plan should be specific to the each private practices’ size, client base, areas of specialty, and overall business goals. By selecting the right private practice marketing partner, your mental health practice will gain new clients, and your business will thrive. To get the most from a comprehensive marketing plan for your mental health private practice, you will need to focus on a few key areas that are critical to generating the right leads and increasing your new client list. The effective marketers at Over The Top SEO will be able to support your private practice in all of these ways, and more, to help potential mental health clients find you.
Build Your Reputation
While word of mouth still remains the most valuable resource for new patient referrals, it is difficult, if not impossible, to build a successful practice on this alone. Cultivating your online presence and reputation are key to ensuring that, once patients find you online, they read positive reviews, garner useful information, and feel they can trust you.
The mental health care market is very competitive, and providers must work hard to capture their place in this market. Psychiatrists, therapists, psychologists, and other mental health providers in private practice need to stand out among their peers in order to succeed. When you control and curate your online image and brand, you are able to claim control over your online reputation and successfully grow your mental health private practice.
That is exactly why you need to make sure that you have a website that ranks high in SEO, as well as converts a high rate of visitors. Other than this, you also need to have a social media base that people know, like and trust. Once this is done, you can rest assured that you will have a ton of new clients knocking down your doors to get an appointment.
While it can sound like an overwhelming task, it is actually extremely easy to create an online reputation. As mentioned above, testimonials are huge. While you can’t build a business on them, they do go a long way in helping you to build that business. For example, who are you going to trust more? The person you found from a Google search, or the person that your Uncle Bob recommended? The chances are that you are going to go with the recommendation over the random search.
That is exactly what your reputation can do for you. When you are good at what you do, you help people who require your services, and you exceed expectations (as any good business should thrive to do), you will be building your reputation as the best in the business. People like to get the best in the business, so this is good for you.
Now building a reputation can be done in many different ways. While Over The Top SEO will handle all the aspects of this process so you can focus on being awesome at what you do, there is a lot of work that is required.
You not only need to exceed your client’s expectations, but you also have to go above and beyond marketing wise. This includes making videos to post on YouTube and other video search sites, having your website ranked for specific keywords so that people are able to find you online, giving back to the community in the form of free pamphlets and newsletters, as well as several other reputation building strategies that we utilize.
The professional team at Over The Top SEO can assist you in managing and growing your online reputation through multiple strategies. Our experts can help you devise and manage social media campaigns, help you create blogs and other content marketing tools, support you in cultivating positive online reviews from current patients, and create a custom brand and logo for your mental health private practice. Contact Over The Top SEO today to learn more about our reputation management solutions and how we can assist your mental health private practice.
Create Your Online Space
Mental health private practitioners today are best-served by starting with a quality, patient-friendly website that utilizes helpful content and uses the best in search engine optimization (SEO) techniques. Your website and blog should educate both current and potential patients about mental health issues, tell them how to access support and help, and provide them with easy-to-use tools for engaging with your private practice. By working with a web-design and development team who are experts in their field, you can feel confident that patients will find you easily using search engine results, and that once they find you, your website will help them make the decision to hire you as their mental health provider.
When someone is suffering from a mental health issue such as depression, chemical imbalance, anxiety, or trauma, they will often seek advice and support online, especially if they are concerned about the social stigma often associated with mental health problems. When looking for advice or support online, you want to be sure that potential patients or clients find your website among the top-ranked in their area so that, if they decide to seek face-to-face help, they know that you are a good fit to be their provider. To overcome all the possible barriers people may experience when seeking mental health support, including costs, insurance coverage, social stigmatization, and other fears, you must standout online as a professional whom patients can trust.
But not only do we want to rank highly on search engines, we also want to make sure that we earn these people’s trust. It’s a scientific fact that if somebody trusts you, they are more likely to utilize your service. So how do we get these people we have never met to trust us? Simple. Give them the answer to their problems. When people search for things online, they aren’t looking for anything other than an answer. Where other practices may have ads and ‘hire us’ type things going on online, we are going to have actual usable, actionable content.
This alone will cement your authority in the industry, as well as earn the potential client’s trust because you were the only business who actually answered a question for that person. Are they going to immediately become a client? No. But that’s ok. Because when they are ready to take the next step, guess whom they are going to contact? The practice that helped them with the last few questions they had and researched online. So it really it in your practice’s benefit to create an online space.
While it can be a lot of extra, boring work, it is essential to have an online presence in his day and age. In fact, studies show that without an online presence in this day and age, your business is 50% more likely to not be found, and 75% more likely to fail. You can’t argue with facts.
The team of web developers, designers, and SEO specialists at Over The Top SEO are ready to provide you with a free website analysis to help you determine the best strategies for improving your website. We can help you understand how you are ranking in Google searches, where you stand compared with your competitors, and how you can increase your search engine rankings utilizing advertising and other means. Contact Over The Top SEO today to arrange your free website review, and let our team of experts start helping you to improve your online presence.
Hire a Winning Team to Support your Marketing Needs
The experienced team at Over The Top SEO has a proven track record of producing results for professionals in the mental health private practice market. Our diverse group has deep knowledge and broad expertise across the healthcare marketing spectrum, including supporting the needs of mental health private practice providers like you. We offer specific solutions for your specialty, whether that is providing couples counseling, working with those coping with substance abuse, treating eating disorders, or any other specialties for mental health professionals.
We provide sound web solutions, integrated marketing strategies, brand and reputation management services, and much more, making us a comprehensive marketing partner for your mental health private practice. With our experience in marketing and SEO, you can’t go wrong when you select Over The Top SEO as your mental health private practice marketer. We’re here to make your private practice a success.
Contact us today to set up your consultation and free website analysis. Our team is ready to support your private practice today.
Marketing Mental Health Private Practice
When building a comprehensive mental health private practice marketing plan, you will want to tailor your strategies to those that work best for attracting potential clients for your area of expertise and focus. There are some marketing strategies that are universal but certainly others that are more effective for reaching the mental health target audience. Whether your marketing budget is small or large, you want to make the most of every dollar you invest, so selecting the right private practice marketing strategies will be key to your practice’s marketing success.
Network With Other Therapists, Doctors, and Others
Networking with others in your community is a proven and effective way to cultivate the referrals your mental health private practice needs. There are many ways to cultivate referrals, some of which you may have never considered.
While it may seem strange that you may get referrals from other therapists or counselors in your area, this actually happens more often than you might think. You may not be able to help every patient who contacts your private practice. They may have a need that falls outside your area of specialty. They may have insurance you cannot accept. They may need a specific schedule you are unable to accommodate. When these and other situations arise, you will want to have a list of mental health professionals in the area you can trust to which you can refer them. When you refer patients to other practitioners, they will be more likely to reciprocate when they have patients they cannot serve. When you cultivate relationships with other mental health private practitioners in your area, you build a referral network.
Building relationships with other medical professionals, including primary care physicians and pediatricians, can also be quite rewarding for new patient referrals. Most patients will take their doctor’s recommendations quite seriously when considering mental health care and cultivate relationships with doctors can mean many new referrals for your practice.
Never pass up the opportunity to network in other venues, too. Get to know local business owners, attend events for small businesses in your community, and never hesitate to talk about what you do to others. While these may not always result in referrals for your mental health private practice, they can yield support for you as a small business owner, connect you with others who offer interesting services or lead to valuable friendships or relationships in other parts of your life. These types of efforts also make you more comfortable with networking in general, allow you to practice talking about your business and give you time to cultivate your marketing speech in a low-risk environment.
Get Active in Your Community
If you want people in your local area to come to you for mental health help, having a presence and positive reputation in your community can go a long way in marketing. By participating in your local community, you spread awareness that will help encourage people to seek help with their mental health needs as well as get your private practice’s name out there to increase the public’s familiarity with your services.
Hold an event in your local community aimed at education on mental health issues. Contact the local newspaper or TV station to let them know about your event. Many times, they will send someone to cover it, and the media attention is not only good for mental health education but also good for your private practice’s marketing plan. Write a short news release that focuses on the unique nature of what you are doing as well as the positive outcomes for those who know more about mental health in your community.
Try to host at least 4 events each year. Team up with other small business owners, clinicians, medical professionals, or mental health providers, if you don’t feel comfortable on your own. Offer to talk to employees of companies in your community about important mental health topics like reducing stress, dealing with a loved one’s mental illness, setting personal and career goals, managing anger, or other topics of interest where you live. Small events like these are good PR for your private practice and increase your outreach in the community. These events are also a great way to build your social media presence, as many people who attend will also “like” or “follow” your social media channels.
You can improve your online reach with local SEO efforts as well. By joining professional associations in your local community that include members’ names and contact information on their websites, you will be able to take advantage of local SEO opportunities, as well. Local search SEO can provide some of the best returns on your investment, but you will need to use an SEO partner with expertise in this area to really maximize your efforts. A powerful local search strategy can prove invaluable to your mental health private practice.
Start a Blog, Share Content in Multiple Streams
First, having a blog on your website is a good content marketing tool. Updating it regularly shows your continued focus on patient education, allows potential patients to see your expertise and knowledge, assists in SEO rankings, and can be used as a great tool for other marketing efforts. Content marketing can also include using educational videos, informative handbooks, infographics, white papers, and other materials on your website to inform potential patients about your areas of expertise. Having high-quality content on your website increases the amount of time people engage with it, making them more likely to convert to a client.
When your website includes content that is engaging and regularly updated, you will have higher conversion rates (people convert from being a site visitor to being a client) and lower bounce rates (they visit your site without interacting or following through). Regularly-updated content will also keep your site moving up in search engine rankings. Blogs offer great content to use as the focus for Facebook ads and other focused advertising efforts.
Show your potential clients you are an expert in the field of mental health and highlight the knowledge and experience of your private practice using SEO-friendly content you share through your own site and on other platforms. Submit blog posts for well-known and trusted mental health sites. This will raise your authority in the field, giving you credibility with future clients. Become a topic expert in your field by submitting to well-respected sites with large numbers of social media followers. These social channels become methods for dissemination for your work, and those followers could become future patients.
Not only will this help to show local residents that you are a professional in the field, but if done correctly, it will also help you to boost your SEO on your website and your blog.
By constantly updating your website and blog with fresh, relevant content, using the appropriate keywords that you are trying to rank for and linking to your social media such as YouTube, Facebook page, etc., you are not just delivering content, but you are also building backlinks as well.
Backlinks are the things that will help you to rank higher in search engines for your keywords. So when somebody searches for ‘mental health practice’in your area, or whatever term you are trying to target, your website will come up before all the other websites do. This is huge, as it is free and will get you a ton of organic (people going to your website without you have to pay anything for it) traffic. And like any business, the more people that know about you, the more people that will take advantage of your services.
Utilize Facebook Ads
Facebook collects a great deal of data on its users. It knows a lot about what people are looking for, what services they have sought recommendations on, where they live, and about their buying habits. Facebook ads can be so powerful because they focus on those who are most likely to engage your services. Facebook ads are relatively inexpensive, quick to create, and generate leads quickly, so they are definitely a winning strategy for many small- to medium-sized businesses and private practices like yours that serve specific geographic areas. You can use your Facebook ads to boost blog posts, announce events you are hosting, or share news that is happening in your practice.
If you utilize remarketing ads that target Facebook specifically, it’s a great way to capture attention and increase interest. Facebook ads are relatively inexpensive and easy to set up, so it’s worth trying this strategy to see if it works in your area and for your target market.
In fact, you can get so specific with Facebook ads that you can literally market to people who make a certain amount of money, use certain products, and even by their profession. Facebook ads are an incredibly efficient way to market to your ideal client, all based off of their individual Facebook profile. And if that weren’t enough, you can also market to people in similar groups to the service you offer.
For example, say you want to market to people who like German Sheppard dogs. You can go into Facebook ads and find a few groups for people that love German Sheppard dogs. You can then target the people in those individual groups to see your ads, whatever they may be. Whether you’re trying to build an email list, get them to buy a new dog toy or maybe even a new course that teaches their dogs to protect their family. Facebook ads have the power to target people who are the most likely to take advantage of your services. By not utilizing Facebook ads, you are leaving a ton of money on the table.
Make Use of Online Directories and Social Media
There are many paid directories that list mental health providers in specific areas. Most of these are now online, and some are excellent for generating leads for your mental health services. Take advantage of free trials that are offered by many of these directories to see if they can generate leads in your area or for your specialty. Be sure always to ask clients how they found you so you can determine if one or more of these directories is responsible for bringing in new clients. Those that actually generate leads could be worth the annual membership fee if they actually get people to your door.
In addition to paid directories, there are many free ones, as well. Be sure your private practice is accurately listed in all of these. There are many directories out there, so it may feel a little time consuming to set up your listing in each, but doing so early on will reap the rewards for your mental health private practice for years to come. Be sure to list your specialties and to include anything else that makes your private practice unique.
Marketing Mental Health Private Practice
While the mental health private practice market is still burgeoning and has the potential for many new clients for your private practice, there are also more mental health providers competing for each potential client. By making a smart investment in targeted mental health private practice marketing, you can see growth in your client list. The expert team of mental healthcare marketers at Over The Top SEO is ready and waiting to help your private practice create the perfect marketing plan for your mental health services, so contact us today. We will craft the right marketing strategies to support your private practice’s plan for growth in the future. Contact Over The Top SEO today to learn more about how we can help you.
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