NEW YORK CITY SEO SERVICES
Most Effective SEO Company in NYC
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New York City Over the Top SEO are the experts that will put your company on The Big Apple’s digital map!
Digital Marketing, the way it should be done
Be always one step ahead of the competition by using the latest SEO tools.
Recognized worldwide. Over The Top SEO is located in more than 20 countries around the world.
Promoting your services or franchise online has never been easier. Just call our representatives in New York and get a free assessment today!
New York City is the largest city in the United States with more than 8 million residents. There are more than 16 million internet users in the State, which represents 81% of the State´s entire population.
New York´s economy is primarily based on six industries: financial services, healthcare, professional and technical services, retail, manufacturing, and education services. All of this industries can benefit from an effective New York City SEO strategy and digital marketing campaign.
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Address: 1632 1st Avenue, #328, New York, NY, US
Boost your New York City SEO now – Over The Top SEO New York
Get Found In New York City: Why Local SEO Matters
Whichever industry you are in, one of the leading factors in becoming successful is knowing your customers.
Knowing who they are and what they want, knowing how to reach them, and knowing how to get them to buy your products or services time and again.
This was never as easier before as it is today, and it is all thanks to the internet and the powers of digital marketing.
The dynamics of the advertising game have changed, and if you are not using the internet and digital marketing to advertise your products, then you might as well close your doors.
The economy´s behavior suggests that small and medium businesses should redouble their efforts on positioning themselves online, as borders are more open than ever for commerce.
New York is ranked second in the Global Financial Center Index, and it has the third largest GDP in the United States. It’s Business Environment, Human Capital, and Infrastructure make it a true magnet for new startups and multi-billion corporations alike. Another huge advantage of the Big Apple is its connectivity with other financial centers worldwide.
Additionally, the city is an international tourist and commercial hub, bringing massive traffic of people and goods from all over the world.
All this activity drives demand for products and services like yours. As the second financial and business hub worldwide, you want your New York-based company to be able to compete on the same level as all major brands in your industry.
Right now, you might think of your business as a provider for local customers only. However, if you play your cards right, and enter the SEO game today, you can take advantage of the whole national demand for your products and services or even enter markets in all five continents.
With the rapid growth of the internet and the advance of globalization, there is an ever-increasing opportunity for small and medium enterprises to get their products out there.
That’s where local SEO comes to the plate.
Over the Top SEO is a multinational company with a successful presence in four continents.
That’s why we have strengthened our position in New York by increasing our local team of marketing experts. Our New York-based agents would be delighted to set up a meeting in your office and explain face to face everything there is to know about SEO and how it can help your business grow.
The United States has nearly 300 million internet users, ranking 3rd worldwide in number of users. Internet penetration in the U.S. is nearly 90%. This means that virtually everyone has access and uses the internet daily. And those numbers just keep getting higher as we speak.
Now, imagine if you could attract 5% of those users, get them to buy your products or services, and turn them into loyal customers? That’s 15 million customers who could potentially boost your revenues.
But how do you make these people find you? Using local SEO strategies that will drive quality traffic to your website.
Every time someone performs a query on Google, they will see three websites at the top of their searches. These will get most of the traffic and conversions, meaning potential millions of dollars in sales. That is why people want their names in any of those three spots.
We are the company who can do just that.
Our New York SEO experts can ensure all those local searches point to your business, and effectively convert into sales. You need a dedicated team of knowledgeable professionals with a proven record of success. We make sure you are always one step ahead of your competition by keeping track of the latest changes in Search Engines and marketing trends.
Digital marketing and SEO practices are in constant change. Can you see yourself keeping up to date with Google’s algorithm and modifying your website’s configuration and content, so it stays up to date?
Can you picture yourself doing this ON TOP of running a successful business?
The good news is that you don’t have to because that’s why we are here for. Our experts are constantly studying, analyzing and implementing those changes for all our clients.
But what if you are located in other Tech Hubs in the country?
People in the know have been slowly targeting their business efforts on cities with the best opportunities for growth in their respective fields.
New York ranked second in the Top 25 most high-tech cities in the world. Business Insider called it “a special kind of tech heavyweight.”
According to a report published by Endeavour Insight about the power of entrepreneur networks, the New York City Tech sector grew two times faster -in a decade- than Silicon Valley investment-wise. The report also claims that New York City is currently the best role model for other urban tech hubs.
It doesn’t get better than that for tech-focused businesses and franchises that are looking for innovation-friendly environments.
How Can We Help You Have an Effective SEO strategy for your New York City business?
Three words: Know-how, experience, and data. We have significantly boosted website traffic for hundreds of clients in four continents since 2006.
We work with a diversity of clients –from locksmith to photographers to lawyers and more! That means we know how to tackle any industry’s web traffic particularities.
Here is some hard data about our services:
- 24 in 25 clients stay with us indefinitely. Why? Because we prove our value with results.
- We have the highest retention rate of any SEO service or digital marketing agency we know of.
- In the last 12 months, we’ve put more than $300 million into the marketing pipeline for our clients.
You could be one of those clients who stay with us because we deliver positive results. We can help your business grow through increased sales, brand awareness, and client loyalty. And all this using your website as the main tool.
But what exactly is it that we can deliver?
Local SEO strategies can transform your efforts into relevant leads. Did you know that 64% of a website’s traffic comes from search engines like Google?
According to Google, 50% of people who did a local search on their mobile phones visited a store within a day.
We can transform your website into a lead magnet so that it not only generates traffic volume but attracts the right people to your website: people who are already interested in your products or services. Your ideal customers.
Since most people research products and services online before making a purchase decision. The right SEO strategy can help people find your company and potentially multiply your sales.
Our New York SEO strategists will make sure you appear on the first page of local searches, right where 90% of people stay after performing a web search.
Social media management services
As of February 2018, there were more than 164 million Facebook users and more than 100 million Instagram users monthly.
There is a social media network for every industry, and some industry can benefit from all of them.
Social media will help people connect with your brand. Facebook is the most used social network used by Americans and the New Yorkers, followed by Instagram and Twitter. With more than half of New York City’s population using Facebook, which amounts to more than 4 million people, it is safe to say that using this social media platform to boost your business should be a no-brainer.
Again, imagine getting just 5% of that pie of customers? The potential for driving traffic through social media is endless.
And our New York SEO and social media management services can help you reach that audience who is just scrolling down on posts waiting to learn about your business, and even some who didn’t even know they needed you!
Have you ever heard the expression “Content is king”?
Your website’s content is at the right, left, and center of your SEO strategies and Social Media marketing –or at least it should be.
And if it’s not, then you need to rethink your digital marketing strategy.
As Google itself puts it:
“Search engine optimization is about putting your site’s best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines.”
That is why creating an effective, engaging content strategy that provides your users with valuable information is key.
Our content team is ready to provide articles, posts, and website content that includes the five main characteristics that will ensure search engines and –more importantly- users, notice you: relevant, unique, visually appealing, SEO-ready, and high quality.
If you want to focus solely on a New York SEO and content strategy, we can provide that for you. If you want to broaden your audience, we can create content in multiple languages including Portuguese, Spanish, and more. Just ask!
Local map SEO services
The 3-pack, or Google’s “local pack” refers to the top three results in a local search.
There are three ways our experts can do this for you: we can make your website responsive or mobile-friendly, create great content to provide your local customers and show your connections to the community.
This translates into? You guessed right! More organic traffic and thus, more customers!
Local Search Engine Optimization can improve your ROI, increase your chances of ranking on the first page of search results, create brand awareness, and result in high conversions.
Website design and development services
Don’t have a website yet? No problem! We have web designers and developers who can build your idea from scratch.
What’s more, they are trained in SEO best practices in design and development, so your website’s backbone will have all the components an SEO website requires.
Many people don’t realize that Search Engine Optimization starts with web design and development. It needs to be built into the core of your website, and the rest will add to that solid SEO’d skeleton.
Email marketing services
Email marketing is one of the fastest, easiest, most profitable ways to build your business.
77% of people prefer to receive marketing information via email. What’s more, a survey revealed that email marketing drives more consumer purchases than any other digital channel, 66% of survey responders stated that they had made a purchase after getting a promotional email.
Our marketing experts can help you craft tailored email marketing campaigns to strengthen your overall digital marketing strategy in New York, nationally, regionally, and worldwide.
SEO FOR FRANCHISES
Approximately 50% of retail and service revenue in the United States is generated by franchised businesses. There are more than 700 thousand franchises currently operating in the country, producing a revenue of approximately $750 billion dollars annually, which represents 5.8% of the Gross Domestic Product (GDP) in the US. Franchising is a fast-growing business in the continent and worldwide.
The United States has the 1st largest franchise industry in the worldwide. Since franchises are a proven business model, there are many benefits for entrepreneurs in the country and New York.
New York is the largest city in the US and the second largest city in North America. It makes it a great place to start a business, whether a franchise or other. But that is not the only reason.
- New York ranked second in the global top 20 start-up ecosystems. It was declared as the capital of capital.
- Franchise GDP for the state of New York is $22.8 billion according com
- There are more than 29 thousand franchises already established in the area; this means that investors and entrepreneurs view New York as a solid market for this business model.
So there is a reason for being the home of our beloved Gordon Gekko and other fictional business moguls in our collective imagination.
How do you make the most of your franchise?
How do you stand out from your potential competitors?
All you need is a franchise marketing plan adapted to local audiences and a highly optimized website that opens the doors of millions of New Yorkers eager to give your product a shot.
Although Google´s algorithm works similarly in every language and every region, it also responds to content specifically directed to Americans and New Yorkers alike. It means that you need marketing specialists who are not only experienced in all aspects of SEO but also strategically located in the heart of New York and can guide you through the process of opening your own franchise in the Big Apple with success.
LISTING YOUR BUSINESS
We’ve delivered increased website traffic for over 1,000 clients in New York City and beyond since 2006.
And our clients range from attorneys to software developers … consultants to high-end retailers … locksmiths to photographers — we’ve seen it all.
That’s why, when you join us, you join more than 1,000 clients in New York City and beyond who enjoy our 96% satisfaction rating.
Because less than 4% of our clients ever leave. The other 96% stay on indefinitely. That’s the highest retention rate of any digital marketing agency or SEO service we know in New York City or anywhere.
CUSTOM MARKETING CAMPAIGNS
People aren’t online 24/7 –not even those who use internet for a living. That is why having a mixed marketing strategy is the smart way to go.
A multi-channel strategy is necessary for every business to succeed and grow. That is why we don’t limit your marketing efforts to SEO and digital marketing. This is true whether you do business in London, in New York, in Sao Paulo, Toronto, or Singapore.
We offer bespoke marketing campaigns that cover all your bases, both on- and offline, effectively reaching all your potential customers. These include direct mail, cable TV advertising, print ads, radio spots, telesales, and trade shows.
The combination of the right online and offline campaign for your type of business can make it grow by moving people through what we call The Ideal Customer Process: Strangers -> Prospects -> Leads -> Customers -> Promoters
Once a potential customer has gone through that process, they turn into loyal customers and even brand ambassadors, they will recommend your business to their friends and family and anyone who listens.
Nowadays reputation management is more important than ever.
Just typing a few words and clicking the search button on a search engine can provide a great deal of information about you and your business.
People use internet for virtually everything, from searching baby names to grocery shopping.
And what consumers are saying about your business is now is available to virtually anyone with internet access.
Do you want them to learn that your customers are happy and satisfied with the products or services you offer? Or do you want them to find no information about you? Or worse! Do you want them to read nasty opinions others have about your products or services?
According to a study published by Search Engine Land, 88% of internet users have used reviews to assess the quality of local businesses and 75% of those claimed that positive reviews resulted in them trusting a local business.
That’s why any information available about you and your business on page one of Google is critical. Because few people ever click past that first page –less than 10% of users actually!
So even if you have a perfect reputation, if there’s just one bad story or review about you online, and it shows up on page one of online search results, you could lose on potential business. Here the old myth of “there is no such a thing as bad publicity” is busted.
Internet users don’t want to shop or hire services from businesses who have even the slightest smidge of bad reputation online. This is particularly true for relatively new online players.
And guess what? No news is bad news, too.
If Google or any other search engine has nothing to say about you, then you must not exist… well, not really. That’s what a potential client thinks when they can’t find people “talking” about your business or service.
Our reputation management services can help you in two ways: reputation repair and reputation protection. If your reputation has already been tarnished, we can help you clean it up. If you want to prevent this from happening, we can also help you.
We do this by generating new content for you online that drifts to the top of search results, so prospective customers see good things about you first. Of course, as Google Partners, our process is 100% ethical and conforms to Google best practices.
GOOGLE MY BUSINESS, ALSO KNOWN AS GMB
We realize that we’ve already talked about listings. However Google My Business is in a league of their own.
Because, let’s face it, nearly 75 percent of internet users use Google to do online searches.
So the first step to any effective local strategy starts with GMB. You need to claim and verify your business on the Google My Business listing. Google Maps marketing will boost your chances of showing up on Google’s Local Pack, Local Finder, and Maps (remember the 3-pack we mentioned before?). It will also help your business rank on organic results as well. Including your business in this listing is free and it includes basic information such as your business’s address, phone number, opening times, and types of payment accepted.
It can also include your website’s URL and customer reviews. You can use your GMB listing as a social media account or sorts by posting special events, photos, and promotions. This tool is a great way to both engage with your current and potential customers. It lets your customers communicate with you, book appointment, make reservations, and it even has a Q&A section!
What are the requirements for qualifying to be listed on GMB? Your business needs to either have a physical location where your customers can visit, or you travel to where they are.
E-COMMERCE SEO FOR NEW YORK ONLINE STORES
The first thing you need for your products to start selling online is for your potential clients to find them, the way to do this is to make sure your listings rank high amongst searches. This can be done through search engine optimization or SEO.
SEO for online stores works slightly different than for an informational website. Each e-commerce platform uses different tools to help you list your products and a different UI. This can make optimizing your products a little overwhelming. Especially if you don’t know much about SEO or if you are starting with your e-commerce platform.
But you don’t have to sweat it. We can optimize your New York e-commerce website for you, by developing a combination of strategies and techniques specifically designed to make your listings more easily findable.
To take full advantage of the power of your e-commerce platform, you should have each category and product optimized for search engines. And it is best to hire an e-commerce SEO specialist to help you develop a strong strategy, specifically made for your online store.
Our e-commerce SEO experts have experience working with different e-commerce platforms such as eBay, Etsy, Shopify, Amazon and more! We can help you store to get higher traffic and relevant leads that will quickly turn into profits.
IS NEW YORK CITY TOO SMALL FOR YOU?
The best thing about SEO is that it is completely scalable. Once you have mastered the techniques necessary to rule the local market and let everyone in town know that you are king of SERPs, it is time to take other markets by storm.
New York is the largest city in the United States. A financial and commercial hub that is the perfect place for those seeking to expand the horizon of their business.
Those with an entrepreneurial mindset know that the only limit to business growth is their own minds. Take advantage of today´s economic environment. Recent tax cuts and financial perks mke it easy for you to expand your business to other tech hubs such as Los Angeles, the Twin Cities, Seattle, Houston, Phoenix, and many more.
That is why we design strategies that take advantage of your current position in the market to provide you with visibility beyond the borders of your city.
It is not an easy feat as Google takes many factors into consideration before picking your site as the first choice for a specific set of keywords. However, our experience is the most powerful tool, granting us the ability to keep your business information in line with Google´s requirements in real time.
We provide information on how to place your business in any US city, along with physical addresses, local telephone numbers and even media appearances and reviews generated in those markets as soon as you step in. The best part is that we provide truly efficient and seamless processes, so the transition remains affordable and cost-effective. Reduce the risks of stepping into new markets unprepared by giving a call to the real experts in SEO and digital marketing.
HOW CAN WE HELP YOUR BUSINESS IN NEW YORK CITY?
Our data-based methods will give you the needed insight before making the big move. If you are already struggling with the problems of entering new territories, we rapidly scan all the variables for you and find out where your business needs to pull the punches and where you need to step on the gas in terms of marketing and product placement.
One other unique advantage of working with us is that you will have access to a huge network of authoritative websites, media outlets, bloggers, and local institutions that would be glad to try your products and services and give them a great review.
We do not work with fake backlink building techniques that would jeopardize your rankings by rubbing Google the wrong way. Everything we do is backed up by years of trust building with our customers. We also work with topnotch content creators that craft clever, hyper-localized campaigns for those who want to compete with bigger brands on their own domain.
You also get to work with marketing specialists located all over the US and all over the world. They each can create a custom campaign for your products and services specifically designed to enter international markets with ease.
We can help you out with content creation targeted at other countries and languages, geo-targeting, and getting relevant links for the country you want to invest in. We also work with PPC campaigns that can be targeted to specific countries and cities in New York, the US and around the world.
JOIN OUR PORTFOLIO OF CLIENTS IN NEW YORK CITY AND WORLDWIDE WHO ENJOY 96% SATISFACTION
Despite thousands of changes to Google and other search engines every year, less than 4% of our clients have ever moved on after working with us. That’s the highest retention rate of any SEO service or digital marketing agency we know of.
There are three reasons why.
1) As Certified Google Partners, we play by the rules. We work with you to give Google and other search engines exactly what they want. To help your website recover from penalties, rank higher in search, and get more customers for your business. And if you found us after performing a query in Google or another search engine, it is proof that our SEO methods work.
2) We analyze and troubleshoot your website. Our software shows you exactly what happened to your site and when. Because defining the problem half the battle of solving it.
3) Our software developers work around the clock because they work around the world. The sun literally never sets on our team, because we’re global. And nobody else has our systems. That gives you a unique advantage working with us – and nobody else.
Some of our clients
Why don’t you see more websites?
Because over 98% of our clients request confidentiality. You would, too, if your site suddenly ranked higher than your competitors and you started getting their customers! That’s why we respect our clients’ wishes.
But we’d be happy to show you specific SEO case studies based on your industry. That way, you can decide for yourself …
What to do now?
Take the next step. Request your Free SEO Diagnostic Review to discover lost opportunities in your website rankings. There’s no cost and no obligation.
During your 30-minute meeting by phone or Skype, an Over The Top New York City SEO Advisor will perform an analysis of your website to uncover lost opportunities in your search rankings. You’ll see what your website does well, what it doesn’t, and what to do next.
There’s no cost and no obligation if you qualify.