NEW YORK SEO SERVICES
MOST EFFECTIVE SEO COMPANY IN NEW YORK
New York SEO Experts: Bringing Search Engine
Optimization Strategy To Your Digital Marketing Plan
New York City, the Big Apple, one of the biggest cities in the world. With its fast pace, skyscrapers, and night-life, it’s a city attracting young fresh talent. That’s why each year, hundreds of thousands of entrepreneurs head to NYC to start their companies and start down the road towards profitability.
But, New York City has another side. Besides big businesses and offices, there’s a side that may be even more famous: its unparalleled arts scene. New York City is home to world famous theaters, television studios, and home to many of the country’s most renowned actors and actresses.
New York is also a hot-bed for culture, the truest example of the melting pot mentality America was founded on. It’s vibrancy and pace attract some of the world’s most talented individuals. The perfect primordial soup for highly specialized education and technology.
Each year its colleges, and those in the surrounding area like Syracuse, NYU, Columbia, and Cornell, send thousands of recent graduates into the workforce with hunger and drive to make an impact.
With access to young talent, night-life, tourism, and entertainment it’s clear why both digital and brick and mortar stores can thrive in this economy. You have a marketplace full of people willing and able to pay for services, companies willing to provide those services, and now you even have investors coming in to invest in those companies.
Silicon Valley used to be the go to destination if you wanted to start a company. That´s where all the investors were; that´s where all the money was. Now, cities like the Big Apple are catching up. New York has introduced plans that make it easier and cheaper to come in and set up shop by offering tax incentives to new businesses that qualify.
With all these incentives, and the exciting city life, young talents are actively getting involved and investors are taking notice. New York has more VCs and investors than ever, each ready to bet on the next big thing. And with more investors and VCs come more companies, which drive more people to start shopping. It’s a cycle that keeps repeating; as we saw in Silicon Valley
In a city as big as New York, it is hard to stand out from the online crowd. You not only have competition from all the new companies that start every day, but also from the all those established brands that have been there for years. That’s where local SEO comes in. Local SEO is vital for your business in New York City. The people living and traveling to New York, are constantly searching for products like yours. They are reviewing, they’re buying, and they’re talking about products online. Ranking for local SEO means you begin to bring your product to the front line.
96% of PC owners do online searches for local products and services … along with 81% of tablet owners … and 79% of smartphone users.
Our New York City SEO team can help those people doing local searches find your business and become your customers …
Call us! (971) 231-7772
Address: 1632 1st Avenue, #328, New York, NY, US
Boost your New York SEO now – Over The Top SEO New York
Get Found In New York City: Why Local SEO Matters
Local search SEO in New York City can help you show up in Google’s “map pack,” “local pack,” or “3-pack,” as the first 3 spots below the map are usually called. Getting featured among these three results is key to driving customers to your website.
Here’s an example of what that “3 pack” looks like for a local search in New York City …
The reason Local search SEO is so valuable is because people who are searching for businesses using local searches are people that are ready to act.
Fact: 82% of people doing a local search will take an action: call, visit a retailer, or buy something offline (TMP/comScore). And 61% of local searches lead to a purchase (Search Engine Watch) — especially if they find you while searching on a smart phone. If you can get your local SEO ranking in New York City higher than your competitors you can begin to drive those people to your business.
That’s why you want to rank high in a local search in New York City. You want to be found on that map you see above … and you need to outrank your competitors when people in New York City are searching for your type of business. Those top three results are so important because 61% of clicks come in the first three results on a Google Search Engine Results Page or SERP and 91.5% come from results on the first page (Chitika). If you’re not ranking, people aren’t finding you, and your business is losing money.
CAN SEARCHES IN NEW YORK CITY LEAD TO MORE TRAFFIC TO YOUR SITE?
Yes, they can.
But, to drive that traffic to your site, it needs to rank in local search rankings. Your local search ranking depends greatly on prominence; how well known and trusted your business is in New York City. Because Google only wants to send people to websites worth trusting. That’s why Google is so popular.
There are three key factors that contribute to your local search ranking in Google: citations, reviews, and links. These could make or break the success of your business in New York SEO results.
1) Citations are mentions of your business somewhere on the web. They often include your company information like name, phone number, and address. Local citations are often found in directories like Google+, Yellowpages.com, LocalPages.com, etc. But Google also counts citations found on newspapers sites (like The New York Times or The New York Daily), blogs, event listing sites, etc. Basically, anywhere your site gets mentioned, counts as a citation. By getting your website more citations you are giving people, and search engines. more places to get exposed to your product or service.
2) Reviews are critical. What are people saying about your business on review sites like Yelp or TripAdvisor? Google counts the number, and quality, of reviews and takes that into account when determining your local search ranking.
As mentioned above, Google only wants to send people to prominent websites that are worth trusting. So, other websites that have good reviews tell Google, Bing, and Yahoo your site is worth trusting because the reviews are coming directly from a current or past customer.
3) Backlinks, or links to your site from other well-established local websites, are the final key part of search algorithms in Google. Because it’s hard to fake a link to your website from another local business. These are vital.
Not all backlinks are created equal. Links from quality, New York City based businesses that are respected, are valued much higher than links from low quality spam websites. In fact, links from low quality websites may hurt your page´s performance.
Get Found Beyond The City: Why New York SEO Matters In National Campaigns
First, let’s define SEO. Search engine optimization brings more customers to your New York City based business by ranking your website higher in Google, Bing, Yahoo and other search engines.
But SEO isn’t just about building a website for search engines. It’s about building a website for people – that’s what search engines want. And by building a website for people, you will begin to rank higher. And this is how we deliver results for you in New York City. We focus on bringing your top qualities to the people of New York City so they can see what makes your business special.
Fact: Most web traffic is generated from just 3 search engines: Google, Bing, and Yahoo.
The reason Search engine traffic is valuable is that it is targeted and user-generated. With local search traffic, you are getting in front of people who are actively looking for products you offer. It’s like opening a store in the Fifth Avenue and getting the walk-in traffic. Except with search, you don’t need to open an expensive storefront.
More search engine traffic can bring you more customers, and revenue unlike anything else. That’s why SEO forms an integral part of New York digital marketing strategy. Plus, investing in SEO can deliver a significant rate of return compared to other forms of marketing.
But if search engines can’t find your website, that means customers can’t find your website. And if customers can’t find your website, you miss out on opportunities … which go to your competitors. That not only leads to a loss of revenue from this customer, but you lose the referrals they may send, the repeat business they may bring, and all other future revenues from that person.
Fact: The rules of search are changing. Constantly.
Google changes its search algorithms about 10 times every week – nearly 600 times a year. And every one of those changes can push your site up or down in the local New York City search results. It’s a full-time job keeping up with the changes.
As a business owner, you don’t have the time to keep up with all that; you have a business to run. That’s where we come in. Because SEO in New York City is our game. It’s what we do.
How Can We Help You?
We’ve delivered increased website traffic for over 1,000 clients in New York City and beyond since 2006.
And our clients range from attorneys to software developers … consultants to high-end retailers … locksmiths to photographers — we’ve seen it all.
That’s why, when you join us, you join more than 1,000 clients in New York City and beyond who enjoy our 96% satisfaction rating.
Because less than 4% of our clients ever leave. The other 96% stay on indefinitely. That’s the highest retention rate of any digital marketing agency or SEO service we know in New York City or anywhere.
What to do now?
Take the next step. Request your Free SEO Diagnostic Review to discover lost opportunities in your website rankings. There’s no cost and no obligation.
During your 30-minute meeting by phone or Skype, an Over The Top New York SEO Advisor will perform an analysis of your website to uncover lost opportunities in your search rankings. You’ll see what your website does well, what it doesn’t, and what to do next.
There’s no cost and no obligation, if you qualify.