NFT Advertising Guide 2022 [Best Strategies & Examples]
OTT is an all inclusive NFT marketing/ NFT branding services that can bring your marketing goals to life. No matter what stage of development you currently are at in your rollout, we have services that can help you expand and grow into a more credible and top tier project. If you are looking for a team of experienced professionals in the Crypto / NFT world we are here to help turn your next NFT Drop dreams into a reality.
OTT x CryptoArmy have decided to unite OTTxNFTxCryptoArmy department with CryptoArmy so that our end client/partner enjoy both worlds of PAID vs ORGANIC. why not both? We are covering all platforms including Instagram, Facebook, Twitter, TikTok, Discord and Telegram for you, and you alone.
Although NFT’s are relatively new to most people, marketing strategies and tactics have been developing within the industry for many years. Now some of the most advanced marketing plans are being implemented to NFT projects. In an extremely competitive online marketplace standing out amongst competition is the number one struggle for most, marketing is the solution to their problems.
Check us out on Mashable‘s NFT Marketing article.
What is an NFT?
An NFT is a digital asset / Non- Fungible Token that represents the ownership of a specific online item. As the world transitions into a more digital economy so do the material things that we all value. As more and more time is spent on the internet the physical tools that we have become accustomed to using will become digital, and take on the form of NFT’s.
As time goes on more and more assets will become useful in the virtual world, and soon we will see almost all things we find valuable in the physical world replicated digitally. This is the logical next step to an ever growing online marketplace. Understanding and using NFT’s now is a great way to be on the cutting edge of technological innovation and teach you how to operate in a more digital landscape.
Suppose you like the world of Hiro Ando, the famous Japanese illustrator and artist. You’ve always dreamed of owning an original painting or sculpture made by Hiro Ando. However, they are so expensive that you can’t even come close to buying one. That doesn’t mean you don’t have any chance to own a Hiro Ando original. Thanks to NFTs, it’s now possible to own a digital copy of his work. Samurai Cats provides you with the unique opportunity to fulfill your dreams of owning a Hiro Ando original.
We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve designed apps that both boost brand awareness and drives productivity off the charts. However, we realized that we couldn’t help everyone. and the truth is not everyone is our match made in heaven. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.
Why Should I Market My NFT Collection?
There are multiple different aspects that go into a good marketing plan. Understanding your customer, community development, community trust, PR/Press, and online exposure are all key aspects of a well rounded marketing strategy. In order to develop a project that lasts and brings real value to its community you must create a deep approach to all of the aspects of NFT marketing.
With a wide variety of NFT projects being released everyday it is important for any new project to find a way to compete in a rapidly growing new industry.
These numbers prove why more and more investors are trying to enter the NFT market. In fact, when Hiro Ando and the Crazy NOOdle Gang decided to launch Samurai Cats as their first-ever NFT project, they didn’t expect them to get sold out within a 10 seconds from launching. They couldn’t anticipate the craze among art lovers and NFT enthusiasts, but it turned out to be in their favor.
However, the pillar that supported the growth of Samurai Cats throughout its journey was OTT. From designing the website to setting up its smart contracts to setting up a perfectly orchestrated organic flow of events combining Steve Aoki, Hiro Ando and finally the SamuraiCats shows and casted on all those media outlets letting the public know that this project is here to stay, Over The Top SEO played a pivotal role in making the NFT such a massive success.
Press, Credibility, and SEO
Over The Top SEO, being a full-service digital agency, helped in the development of Samurai Cats at different stages. From designing and developing the website to analyzing the growth in the sales volume of the NFTs, it overlooked each and every step to ensure that the project met or exceeded expectations.
Building awareness about your project is the first step. Everyone has to start somewhere. Whether you are a major company with a million-dollar budget for marketing, or a small startup project with very little budget it all starts with people knowing about your collection. There are many ways to apply marketing tactics to a project, getting featured in reputable news outlets is a critical one.
Staying consistent and having a place for people to read about updates being made is essential. The more information about the project the better. We can get full custom press releases written and published about your project in major news websites, to help develop a story surrounding the collection.
Articles & SEO
The success of any project is based on the amount of exposure you are able to bring to the project. Getting full custom articles about your project published in mainstream news publications is one of the best ways to build your google presence and online authority. We offer some of the biggest Crypto/ NFT publications, along with a wide variety of other mainstream entertainment/ media websites. We can get you published and help you build your google ranking.
Promoting an NFT Project – Digital marketing and traffic generation is the forte of Over The Top SEO. From optimizing the website for search engines to implementing a range of digital marketing strategies, the marketing team didn’t leave any stone unturned to promote Samurai Cats. The result? 4,747 SamuraiCats NFT’s were sold out within 10 seconds after MINT was live!
First Steps for any NFT Project
When starting a new venture the goals for the future can be grand, but figuring out a path to accomplishing your vision can be the hard part. Drawing out a plan, and thinking through each step is the way to see the proper way forward. Here are a couple of things you may want to think about when marketing your NFT project.
Roadmap Creation/ Future Plans
It is important for anything new on the internet to have a long term vision. People want to buy into projects that are long term holds, and bring continuous utility into their everyday lives, we can help you develop a roadmap for your project.
A roadmap acts as the vision, the grand plan. A good roadmap is the foundation to any top level project. Being ambitious in your approach while still having a conservative understanding of what the project’s attainable goals are is critical at this stage.
A multiple step plan with a written out step by step walk through explaining how the project will meet each section on the map.
NFT Marketing Funnels & Scope (Proofs Included)
Social Media Marketing
Social Media has become a key aspect of all industries, and has allowed the success of NFT’s. In many ways these apps have come to act as the public square in many regards, and have replaced the old way of life. Utilizing and understanding these platforms is necessary in order to build any sort of lasting project. Here are some key things to consider about all the platforms.
Discord, Twitter, Instagram, and Telegram are all major platforms that are used by the NFT community to find, communicate, and purchase NFT’s. With years of experience in the development of countless social media accounts across all platforms we can help bring your digital presence to life. This is one of the most important steps for any project.
NFT Strategic Partnerships/ Influencer Marketing
People tend to trust celebrities and influencers, and look up to them. We can help you build real partnerships with many online personalities who will in turn support and post about your project. One of the most important parts about marketing a collection is having celebrities on board with what it is you are offering, we can help connect you and get you the partnerships you need to succeed.
Paid Crypto Advertising
We have established relationships with some of the top Crypto Advertising pages and can help get you featured on these networks. The more you get your project in front of the right viewers the better chance of success you will have. By having your project pop up on credible Crypto social media pages your collection will be exposed to the already well established NFT community, resulting in real engagement.
The people who have given NFT collections their value are the holders. And they believe in the project almost always due to the community and other members who are holding the NFT’s within the same ecosystem. If there is trust and accountability within a community the price of the project generally trends upwards. As trust and responsibility are slowed you see projects lose steam. A critical thing to consider when thinking about an NFT project is how have they built their community? Here are some common tactics used to scale.
Host AMA Sessions on your NFT’s
Connecting with your community is one of the most important aspects of developing a community based project. Understanding what drives your clients, and what it is they want from your offering is crucial. Giving the consumer a place to ask questions and connect personally to your team is one of the best ways to build credibility for your collection.
AMA Sessions act are ways for the community to ask questions to the developers, and build a more personal relationship with the creators of the project. Although these are generally hosted online there is a deeper connection in a format like this. People feel apart of the decision making that is going on within the leadership of a project, which is important in building trust and value for community members.
Online Forum Promotion
Many people find credible information these days through online forums, where people are open to discuss any topic they wish. This is a great space to spend some of your marketing budget to make sure people are saying positive and real things about your project. The bigger presence you have on popular online forums, the larger chance you have of selling your NFT’s.
How we can help!
OTT offers specialized marketing services for up-and-coming NFT projects looking to develop ground roots support for their collection. We pride ourselves on consistency and growth. Having been in the NFT space since its inception, we understand the ins and outs of how-to best market and develop a successful NFT project. We are an all-inclusive boutique that can help bring to life every aspect of your project.
(Proofs From April 2022 Included Below)
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