Why is On-page SEO is Important?

Google and other search engines want to deliver the best user experience (UX) to everyone who visits your website. They want people to find useful information on a web page that’s well designed and easy to navigate. If your web pages meet those standards, you win.

Here are some reasons why on-page SEO is important:

Optimization of on-page elements such as page titles, meta descriptions, header tags, and keyword usage can help search engines understand the content and relevancy of your pages, which can lead to higher rankings in search engine result pages.
Optimized on-page elements also help users quickly understand what your page is about, which can lead to a better overall user experience and increased engagement with your site.
Properly optimized on-page elements can help ensure that your site is accessible to search engines, which is important when it comes to crawling and indexing your site’s pages.
On-page SEO can help boost the overall quality of your site’s content, which can lead to higher engagement, more shares and links, and ultimately, improved rankings in search results.

Meta Tags

Some people think meta tags are so 1997. And it’s true, the meta descriptions and title tag on your web page are not as critical as in years past. But you must pay attention and format them correctly nonetheless. There are two meta tags that matter in on-page search engine optimization:

1)Meta description

This is like the headline for your website. They’re the first words people see in Google and other search engine results pages (SERPs). And a recent survey showed that just over 43% of people will click on a website in Google, simply based on the meta description.

This may be news to some, but to us, it’s Marketing 101. Just as a headline must get attention or your print ad is dead, your website’s description in search engines must get attention or your traffic is dead.

To illustrate, here’s what the meta description for Starbucks looks like in Google search results: To be effective, your meta description should get the attention of and spark the interest in the people you want to visit your website. It should be descriptive and concise, no longer than 160 characters.

Pro tip: Don’t even think of stuffing keywords in your meta description. Not only can it get you penalized by Google, it wrecks the readability of your message and will turn away your website visitors.

2) Title Tag

As the name implies, this is the title of your web page or document.
It appears in any tab in the top of the web browser. Your title tag should be short, clear and relevant to the content on each page. Otherwise, visitors will sense a disconnect and may bounce off your website.

For example, when you visit the Menu page on the Starbucks website, here’s how the title appears:

The maximum length of your title tag is 60 characters. Beyond that, Google will cut off the title and your on-page optimization efforts are wasted.

Mobile Friendly (Responsive) Web Page Design.

Google started penalizing “mobile unfriendly websites” in 2015. And they’re cracking down even more as we speak. That means your web pages must look great on a mobile phone, or else your website will simply disappear from the search results.

When the Google Panda update happened, many businesses didn’t take it seriously. And they paid a big price. Ebay lost 80% of its most important rankings, for example, because their site was not mobile friendly.

Everything we see points to Google giving more and more weight to websites designed with mobile users in mind. The reasons are simple — mobile usage is only going up. According to one study, 90% of American adults own a mobile phone. Plus, the number of mobile users worldwide will surpass the 5 Billion mark this year.

Statistics like these are just a few reasons why you must include mobile responsiveness as a key on page SEO factor. Good news: Google has set very clear standards to consider when designing web pages for mobile users. All you have to do is follow their instructions.

Marketing research we’ve seen shows nearly 75% of consumers would rather research a business by viewing content, like articles and videos, instead of watching advertisements.

In case you didn’t know, consumers now wield more power than ever. They are visiting your website – and those of your competitors – before ever sending you an email or calling your company. And just like bad breath, nobody will tell you if the content on your website is turning people away.

That’s why it’s critical to listen and learn from your website visitors. So you can give them what they want. You don’t have to guess at what articles, blog posts, videos, and other content to create! People will tell you by the questions they ask.

To attract high quality traffic, your content should meet the following criteria:

Is it useful, valuable and worth sharing?
Does it provide a solution?
Is it unique to your website, written or created in your voice?
Is it comprehensive and well researched?
ow does a subscription business generate revenue?
Is it engaging enough to catch and hold interest?
Is it created in a personal, one-to-one voice that resonates with your audience?
Can it be shared easily on social media?
Is it optimized for keywords that matter to your business?

You’ve no doubt heard that “content is king.” But content by itself is like a king without a country.

Yes, content marketing is the keystone of any high traffic website. But on page optimization is the keystone of your content marketing. Because if Google can’t find your content, none of it matters.

Not only do you have to create and publish content that drives traffic to your website and grows your business. You must make it easy and attractive for Google to find and rank.

Get your content right and good things will happen for you, like more social media shares, links, branding, and higher search rankings in Google.

Again, that’s a partial list of on-page optimization factors. We’ve identified more than 15 of them.

Today, on-page optimization is not an option. You must get this right if you want to rank higher in searches.

If you don’t follow the guidelines, you’re saying, in effect, “Screw you, Google. I don’t care that you notified me a dozen times about mobile capabilities, speed optimization, and all that stuff that make a user feel they’re in the right place. I’m going to do this my way.”

That’s not a recipe for success, is it?

Here’s what’s important: On-page SEO cannot be automated. It cannot be trusted to software or to a $5/hour amateur. It takes a skilled professional to optimize a web page so that it delivers the best experience to another person.

It all starts with the right framework for your website. Just like the foundation of a house. You can build on sand, ignore Google’s guidelines for on-page optimization. Or you can build on rock: create a solid website structure that delivers the best user experience.

One last thing: Google evolves and changes the rules for on-page optimization almost daily. So, if you’re serious about getting more customers or clients from your website, you probably don’t have time to do all this yourself. You need a partner who is able to create a better version of yourself and your business, and fight all your battles for you.

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FAQs

What are the Key Elements of On-page SEO?

The key elements of on-page SEO are content, title tags, meta descriptions, headers, internal linking, keyword optimization, images and videos optimization, and user experience.

How Important is Content in On-page SEO?

Content is one of the most important elements of on-page SEO. It should be high-quality, relevant, engaging, and optimized for target keywords.

Can Title Tags and Meta Descriptions Impact On-page SEO?

Yes, title tags and meta descriptions play an important role in on-page SEO. They provide a brief summary of the page’s content and help search engines understand what the page is about.

What are Header Tags in On-page SEO?

Header tags are HTML tags used to structure the content on a page. They help search engines understand the hierarchy of the content and how it relates to the page’s overall context.

How Does Internal Linking Help in On-page SEO?

Internal linking helps to establish a hierarchy of information and create a logical flow of content to allow users to navigate your website easily. It also distributes your page authority to other related pages on your website.

What is Keyword Optimization in On-page SEO?

Keyword optimization involves using relevant keywords and phrases on your web pages to improve your SEO visibility. The use of keyword-rich content, meta tags, and page titles help search engines easily understand the subject matter of web-pages.

How Do Images and Videos Optimize in On-page SEO?

Images and videos can make content more engaging and visually interesting to users. It’s important to optimize them by using descriptive file names, alt tags, captions, and including your target keywords in the file name and alt tags.

How Does User Experience Impact On-page SEO?

User experience is a critical element of on-page SEO. Google rewards websites that provide a good user experience, such as fast-loading pages, easy navigation, mobile optimization, and clear calls to action.

What Are Some Common On-page SEO Mistakes to Avoid?

Some common on-page SEO mistakes include keyword stuffing, irrelevant content, slow page speed, broken links, missing alt tags, and poor user experience.

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