Online Gaming Marketing: 10 Strategies for Promoting a New Game

Online Gaming Marketing: 10 Strategies for Promoting a New Game

Welcome to our comprehensive guide for online gaming marketing your games online! In this post, we’ll be sharing some of the best practices for promoting your games on various platforms and channels.

Whether you’re a seasoned game developer, gamer, owner or just starting out, this guide will help you get your games in front of more people and grow your audience. So let’s dive in!

First question first..

Why is Online Gaming Marketing required?

So, let’s say you’ve finally finished building your game after months of hard labor. We understand that creating a game takes time, but what good is a game if no one knows about it? Yes, you will need to market your newly built game so that more people become aware of it.

There are numerous platforms available today for marketing your game. All you need is a decent marketing approach and a lot of patience because success does not happen overnight!

The Health Advantages of Mobile Games

Many individuals believe that playing video games is bad for your brain’s health. However, several studies and research support the claim that video games improve brain function. This may appear to be a heinous allegation, but it is correct.

The following are five important benefits of video games that many people are unaware of. So, in order to discover more about them, you must read all the way to the finish.

  1. They Improve Your Mood

If you’re exhausted from working all day and want to unwind for a moment, playing your favorite video game will undoubtedly improve your mood. One method to improve your mood is to have a sense of victory.

  1. You Will Be Conditioning Your Brain

When someone plays a video game, whether on their mobile phone or a gaming console, they are training their brain and developing new and tactical approaches to solve the puzzle.

  1. You’ll be able to meet multiple objectives at the same time.

If you enjoy playing role-playing games or even first-person shooters, you must have quick reflexes in order to adapt to the game’s shifting environment.

Video games are no longer made simple; they need multitasking. Yes, the game expects you to manage numerous things and goals at the same time in order to succeed.

  1. Quick Reasoning

Assume you’re the only player left on your team, and your avatar is going to be knocked out. You can’t afford to lose the game as well. You must now make rapid and accurate decisions or you will lose the match.

However, if you swiftly analyze and respond to games, you will not only win the game, but you will also be able to brag about it in front of the squad.

  1. Accuracy

Like we’ve mentioned above, when you’re playing a video game, you are training your brain to solve complex puzzles, right? There are a lot of games that will require you to make split-second decisions with nominal losing chances.

10 Strategies for Promoting a New Game or Game Website

You believe you’ve created an amazing game that will go viral in a matter of days or weeks. You should expect little traffic for your game until (or unless) your company has a big brand in the gaming industry.

So, the first and most important thing to grasp when you need to promote a new gaming website is that marketing is as important as building an entertaining game.

The following are the top online gaming marketing strategies to consider if you want to make a significant influence in the gaming business.

Contact Popular Influencers

In the past, social media influencers supported many of the popular games. However, not many game makers have opted for this game marketing method. This could be due to their inability to reach out to social media influencers.

Produce Video Content

How can you expect your target audience to play your video game if they are unaware of its gameplay? This is one of the reasons why you should develop a gameplay video as well as a promotional film.

Create an Online Presence

Creating an online presence is the most effective (and least expensive) approach to reach out to your target audience. Online presence entails creating a social media profile on various platforms and sharing your material with readers.

Participate in Social Media Blogs

Along with creating social media profiles on various platforms, you should also join various gaming blogs. Most blog sites will let you market your game, which will improve its visibility.

Such blog groups can be found on social networking sites such as Google Plus, LinkedIn, Facebook, and Instagram.

Email Marketing and Press release

Build an email list of subscribers who are interested in your games and send them regular updates about your website. Write press releases about your games and distribute them to relevant media outlets.

Promote Your Game in Multiple Places

When you have a variety of apps and games, you can market them through one another. It could mean that a free app with no obvious revenue model can be turned into a gateway for cross-advertising for your money-making game.

Create A Simple Website

Creating a basic yet effective website is often seen as an effective game marketing technique. This manner, you can provide vital information to all prospective customers. Furthermore, you can include promotional material on it. Just be sure to include all of the information about your new game on the website.

Obtain Feedback

Receiving positive feedback from your consumers about your game will also inspire people to buy and download it. Keep in mind that the more positive reviews your game receives, the more people will be drawn to it.

After you’ve created a website for your game, you should submit it to a well-known business directory. Check that the information in the business listing directory is up to date and useful.

SEO and Content Marketing

Optimize your website for search engines so that it ranks higher in search results and attracts more traffic. Create high-quality content that is relevant to your target audience and share it on your website and social media channels.


Host giveaways on your website or social media channels to attract new visitors and reward loyal fans. Giveaways are a popular marketing strategy for game developers to increase player engagement and retention. They can be used to promote games on social media platforms and increase social sharing.

To create giveaways that drive the right traffic, it is important to choose a goal before creating any contest strategy for game marketing.

Online game marketing can be difficult, but with our thorough guide, you’ll have all you need to succeed. We’ve listed ten techniques for you to market your games, games website, and business in order to reach more people and expand your brand.

Our handbook contains something for everyone, whether you’re just starting out or looking to take your marketing efforts to the next level.

So, why delay? Start adopting these tactics right away and see for yourself! Don’t forget to share this guide with anyone else who might find it useful.