Online Marketing Conversion Calculator

Even if you design the best advertisement on the Internet, the majority of users will quickly scan it for an “X” in the corner and never even give it a second glance. Or, given the development of ad blockers, they might never see it at all. The fact that only some people would click on the advertisement does not mean that you have them in your pocket. Most of them will leave and never return to your website. Some of them may show interest in your offering and turn into potential clients. Though not all of them will opt to buy your goods and turn into genuine customers, it is not the end of the funnel.

You can use our calculator to estimate the number of persons at each funnel level. But for it to function, you have to assume a few things:

1. Impressions: Total views for your advertisement. You receive one impression for each time a page containing your advertisement loads.

2. CTR (click-through rate):  Percent impressions that result in a click. A 5% CTR, for instance, indicates that 1 in every 20 individuals who see this advertisement are interested enough to click on it and visit your website.

3. Visits: Actual amount of web page visitors (generated by impressions). This figure will be computed mechanically.

4. Visits to leads: The proportion of visitors that generate leads (potential sales contracts). For example, a 10% visits-to-leads ratio indicates that one in ten website visitors is interested in your goods

5. Leads: Number of leads in total. This figure will be computed automatically. 

6. Leads to customers: Percent of leads that turn into customers, that is, leads that result in someone buying your goods.

7. Customers: The proportion of consumers that were compelled to buy your goods at the very bottom of the marketing funnel. This figure will be computed mechanically.

Was it worthwhile to set up the advertising in the first place? You can make a decision about that using the third section of the online marketing conversion calculator. To use this calculator, just enter the total revenue you generated from your products, and it will calculate all the data for you.

1. Revenue: The earnings from your online purchases. It is not equivalent to the income (net profit) because the expenditures associated with creating the advertisement are not deducted.

2. ROI: Return on Investment is a percentage figure that indicates the profitability of your company. The better, the higher the ROI. If the value is negative, You are currently losing money, so it would appear that you need to reconsider your company plan!

3. Revenue per click / per lead / per customer: These principles are self-evident. They provide an accurate comparison of this company’s profitability to its competitors. 

If each customer signs more than one sales contract, you can use the advanced mode to compute your projected revenue.

1. Number of orders per customer: This represents the total amount of orders one consumer has placed while a client of yours.

2. Customer LTV: The total amount a customer spends with you over the course of their lifetime. It is simply calculated by multiplying the revenue per customer by the number of orders.

3. Total revenue: Total gain is calculated based on the assumption that each of your customers will visit your store several times in order to place the total number of orders mentioned above.

This calculator doesn’t need any specific knowledge. The only thing left to do is collect the necessary metrics and enter them in the appropriate fields. Your findings will appear once you click the “Calculate” button. Any founder or marketer can use this calculator because of how user-friendly it is.