Category : Online marketing

Building Links: Will It Be As Important in 2020?

Building Links: Will It Be As Important in 2020?

With so many SEO avenues out there now – PPC, ORM, social media ads, optimized content – it’s not uncommon to hear people wondering if building links is still going to bear any relevance in 2020. Granted, people asking that betray how little they actually know about SEO. However, the fact remains that not everyone … Read more

Category : Online marketing

Using Online Reputation Management to Protect Your Business

Using Online Reputation Management to Protect Your Business

The Internet has progressively become part of most aspects of our personal and business life, and corporate warfare is no exception. Now, those who like to play dirty use the internet as a battlefield and a means for their dark deeds. They have turned social media and internet news sites into a weapon to undermine … Read more

Category : Online marketing

Digital Marketing for Emerging Economies in 2020

Digital Marketing for Emerging Economies in 2020

Developing countries have become the drivers of global growth, and everyone’s paying attention. It doesn’t take long for expanding businesses – and their investors – to start setting their sights overseas – Especially once the home front is under control. The reality is that 70% of the world’s growth it’s going to come from emerging … Read more

Category : Online marketing

What is Google Ads Gallery? Why Should You Care?

What is Google Ads Gallery? Why Should You Care?

Google recently unveiled a new toy for us to play with. It is not so much a new product as it is a new feature for Google AdWords. I´m going to be honest: I´m not a fan of fixing anything if it ain´t broken, but I´m curious enough to want to see it in action … Read more

Category : Online marketing

The Ultimate Guide to Storytelling

For the people who love to story tell, you need to learn the ways in which you can get people to actually listen. If you love to tell stories, you need individuals to want to hear what you have to say. A story may sound great in your head but other people may not find … Read more

Category : Online marketing

6 Visual Merchandising Examples That Drive Sales

Ecommerce can improve sales by storytelling in their displays. Research shows that storytelling is the most effective way of capturing people’s attention and transferring information to long term memory. A display by Seneca college creates a story of traveling through an airport without the use of mannequins. Berluti uses a Batman shadow to imply that … Read more

Category : Online marketing

6 Brain Triggers Copywriters Use to Drive Sales

Every single business in this world has the motive to sell something. In any transaction, there is usually something being bought and something being sold. That is the mantra of what business is built on. Therefore, all successful businesses need to be able to sell their products or their services. That is just how it … Read more

Category : Online marketing

How to Use Creative Commons to Find Free Images

If you know what you are looking for when searching for images, then this task will be easy either way. Everyone likes to have a nice photo that they can use for themselves in a multitude of different ways. There are many creative people out there that settle for a free picture as a marketing … Read more