Category : Online marketing

3 New Era Elements of Digital Advertisement That You Need to Understand

3 New Era Elements of Digital Advertisement That You Need to Understand

Digital Advertisement concepts are going through some significant transformations, and this is no secret for anyone in the game. After all, these changes have been taking place over the past couple of years. However, being aware of something happening is not the same as understanding it. Let alone benefitting from it. The digital advertisement world…

Category : Online marketing

Backlinks Management: How to Deal with Link Death

Backlinks Management: How to Deal with Link Death

“Given enough time, everything tends toward chaos.” It’s an inescapable law of thermodynamics you might have heard of, and applies to everything in the universe, including backlinks to your websites. And yet, some SEOs out there expect that, once completed, their optimization efforts will remain unspoiled and evergreen forever. What’s worse, they act surprised when…

Category : Online marketing

Four Ways Businesses Waste Their LinkedIn Profile Potential

Four Ways Businesses Waste Their LinkedIn Profile Potential

The way LinkedIn is set up, you’d think it’d be even more of a mainstay in the business marketing discussion, and would drive everyone to learn how to create a killer profile. However, the way many businesses set their LinkedIn Profile often defeats the purpose of even creating one. Granted, if you bring LinkedIn up…

Category : Online marketing

Email Marketing in 2020: 3 Crucial Areas and the Key To Success

Email Marketing in 2020: 3 Crucial Areas and the Key To Success

Email marketing has truly stood the test of time. By 2023, global email users are set to grow to a whopping 4.4 billion. If this doesn’t tell you that investing in email marketing strategies is the true key to success online, I don’t know what would. To this day, the well-known fact that email marketing…

Category : Online marketing

Introducing BERT: Your Golden Ticket to Better Content Marketing

Introducing BERT: Your Golden Ticket to Better Content Marketing

When SEOs out there hear the words “Google Update”, they always fear the worst. History shows that any new addition to the search engine’s algorithm wreaks havoc on your website’s ranking, traffic, link building process, or overall content marketing strategy. Updates like RankBrain, Panda, Penguin, and Hummingbird were tough on business owners upon their launch.…

Category : Online marketing

3 Big No-noes of Mobile-first Optimization in 2020

3 Big No-noes of Mobile-first Optimization in 2020

Let me ask you something: How “on top” are you about your site’s mobile-first situation? If the answer’s anything but entirely – or if you had to think about it for too long – your site’s probably in trouble. I won’t bore you with trite mobile statistics that you should frankly know by heart already.…

Category : Online marketing

Semantic Google Search Optimization – All You Need to Know

Semantic Google Search Optimization – All You Need to Know

User. Intent. Keep those two words in mind. By the time we are done here, you’ll have probably attached a deeper meaning and significance to them. However, – before we get to that, let’s talk a bit about how Google Search used to be. About a decade ago, Search Engine Optimization ran an awfully different…

Category : Online marketing

5 Significant SEO Trends to Keep an Eye On in 2020

5 Significant SEO Trends to Keep an Eye On in 2020

Search engine optimization is one of those disciplines you just can’t get bored with. From its inception, it has been a field of constant evolution. As time passes, and the tech we use keeps improving, the game continues to shift in unpredictable ways. The SEO trends change with each algorithm update – sometimes a little,…

Category : Online marketing

The Era of Disparagement Of The Entrepreneur

The Era of Disparagement Of The Entrepreneur

Not a day goes by without hearing we are in an era of the cult of the entrepreneur. There is no shortage of articles shouting it from the rooftops and many popular TV shows today try to put startups under a glamorous light. However, and I know many of you will say I´m wrong here,…