When you’re setting up your first personal or business website, it is only natural to rely on a website builder. The ease of use, intuitiveness, the fact that they let you get your website up in minutes while requiring zero coding knowledge… What’s not to like? Well, the problems start when you need your website…
Marcel Casella
Digital Advertisement concepts are going through some significant transformations, and this is no secret for anyone in the game. After all, these changes have been taking place over the past couple of years. However, being aware of something happening is not the same as understanding it. Let alone benefitting from it. The digital advertisement world…
Marcel Casella
“Given enough time, everything tends toward chaos.” It’s an inescapable law of thermodynamics you might have heard of, and applies to everything in the universe, including backlinks to your websites. And yet, some SEOs out there expect that, once completed, their optimization efforts will remain unspoiled and evergreen forever. What’s worse, they act surprised when…
Marcel Casella
The way LinkedIn is set up, you’d think it’d be even more of a mainstay in the business marketing discussion, and would drive everyone to learn how to create a killer profile. However, the way many businesses set their LinkedIn Profile often defeats the purpose of even creating one. Granted, if you bring LinkedIn up…
Marcel Casella
Email marketing has truly stood the test of time. By 2023, global email users are set to grow to a whopping 4.4 billion. If this doesn’t tell you that investing in email marketing strategies is the true key to success online, I don’t know what would. To this day, the well-known fact that email marketing…
Marcel Casella
When SEOs out there hear the words “Google Update”, they always fear the worst. History shows that any new addition to the search engine’s algorithm wreaks havoc on your website’s ranking, traffic, link building process, or overall content marketing strategy. Updates like RankBrain, Panda, Penguin, and Hummingbird were tough on business owners upon their launch.…
Marcel Casella
Let me ask you something: How “on top” are you about your site’s mobile-first situation? If the answer’s anything but entirely – or if you had to think about it for too long – your site’s probably in trouble. I won’t bore you with trite mobile statistics that you should frankly know by heart already.…
Marcel Casella
User. Intent. Keep those two words in mind. By the time we are done here, you’ll have probably attached a deeper meaning and significance to them. However, – before we get to that, let’s talk a bit about how Google Search used to be. About a decade ago, Search Engine Optimization ran an awfully different…
Marcel Casella
Search engine optimization is one of those disciplines you just can’t get bored with. From its inception, it has been a field of constant evolution. As time passes, and the tech we use keeps improving, the game continues to shift in unpredictable ways. The SEO trends change with each algorithm update – sometimes a little,…
Marcel Casella
Not a day goes by without hearing we are in an era of the cult of the entrepreneur. There is no shortage of articles shouting it from the rooftops and many popular TV shows today try to put startups under a glamorous light. However, and I know many of you will say I´m wrong here,…
Marcel Casella
Based on our most successful results and relationships, we looked at what we did differently than others and discovered basic, simple commonalities in design and development between these diverse organizations.
These principles, when acted on, ultimately revealed themselves on our clients' bottom line. We believe that to withhold these revelations would be of the highest disservice to the health and strength of the businesses we're championing with our apps.
While these principles are basic and simple, they may not be easy for everyone. We've discovered not every business is prepared to or at the point where we can trust them to achieve their goals. What we do know is if an organization is prepared to dance within these principles, we have no doubt that we can win it together.
