When you’re setting up your first personal or business website, it is only natural to rely on a website builder. The ease of use, intuitiveness, the fact that they let…
Marcel Casella
Digital Advertisement concepts are going through some significant transformations, and this is no secret for anyone in the game. After all, these changes have been taking place over the past…
Marcel Casella
“Given enough time, everything tends toward chaos.” It’s an inescapable law of thermodynamics you might have heard of, and applies to everything in the universe, including backlinks to your websites.…
Marcel Casella
The way LinkedIn is set up, you’d think it’d be even more of a mainstay in the business marketing discussion, and would drive everyone to learn how to create a…
Marcel Casella
Email marketing has truly stood the test of time. By 2023, global email users are set to grow to a whopping 4.4 billion. If this doesn’t tell you that investing…
Marcel Casella
When SEOs out there hear the words “Google Update”, they always fear the worst. History shows that any new addition to the search engine’s algorithm wreaks havoc on your website’s…
Marcel Casella
Let me ask you something: How “on top” are you about your site’s mobile-first situation? If the answer’s anything but entirely – or if you had to think about it…
Marcel Casella
User. Intent. Keep those two words in mind. By the time we are done here, you’ll have probably attached a deeper meaning and significance to them. However, – before we…
Marcel Casella
Search engine optimization is one of those disciplines you just can’t get bored with. From its inception, it has been a field of constant evolution. As time passes, and the…
Marcel Casella
Not a day goes by without hearing we are in an era of the cult of the entrepreneur. There is no shortage of articles shouting it from the rooftops and…
Marcel Casella
Based on our most successful results and relationships, we looked at what we did differently than others and discovered basic, simple commonalities in design and development between these diverse organizations.
These principles, when acted on, ultimately revealed themselves on our clients' bottom line. We believe that to withhold these revelations would be of the highest disservice to the health and strength of the businesses we're championing with our apps.
While these principles are basic and simple, they may not be easy for everyone. We've discovered not every business is prepared to or at the point where we can trust them to achieve their goals. What we do know is if an organization is prepared to dance within these principles, we have no doubt that we can win it together.
