With so many SEO avenues out there now – PPC, ORM, social media ads, optimized content – it’s not uncommon to hear people wondering if building links is still going to bear any relevance in 2020. Granted, people asking that betray how little they actually know about SEO. However, the fact remains that not everyone … Read more
Marcel Casella
The Internet has progressively become part of most aspects of our personal and business life, and corporate warfare is no exception. Now, those who like to play dirty use the internet as a battlefield and a means for their dark deeds. They have turned social media and internet news sites into a weapon to undermine … Read more
Marcel Casella
Developing countries have become the drivers of global growth, and everyone’s paying attention. It doesn’t take long for expanding businesses – and their investors – to start setting their sights overseas – Especially once the home front is under control. The reality is that 70% of the world’s growth it’s going to come from emerging … Read more
Marcel Casella
Google recently unveiled a new toy for us to play with. It is not so much a new product as it is a new feature for Google AdWords. I´m going to be honest: I´m not a fan of fixing anything if it ain´t broken, but I´m curious enough to want to see it in action … Read more
Marcel Casella
Well managed and properly updated, a blog can be a great source of organic traffic, but you need to do the work.
Marcel CasellaFor the people who love to story tell, you need to learn the ways in which you can get people to actually listen. If you love to tell stories, you need individuals to want to hear what you have to say. A story may sound great in your head but other people may not find … Read more
Greg LucasEcommerce can improve sales by storytelling in their displays. Research shows that storytelling is the most effective way of capturing people’s attention and transferring information to long term memory. A display by Seneca college creates a story of traveling through an airport without the use of mannequins. Berluti uses a Batman shadow to imply that … Read more
Greg LucasEvery single business in this world has the motive to sell something. In any transaction, there is usually something being bought and something being sold. That is the mantra of what business is built on. Therefore, all successful businesses need to be able to sell their products or their services. That is just how it … Read more
Marcel CasellaIf you know what you are looking for when searching for images, then this task will be easy either way. Everyone likes to have a nice photo that they can use for themselves in a multitude of different ways. There are many creative people out there that settle for a free picture as a marketing … Read more
Marcel CasellaIf you are a small business owner, you know that you are competing against the large businesses that have much more resources than you. In that, you know that you can never provide your business with the type of resources that these other companies can. However, you can be creative and use the power of … Read more
Marcel Casella
Based on our most successful results and relationships, we looked at what those businesses and leaders did differently than others and discovered basic, simple commonalities in behavior between these diverse organizations.
These principles, when acted on, ultimately revealed themselves on our clients' bottom line. We believe that to withhold these revelations would be of the highest disservice to the health and strength of the businesses we're championing in marketing.
While these principles are basic and simple, they may not be easy for everyone. We've discovered not every business is prepared to or at the point where they can trust them to achieve their goals. What we do know is if an organization is prepared to dance within these principles, we have no doubt that we can win it together.
