With mobile phones, laptops, and smart TVs, a large number of people spend several hours each day watching video content. For that reason, online video advertising has increased as a result. More and more marketers are embracing social media channels to share short visual content promoting their goods and services.
You must have a thorough understanding of what online video advertising is and how it can help businesses if you want to implement the finest plan possible. Researching your target audience’s wants and dislikes is necessary for effective media planning.
What is Online Video Advertising?
Online video advertising is simply the term for video advertisements that appear on websites or in apps. That’s a wide term, but as you’ll see, running video advertising involves more than just posting a video online. These days, there are numerous options for video advertising, including mobile games, social media platforms, and YouTube, to mention a few.
While there are numerous effective digital ad types, video has a stronger storytelling potential. Video connects with the running trend. Every day, users on various platforms watch thousands of videos. It makes sense that advertisers are reporting significant increases in their budgets for digital video with that level of engagement.
Types of Online Video Advertising
In-stream Ads
Most consumers and marketers are likely most familiar with in-stream advertisements. They can be seen before, during, or following the video content. For instance, YouTube uses in-stream advertisements. A viewer may be encouraged to click a link or accept an offer in some interactive commercials.
Non-linear Adverts
Alternatively, non-linear ads may appear as an overlay or outside the primary video. The main video viewers are watching ends if they click on one of these adverts. Ads that are not linear don’t link to other information. You can scroll past it if you don’t want to see it.
Promoted Ads
Within the broad categories of in-stream and non-linear, there are some other variants as well. One possibility is a video game advertisement. The rewarded commercial is a video that targets gamers. It rewards viewers for watching a video with a benefit tied to a game, such as an extra life, increased health, or a new tool.
Native Video Ad
Native advertising is growing more sophisticated, allowing advertisers to engage potential customers with compelling ad experiences on the websites most frequently. This format allows the user to choose to participate and manage their ad experience, and it outperforms traditional instream video in terms of efficacy. In comparison to YouTube, findings for completion rates and dwell duration are noticeably superior.
Shoppable Video Ad
This type of e-commerce advertisement encourages customers to buy anything online after watching a video commercial. For instance, after watching a product-related movie, a link to the product’s online store will emerge. Even better, the shopping portion of the experience takes place directly in the person’s chosen app. Due to the popularity of their shoppable video advertising, TikTok Shopping and Instagram Shopping are continuously adding new features to improve the user experience.
Video Search
The finest online video advertisements offer content that goes along with whatever viewers are doing. A large number of websites, including Amazon and Ask, as well as search engines like Google, Yahoo, Bing, and DuckDuckGo all include video in their search results.
Difference Between Video and Display Advertisements
A display ad is a type of paid promotion that displays online, whether it be on a website, social media platform, or app. The first one was the rectangular banner advertising that was shown over the primary content of a website. To increase brand recognition and purchasing intent, use display ads. Before that marketers had to explore other options due to the well-known drawbacks of display ads. One of those substitutes is video advertising, which is excellent for raising awareness, encouraging participation, and increasing conversions. When learning about a product or service, 69% of customers prefer video to text. And it’s been proven that including a video on a landing page boosts conversions by 86% as per the reports.
Advantages of Online Video Advertising
Video Is Capable of Holding Attention
Brand recognition increases as viewers tune in. The video ad can be utilized for much more than just raising awareness, depending on the situation and aim. CTA buttons in video ads can link viewers to product sites or landing pages, promoting online behaviors that result in conversions.
Video Ads Are Feasible
Not anymore, thanks to the abundance of internet video tools that are available—some of which are even free. Short, internal video ads that are promoted on social or native networks are a quick and affordable approach to reaching your target audience with your business message.
Easy to Share
Netizens share videos they enjoy, and the majority of streaming services have sharing options. This is a potent method for expanding reach, growing audiences, and raising brand exposure.
Best Way for Story-Telling
To engage your audiences, try using different background music, camera angles, and dialogue. As a result, customers are more likely to recall what they see and, even better, remember your brand.
Videos Deliver a Lot of Information Effectively
A photo can convey limited words, but a movie can convey them immensely. Videos can tell a lot of a story by blending visuals, narration, music, and on-screen captions. A 10-second clip can be just as effective as a 10-minute product demo video in terms of information.
The Dominance of Mobile Users
Prepare your video for mobile viewers. That implies that as a starting point, your marketing team should guarantee that the video runs without an issue on mobile devices and looks fantastic on small displays. Consider the orientation of the video as well.
What Are the Best Approaches for Online Video Advertising?
It depends on the platform and campaign purpose where best video ad practices are used. Yet, there are a few common guidelines that marketers should abide by such as-
Mobile Optimization
It is not necessary to tell you how crucial it is to make sure your advertising looks excellent on mobile devices, just optimize for it. Because most smartphone users hold their devices upright, several video advertisers have started employing a vertical format.
Make It Brief and Sweet
While there isn’t a set length for internet video commercials, shorter is usually preferable. Because people’s attention spans are getting shorter, you only have a brief window of opportunity.
Add a CTA at Front
Your video commercials should feature a CTA, and they should do so within the first few seconds of the ad. CTAs frequently conclude, but getting the main point over in the first three seconds yields superior outcomes all around.
Turn the Sound Off
A lot of users leave their gadgets on mute all the time. You should be able to watch your video advertising with or without sound. Think about subtitles, not only do they improve accessibility, but they also keep viewers interested if they can’t hear the sound.
Applying all the above-discussed knowledge in your next online video advertisement don’t consider yourself a novice. You always have the best strategy with the right digital marketing partner like OTT. We go a step further by combining our in-house marketing specialists with the latest trends to provide better outcomes.
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By SEO
- Feb 27, 2023
By SEO
