10 Strategies to Boost Organic Website Traffic

10 Strategies to Boost Organic Website Traffic

Organic website traffic is the most important kind of traffic for businesses, but it can be difficult to increase. Pay-per-click campaigns and sponsored ads can drive traffic to your website quickly, but they are not as effective as organic traffic in the long run. Organic traffic is driven by search engine optimization (SEO), which takes time and patience to see results.

This type of traffic is more valuable than paid traffic because it is more likely to convert into customers. And there are no shortcuts to increasing organic traffic as well.

Organic traffic is important for your website and business and that’s why we are explaining some strategies for you so you can increase organic traffic to your website.


What is Organic Website Traffic?


Organic website traffic is the type of traffic that comes to your website from unpaid search engine results. This means that people are finding your website by searching for keywords or phrases that are relevant to your content. Organic traffic is considered to be the most valuable type of traffic because it is more likely to convert into customers.

Here are some additional benefits of organic website traffic:

1. It is more credible than paid traffic.

2. It is more likely to be shared on social media.

3. It is more likely to be remembered by visitors.

If you want to increase organic website traffic, there are a number of resources available to help you. However, finding authentic resources is a hard job and that’s why we are here with a comprehensive article.

Strategies to Boost Organic Website Traffic

Here are the top strategies to boost organic website traffic:

1. Optimizing your Website

First of all, you need to help search engines find your website easily, and you do it by applying search engine optimization. When you optimize your page search results will rank you higher, and positioning your site before the competition is something every company wants. You need your website to be crawlable for Google bots and make it indexable.

Search engine optimization experts work with your website and make it friendly to Google’s Algorithms. However, you need a responsive website to rank higher, like WordPress websites.

since they are the best content management system and website manager for Search Engine Optimization.

This strategy also includes using the right keywords throughout your website, creating a clear and concise website structure, and making sure your website is mobile-friendly

2. Writing for your Clients with search engines in mind

Most of the time, the first impression of a business is its website. That’s why the focus of your content should be the interest of your clients; otherwise, your site will be full of keyword nonsense, and Google will make sure that nobody finds it.

There are so you should always create content intended for your clients, but that doesn’t mean you can’t implement search engine optimization tools during the writing. The content you create needs to be as organic and natural as possible, that way Google will launch your website to the top.

3. Getting Social

Search Engine Marketing isn’t necessarily just SEO. After all, it doesn’t matter if you write the best content on the internet, if you don’t promote or advertise it in other media most people will never know you had the answers to their questions. Social Media is a channel where you can promote your content and products daily; it also offers an excellent way to interact with your clients and drive traffic toward your website.

Share your content on social media platforms like Facebook, Twitter, and LinkedIn. This will help you reach a wider audience and drive traffic to your website.

Tweeting tempting links and blog headlines on Twitter is a great way to let people know what your website is about. And if your company has the potential to be greatly benefited from pictures, image-heavy social sites like Instagram or Pinterest are the way to go to promote your products or services. Social Media Advertising is a great channel to increase your website traffic, but it also requires time and effort.

4. Long-Tail Keywords

Keyword competition is really hard nowadays. Trying to stand out in searches that use nouns related to your business is likely to be an impossible task unless your niche is specialized. However, there are ways around this.

After you cover your company’s primary keywords by strategically embedding them in your website content, you need to start looking for long-tailed keywords as part of your search engine marketing campaign to attract more organic website traffic.

This type of keyword is very particular, it brings high-quality traffic and has better conversion rates than single sought-after keywords. The reason is that Long-tailed Keywords are a lot less competitive even though they comprise 70% of all web search traffic. Plus, they help you cover difficult areas that are not being exploited yet by your competition. This certainly brings along a lot more unique visits and conversions.

In order to enhance the search engine optimization (SEO) of your website, it is important to incorporate appropriate keywords in your content. Our long-tail keyword generator tool can assist you in this endeavour by providing a comprehensive list of targeted keywords that are optimized for your website.

By utilizing this tool, you can increase your website’s visibility and attract more traffic to your site, ultimately leading to greater engagement and potential conversions.

5. Blog Constantly

Perhaps you are wondering how blogging can help you bring more organic website traffic. It’s simple; Google loves active Websites. They reward websites that share useful information and are constantly being updated

By simply increasing your monthly blog entries, your ranking could reach new levels; also you could implement search engine optimization on their content and talk about interesting and relevant subjects to expose you to a new audience. However, don’t just spam blog entries with nonsense material. Poorly written or irrelevant content will certainly upset google panda.

This algorithm is made to penalize sites that offer poor, plagiarized, or even overly optimized content. Blog entries are also one of the best ways to interact with your customers or clients besides social media.

They encourage conversations and interaction with your audience and they also make your business seem professional and dedicated, as clients will notice how much you know about your industry and how much effort you put to keep them well informed.

6. Quality Content Always

It was mentioned that you had to post and create content consistently to rank higher in search engines, but you should never sacrifice quality over quantity. Creating an engaging post with useful information can lead to countless new organic traffic visits to your website.

Your content should be informative, well-written, and engaging. It should also be relevant to the keywords that your target audience is searching for. If you write posts that make your target audience get involved with your page, they could even mention or share your website with other people like their friends or co-workers, expanding your traffic even further.

7. Encourage Link Building

Another important aspect of search engine marketing when it comes to increasing your organic website traffic involves link building. Google gives priority to sites that are trustworthy and have lots of inbound links. When you create quality content, some people or even other companies might link to your site when mentioning some information or data.

You can build backlinks by guest blogging, participating in online forums, and submitting your website to directories. You can also encourage your clients to link to your site or create reviews. With more links, your site will rank higher.

8. Optimize your website for speed

Optimizing your website for speed can boost organic traffic by ranking higher in search results, keeping visitors engaged, and increasing social media sharing.

Google also takes website speed into account when ranking websites in search results. Make sure your website loads quickly by optimizing your images, minifying your code, and using a content delivery network (CDN).

These tips help reduce the number of requests made to the server and improve website speed. By following these tips, you can boost organic website traffic and improve your website’s overall performance.

9. Keep your website up-to-date

Maintaining an updated website can significantly increase organic traffic. Fresh content is more likely to rank higher in search results, as Google and other search engines consider it when ranking websites. This leads to more organic traffic. Additionally, updated content is more likely to be shared on social media, resulting in more traffic from social media and increased engagement among visitors.

To keep your website up-to-date, regularly add new content, update old content, promote your new content on social media, and submit your updated content to directories and search engines. This ensures that your content is indexed and visible in search results. By following these tips, you can ensure your website’s ranking in search results and attract more visitors.   

10. Write engaging Meta titles and Meta descriptions

Engaging titles and descriptions can significantly boost organic website traffic by improving search results, attracting more visitors, and reducing bounce rates.

To create engaging titles and descriptions: 

  • 1. use keywords relevant to your target audience
  • 2. keep them short and to the point
  • 3. use strong verbs and action words
  • 4. use powerful words to evoke strong emotions
  • 5. use humour or a unique selling proposition (USP) to increase click-through rates.

Test different titles and descriptions to identify the best ones, and use Google Search Console to track the click-through rate (CTR) of your titles and descriptions. By following these tips, you can create titles and descriptions that effectively boost your organic website traffic.

These are just a few of the top strategies to boost organic website traffic. By following these tips, you can increase the visibility of your website in search results and attract more visitors.

Additionally, it is important to monitor your results so that you can see what is working and what is not. You can use Google Analytics to track your website traffic and see how your SEO efforts are performing.

How professionals can help in Boosting Organic Website Traffic?

There are many reasons why you should hire a professional firm to boost your organic website traffic. Here are a few of the most important ones:

1. Expertise: Professional SEO firms have the expertise and experience to help you improve your website’s ranking in search engines. They know what works and what doesn’t, and they can help you develop a strategy that is tailored to your specific needs.

2. Time: SEO can be a time-consuming process. If you don’t have the time to do it yourself, hiring a professional firm can save you a lot of time and energy.

3. Results: Professional SEO firms can deliver results. They have the tools and resources to help you increase your website’s organic traffic and improve your bottom line.

4. Peace of mind: Hiring a professional SEO firm can give you peace of mind knowing that your website is in good hands. You can focus on running your business while the SEO firm takes care of the rest.

Best way to choose a professional SEO firm

Here is the best way for choosing a professional SEO firm:

  • 1. Search Online and Offline: There could be a good firm nearby your location so ask your friend and family member and they will suggest to you at least one good firm. Now search for SEO companies online and prepare a list of companies having good reputations, reviews and portfolios.
  • 2. Get multiple quotes: Get quotes from several different SEO firms before making a decision. This will help you compare prices and services and find the best deal for your needs.
  • 3. Check their credentials: Make sure the SEO firm you’re considering has the experience and expertise to get the job done. Check their credentials and ask for references.
  • 4. Ask about their strategy: Ask the SEO firm about their strategy for increasing your website’s organic traffic. Make sure they have a clear plan and that they can explain it to you in a way that you understand.
  • 5. Get everything in writing: Once you’ve chosen an SEO firm, make sure you get everything in writing. This includes the scope of work, the timeline, and the pricing. This will help to protect you in case there are any problems down the road.

SEO Services you need

Here are some of the most important SEO services that can help you boost your organic website traffic:

  • Keyword research

Keyword research is the process of identifying the keywords that your target audience is using to search for products or services like yours. Once you have identified these keywords, you can use them to optimize your website’s content and improve your ranking in search engines.

  • Content optimization

Content optimization is the process of improving your website’s content so that it ranks higher in search engines. This includes things like using the right keywords, writing engaging content and structuring your pages effectively.

  • Link building

Link building is the process of getting other websites to link to your website. This is an important part of SEO because it helps to improve your website’s authority and ranking. There are a number of ways to build links, such as guest blogging, social media marketing, and outreach.

  • Technical SEO

Technical SEO is the process of ensuring that your website is optimized for search engines from a technical standpoint. This includes things like website speed, mobile optimization, and security.

If you’re serious about increasing your website’s organic traffic, then hiring a professional SEO firm is a wise investment. A good SEO firm can help you achieve your goals and improve your bottom line.


In conclusion, there are many ways to boost organic website traffic. By optimizing your website using the strategies that are explained above, you can definitely improve the website ranking and organic traffic. However, if you are new to SEO or don’t have an in-house team then we will suggest you contact a professional firm like we at OTT SEO.

We will make sure that your website ranks higher and grabs all the organic website traffic opportunities. So what are you waiting for? contact OTT SEO now!