PageSpeed Insights is one of Google´s most important web performance tools. It measures the speed at which a web page loads for mobile and desktop devices. PageSpeed Insight optimization means using this awesome tool to find out where your website needs tweaking in order to make it to the top.

It is no secret that slow page loads usually translate to a bad user experience and high bounce rates. Since Google´s first priority rests on its own users, they try not to show them slow pages as the first results in their searches.

The PageSpeed Score is very important. The higher your score, the better your website in the search engine’s eyes. A score of 85 and up is very good; it means that your site is performing well. But a low score means slow-loading websites and pages. This can lead to low user engagement, increased bounce rates, and low average time spent on a page.

Anyone can test their web pages for free with Google’s PageSpeed Insights.

In the past few years, Google has poured millions of dollars to develop its web tools. In turn, every serious SEO Company now makes PageSpeed Insights Optimization one of their main focuses when running any serious campaign.

Here’s the bottom line: A fast website = better user experience = better search results.

PageSpeed Insights optimization

Make your Website Lightning Fast

Making your website to be as fast as possible, is not only for user experience purposes. You should know that Google highly appreciates fast loading times making it a decisive factor when ranking pages. Every second counts when it comes to loading a landing page.

79% of users never visit a website again if they encounter performance issues, and there is a 7% drop in conversion rates for every 100 milliseconds it takes to load a page (that´s a 70% drop for EVERY second).

Fortunately, there are tools that help you locate any problem you are having.

The PageSpeed Insights Optimization by Google is a tool that locates all the factors currently bringing your website’s speed down.

Now, taking care of these issues requires hard work and deep knowledge.

Here is a list of some of the things that might be affecting your site´s speed.

pagespeed insights optimization
Why PageSpeed Insights Optimization is Crucial For Your Website?

Nowadays, a website is not just a few pages with simple content and one or two images. Different platforms are being used for a Website creation (Such as WordPress), a very large number of plugins is required to optimize SEO, Presentation, User-Interface, Sidebar configuration, Interlinking, Customizing Menus, Newsletter integration, Subscribers List, subscription forms and other important features that help you with your marketing efforts.

When people visit your website, their browsers load all these features. Meaning that the more you use, the more time they will consume to get loaded. With a PageSpeed Insights Optimization Service, not only you will be able to pinpoint every problem you are having, but it can all be fixed and optimized in order to provide your visitors with an excellent browsing experience.

This means you will have a lightning fast website, drastically reduced bounce rates, increased conversions and, as a bonus, higher rankings as Google loves fast load times.

Let us get more into detail. PageSpeed Insights Optimization regularly focuses in very specific areas of a website.

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1 – Critical Rendering Path

Google defines it as “the code and resources that are required to render the initial view of a web page“. Did not understand much? Let’s break this sentence word by word!


– Critical / It is absolutely needed

– Render / Show (When a page is rendered, it means that it is being displayed)

– Path / The precise chain of events that must be executed for a webpage to be displayed by your browser

– Initial View / The part of a website which is visible to the user without scrolling. Also called “above the fold”


In other words, Critical Rendering Path is the chain of events that are being executed in order for a user to see the “above the fold” area of a webpage in a browser.


2 – Server Response Time

Two actions are being calculated in order to get the Server Response Time:

– And when the server responds to that request


The only way to improve the Server Response Time with the PageSpeed Insights Optimization service, is either to use your Host Server more efficiently or upgrade to a better hosting and hardware. Our is to unlock the full potential of your web hosting, or to point to better alternatives.


3 – Browser Caching

In simple words, the Browser Caching is what your browser can remember. After visiting a store or a restaurant a few times, you stop asking where the bathroom is. You just remember.

The same thing applies for browsers. If you correctly leverage browser caching, your PageSpeed goes up as browsers “remember” the elements of your website.


4 – Minimize Redirects

Sometimes, using redirects makes your life much easier. However, Google does not like it very much. They think that it affects user experience, so it can affect your ranking, or even get you penalized.

Redirects signal browsers that the page they are looking for is no longer there and send them elsewhere. It affects load times and, depending on how they are used, make users (and Google Bots) go into dead ends, spoiling their general experience.

A good PageSpeed Insights Optimization Service is able to clean up all the redirections you use, and only keep the ones you really need!


5 – Image Optimization

This is very straight-forward. As large images need more time to load, they cripple down your load speed!

This makes it important to use correct dimensions for your images and to ALWAYS compress them. Our PageSpeed Insights Optimization Service includes image optimization, which will help you improve the speed of your website for quick and visible results.

This is not an optional service. If you want to rank, PageSpeed optimization is maybe the most important step you should take as most other metrics will depend on it.  

pagespeed insights optimization
Are you ready to take your website to the next level?

Say goodbye to performance issues and hello to higher conversion rates with our  pagespeed optimization services. Give your website the speed boost it needs to succeed. By including optimization in your SEO strategy, you’ll experience improved load times, increased conversion rates, and elevated search engine rankings. Don’t let a slow website hold you back. Invest in a website speed makeover today.

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Q: What is PageSpeed Insight Optimization?

A: PageSpeed Insight optimization is the process of improving the speed and performance of a website according to the guidelines provided by Google’s PageSpeed Insights tool. This can involve a variety of techniques such as image compression, code optimization, and server-side optimization.


Q: How Does PageSpeed Insight Optimization Improve My Website?

A: By optimizing your website according to PageSpeed Insights guidelines, you can improve its loading speed, user experience, and search engine rankings. This can lead to increased traffic and conversions for your website.


Q: Can PageSpeed Insight Optimization Be Done For Any Type of Website?

A: Yes, PageSpeed Insight optimization can be done for any type of website, regardless of its size, complexity, or platform.


Q: How Long Does it Take to See The Results of PageSpeed Insight Optimization?

A: The time it takes to see the results of PageSpeed Insight optimization depends on the size and complexity of the website, as well as the optimization techniques used. However, in most cases, you should see a noticeable improvement in website speed within a few weeks to a few months.


Q: Can PageSpeed Insight Optimization be Done on a Regular Basis?

A: Yes, it is recommended to regularly monitor and optimize your website according to PageSpeed Insights guidelines to maintain optimal website speed and performance.


Q: What If My Website Scores Poorly on PageSpeed Insights?

A: If your website scores poorly on PageSpeed Insights, it may indicate a need for optimization. A professional PageSpeed Insight optimization service can help identify the specific areas that need improvement and implement the necessary changes to improve your website’s speed and performance.


Q: How Much Does Pagespeed Optimization Cost?

A: The cost of pagespeed optimization varies depending on factors such as the size and complexity of the website, the methods used for optimization, and the experience of the professionals involved. On average, it can range from a few hundred to several thousand dollars.


Q: What Factors Impact The Cost of Pagespeed Optimization?

A: Website size, optimization techniques, professional experience, and location can all impact the cost of site speed optimization.


Q: Can A Small Website Expect To Pay Less For Optimization Than A Larger One?

A: Yes, in general, the larger the website, the more resources and time will be needed to optimize it, which can increase the cost.


Q: Can The Location of The Company Providing Optimization Services Affect The Cost?

A: Yes, companies in developed countries may charge more for optimization services than those in developing countries.


Q: Is Investing in Pagespeed Optimization Worth The Cost?

A: Yes, investing in site speed optimization can have a significant impact on the user experience and search engine rankings, leading to increased traffic and conversions for the website.

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