Making your website to be as fast as possible, is not only for user experience purposes. You should know that Google highly appreciates fast loading times making it a decisive factor when ranking pages. Every second counts when it comes to loading a landing page.
79% of users never visit a website again if they encounter performance issues, and there is a 7% drop in conversion rates for every 100 milliseconds it takes to load a page (that´s a 70% drop for EVERY second).
Fortunately, there are tools that help you locate any problem you are having.
The PageSpeed Insights Optimization by Google is a tool that locates all the factors currently bringing your website’s speed down.
Now, taking care of these issues requires hard work and deep knowledge.
Here is a list of some of the things that might be affecting your site´s speed.
Critical Render Path
Server Response Time
and much more
We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve helped nearly 2,000 clients grow their businesses, online and offline. However, we realized that we couldn’t help everyone. and the truth is not everyone is our match made in heaven. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.
Google defines it as “the code and resources that are required to render the initial view of a web page“. Did not understand much? Let’s break this sentence word by word!
– Critical / It is absolutely needed
– Render / Show (When a page is rendered, it means that it is being displayed)
– Path / The precise chain of events that must be executed for a webpage to be displayed by your browser
– Initial View / The part of a website which is visible to the user without scrolling. Also called “above the fold”
In other words, Critical Rendering Path is the chain of events that are being executed in order for a user to see the “above the fold” area of a webpage in a browser.
Two actions are being calculated in order to get the Server Response Time:
When a web browser makes a request from your server
And when the server responds to that request
The only way to improve the Server Response Time with the PageSpeed Insights Optimization service, is either to use your Host Server more efficiently or upgrade to a better hosting and hardware. Our is to unlock the full potential of your web hosting, or to point to better alternatives.
In simple words, the Browser Caching is what your browser can remember. After visiting a store or a restaurant a few times, you stop asking where the bathroom is. You just remember.
The same thing applies for browsers. If you correctly leverage browser caching, your PageSpeed goes up as browsers “remember” the elements of your website.
Sometimes, using redirects makes your life much easier. However, Google does not like it very much. They think that it affects user experience, so it can affect your ranking, or even get you penalized.
Redirects signal browsers that the page they are looking for is no longer there and send them elsewhere. It affects load times and, depending on how they are used, make users (and Google Bots) go into dead ends, spoiling their general experience.
A good PageSpeed Insights Optimization Service is able to clean up all the redirections you use, and only keep the ones you really need!
This is very straight-forward. As large images need more time to load, they cripple down your load speed!
This makes it important to use correct dimensions for your images and to ALWAYS compress them. Our PageSpeed Insights Optimization Service includes image optimization, which will help you improve the speed of your website for quick and visible results.
This is not an optional service. If you want to rank, PageSpeed optimization is maybe the most important step you should take as most other metrics will depend on it.
See If Your Business Qualifies To Work With OTT.
Join clients who enjoy 96% satisfaction
We started working with Over The Top SEO after looking for serious SEO experts, we found them in the top positions for most of the competitive words we looked up and after much consideration we decided to go with them, We can’t disclose too much but I can say that it is a beautiful relationship and we are most grateful for the technical knowledge these guys have. Overall just 10/10.
This company is probably the best we have encountered as of yet, we have been suffering from poor “SEO” experts by 5 companies that are known out there and yet all fail to deliver and over promise the sky. With over the top we literally had 100% interaction in our campaign, we were an active part of the process and still are always in the loop. We finally saw results after several short months with a continuing growth in sales. We are so happy to have met Guy and his team of professionals, and we are not going anywhere.
We were very surprised by the way Guy, Greg, Paul and the team at Over the top SEO works, its the first time someone opens our eyes to what is happening with our campaigns and involves us deeply into the process, which now I understand the importance of why they do it they way they do, we are with OTT for more than 9 months now and we are very happy with them, they are the only company that provided us with raw results constantly.
It sounds that I am very buyest, but hee, what these guys do works. On a daily basis you see your positions improve, traffic get better and your store grow. We are happy bumping into Over The Top SEO, even though we are a dutch company they managed to get Gereedschappelijk the ranking we were looking for. And still improving…!
Over The SEO Ninjas has done outstanding things for our business growth and our online presence. Prior to working with Over The Top, we attempted to run our own PPC campaigns with very low results (wasting a lot of money). After bringing in Over The Top, who understands our needs and is very attentive, the phone is ringing off the hook. Thank you for helping us triple our profits! We give them the highest regard for their skill set and highly recommend them for any company’s website building and online presence.
After hiring a few SEO firms over the years, with little to no results, I decided to give one more crack at it. I learned about Over The Top SEO while researching the best link building companies on google, and found myself stumbling across their website. I was introduced to the founder, Guy Sheetrit, by one of his employees, and could immediately tell my experience would be different. Guy seems to have a knowledge of SEO that far surpasses that of 99% of the SEO firms I’ve dealt with in the past, and the results speak for itself. I plan on using his services in the months to come.
Over The Top SEO chose a great name, because their results really are over the top. I worked out an estimated ROI I’d get from working with them, and the results have FAR exceeded what I thought I’d be getting. First page results all over the place, ranking for wayyyyy more phrases than I was even expecting, and the traffic has turned into a game changing amount of new business for me and my company. Thank you guys sincerely!
Who knows? OTT might be the best thing that ever happened to you.