Pay Per Call Advertising – A Comprehensive Guide for Beginners

Pay Per Call Advertising – A Comprehensive Guide for Beginners

Are you the one who wants to build sales immediately? 

Ready to begin searching for fresh channel partners to enhance your business? 

It’s a great way of Pay Per Call affiliate marketing to emerge profitability, however, not all partnerships run in a similar way. As far as your business depends upon inbound calls, the most crucial is to have a partner who understands the process driving those calls. 

You are required to have a top-notch understanding of pay-per-call advertising in order to look for those partners. 

Do your current affiliates generate enough leads for your sales team?

Here, we will be supposed to answer those questions related to pay-per-call advertising. 

What Do You Mean by Pay Per Call Advertising? 

Pay per call advertising is a form of performance-based marketing where advertisers pay publishers or affiliates for each phone call generated by an ad. This type of advertising is often used by businesses that rely on phone calls to generate leads or sales, such as those in the healthcare, home services, or finance industries.

In pay per call advertising, publishers or affiliates create ads that include a unique phone number, which is tracked by a call tracking software. When a user clicks on the ad and calls the number, the call is tracked and recorded, and the advertiser pays the publisher or affiliate a commission for that call.

Pay per call advertising is attractive to advertisers because it is a measurable and cost-effective way to generate leads and sales. It is also advantageous to publishers or affiliates because they can earn commissions for phone calls, which often have higher conversion rates than online leads. Overall, pay per call advertising can be a powerful tool for businesses looking to connect with potential customers and drive more phone calls to their business.

Here is the process of pay-per-call works – 

Pay Per Call Affiliate Marketing Campaigns

In pay-per-call affiliate marketing, publishers or affiliate networks generate calls that cause the purchase of a product or service and this is all being paid for by brands. 

Affiliates create messages, advertisements, and blog and social media content to entice customers to contact the brand. When a customer calls, the brand compensates the affiliate for directing call leads to them.

Many brands rely on affiliates to drive traffic to their websites via pay-per-click advertising.

Pay-per-call advertising is similar, but the end result is a phone call instead of a website click or form submission.

Pay Per Call Ad Campaigns

Pay-per-call networks and affiliates aren’t the only options for businesses. Many people prefer to place ads in search engines like Google or Bing, or in online phone directories like the Yellow Pages. In these cases, the phone number link takes precedence.

Pay-per-call campaigns can boost affiliate marketing profitability and quickly generate a large number of leads (and sales).

In terms of marketing channels, PPCall has the ability to increase call volume through a diverse range of traffic sources.

What kind of Business Creates an Advantage? 

What kind of Business Creates an Advantage?

Pay-per-call advertising is a unique marketing strategy for companies that book appointments or sell products by phone.

Tow truck companies, locksmiths, and home service professionals are a few examples. Medical offices and insurance companies are also excellent examples. PPC call advertising can benefit any company that relies on inbound calls.

Pros and Cons of Pay-Per-Call Advertising vs. Commissions

While taking whole marketing strategies, there are some pros and cons to pay-per-call advertising and marketing. 

Pros of Pay-Per-Call Advertising

If you look at the positive side, firstly, it is a bit cost-effective, and thus, affiliates can draw hundreds or thousands of leads with just a simple piece of content. 

It also outperforms pay-per-click advertising in terms of results.


Users can enter and exit a website in a matter of seconds, but when a customer taps on their smartphone to make a call, it demonstrates that they are serious about purchasing a product or service.

Customers who call tend to be more interested, making it easier for a sales representative to close the deal.

Conversion rates are higher than pay-per-click strategies for the same reason.

Another advantage is that affiliates are usually assigned a phone number that customers can use to contact the business. This makes tracking calls to determine the source of lead generation even easier.

Cons of Pay-Per-Call Advertising

As with any online marketing strategy, there are some drawbacks.

Because PPCall commissions are higher than PPC, brands typically pay out more to their affiliates.

You should also closely monitor and analyze metrics to ensure that you’re getting calls from the right people.

Another consideration is the need to properly train your call center.

Your sales reps will require extensive training on how to handle each call and keep the customer on the line for the required amount of time. Whatever product or service you sell, it will take time to complete the transaction.

If you or your affiliates use an IVR (interactive voice response) system, test and call it a few times to ensure that it functions properly and is user-friendly.

Best Practices of Pay-Per-Call Advertising 

If you’re intended to get the most out of your PPC advertising program, these are the best practices to follow – 

1. Understand your Goals 

The target involves – 

  • Evaluate the whole appointments you book every month and how those numbers emerge or go down over a span. 
  • Monitoring the conversion rate of appointment bookings to customers who attend appointments
  • MQLs and SQLs are being compared and monitored.

SQLs (Sales Qualified Leads) who are highly interested and ready to become customers are required for the success of your affiliate program.

MQLs (Marketing Qualified Leads) are also crucial because they have a high likelihood of becoming customers. While SQLs are more valuable, it is critical to examine both metrics to understand how your affiliates are performing.

Whatever your objectives are, define them precisely so that you can devise a strategy for tracking and analyzing them

2. Decide your Target Audience 

You should clearly understand the target audience. From your determined audience, you require a clear image of the gender, age, location, and income level. In order to find affiliates who can reach that demographic, you must first define your target.

3. Finalize the method to generate calls

You can collaborate with affiliates to initiate online and offline calls or maybe both. The offline calls need a customer for dialing your number. And Online calls enable customers to click to call. While relying on your demographic, you may wish to utilize one or the other or an amalgam of both. 

4. Search the true Affiliates 

In order to get the best results you’ll require true affiliates. Look out for publishers who have a similar target audience to yours and can reach potential customers. The goal is not to reach out to anyone in particular. The aim is to reach reasonable people.

5. Keep an eye on the Results 

It is important to track your results, and at the same time, it is also important to share those results among your affiliates. You can optimize your ROI by evaluating where affiliates do decline short and making sure that their motives are on the same path as yours. 

Here are the red flags to watch out for – 

There are a few red flags that you require to know in order to track the results of a pay-per-call advertising campaign. 

Pay close attention to sales call spikes. This could be a sign of a fraudulent call. At the very least, the spike should be thoroughly examined. This allows you to determine where the calls came from and how many customers were generated during the spike.

Examine whether one affiliate is qualifying an unusually large number of leads. It could be proof of fraudulent activity or phony leads. Affiliate partnerships exist to generate incremental sales, so keep an eye on any affiliate who appears to be generating an incredible number of leads from a single ad.

Be active while running advertisements or offering incentives to acquire more crowds. It happens sometimes that your promotional incentives can be deducted from your bottom line, and you might not be that successful for a very long time.