With the growing popularity of online digital marketing channels, and their demonstrated efficiency, many are leaving out one of the strongest streams of revenue out there: phone calls.

Not that people do not use websites as a form of initiating their conversion process. We need to remember that users still prefer to have a direct conversation with you before deciding to make a purchase.

A lot of businesses out there are pouring money into Pay-per-click ads. Don´t get me wrong, it is one of the most cost-effective marketing techniques out there. However, nothing is as effective as a one-on-one call with your potential customers. Ideally, all your marketing efforts should lead them to make contact with you or your product.

This marketing model in which the advertiser pays for phone calls generated by an ad and, while they cost more, the overall costs of leads is more than 50% lower than PPC.

It shares the same flexibility as PPC as it suits both national advertisers and local businesses because you can scale up by paying only for results.
But the results are a lot more astonishing. Let´s see why.

Pay-per-call ads deliver qualified leads to your business because anyone who makes a phone call is already eager to solve a problem and ready to take action.

In fact, we’ve seen pay-per-call ads convert up to 24% of the time … at a savings of up to 51% versus pay-per-click.

And here are 4 more eye-opening statistics:
Customers who call a business are 10 times more likely to make a purchase than those who only click on a link (source: Kelsey Group Study)

• 61% of businesses rate the phone calls they receive as an “excellent” source of leads (source: BIA Kelsey)
• 53% of online shoppers cite a lack of human interaction as a reason for abandoning their shopping carts (source: Harris Interactive). That’s why a phone call to your business can give you an instant advantage.
• 70% of mobile phone searches resulted on a click-to-call action. As more users rely on smartphones to perform searches, this figure grows every year.
• 75% of calls generated by this strategy resulted in calls longer than 30 seconds. That´s more than enough to answer your customers questions and prove they called the right person for their business.

Your business can expect a predictable increase in profits, if:

• You advertise offline. We put your phone number in front more qualified prospects for your business offline — print, direct mail, radio, TV, and outdoors.
• You advertise online. We help you close more sales by making it easier for qualified prospects to call your business from their mobile phones when they’re searching for answers on Google.
• You want to scale your business. You can expand into new cities virtually overnight because we give you local phone numbers that increase trust with customers in any market you choose. No new website needed!
• You want to scale your business. You can expand into new cities virtually overnight because we give you local phone numbers that increase trust with customers in any market you choose. No new website needed!
• You offer a service. Especially if yours is time-sensitive, such as a locksmith or rehab/addiction recovery center. Pay-per-call ads also work for carpet cleaners, pest control, lawn care, and many other services. Just ask us for case studies, we’ll show you the figures.

Virtually, any service that requires the human touch at some point benefits greatly from Pay-Per-Call campaigns. Insurance, legal, medical, travel, financial, and even home services. They all tend to convert north of 50% when they have click to call buttons in their websites.

Most people feel it is necessary to talk to a service provider to answer immediate questions or requesting more details than what they can get from their websites. In the niches where visitors are required to fill up a form and wait for a response for an undetermined amount of time, those with click to call buttons always have the upper hand. Information is power, and your customers want it now.

Are you in the retail sector? Most individuals do not feel comfortable placing orders with values above $400 without speaking to someone first. Even if they never speak to you, click-to-call buttons give your visitors confidence by knowing your business is open to one-on-one conversations.