What is

Pay-Per-Call Advertising?

With the growing popularity of online digital marketing channels, and their demonstrated efficiency, many are leaving out one of the strongest streams of revenue out there: phone calls.

Not that people do not use websites as a form of initiating their conversion process. We need to remember that users still prefer to have a direct conversation with you before deciding to make a purchase.


A lot of businesses out there are pouring money into Pay-per-click ads. Don´t get me wrong, it is one of the most cost-effective marketing techniques out there. However, let this be seared into your brain: nothing is as effective as a one-on-one call with your potential customers. Ideally, all of your marketing efforts should lead them to make contact with you or your product.


In this marketing model, the advertiser pays for phone calls generated by an ad. Indeed, it might cost more in terms of investment. However, the overall cost of leads is more than 50% lower than that of Pay-Per-Click and it shares the same flexibility as PPC as it suits both national advertisers and local businesses. And you can easily scale things up, or maximize efficiency by paying only for results.


If your business depends on getting new customers constantly, Pay-Per-Call should part of your marketing arsenal.

Why is Pay-Per-Call advertising important?
Pay-per-call ads deliver qualified leads to your business because anyone who makes a phone call is already eager to solve a problem and ready to take action.

In fact, we’ve seen pay-per-call ads convert up to 24% of the time … at a savings of up to 51% versus pay-per-click.

And here are 4 more eye-opening statistics:

Customers who call a business are 10 times more likely to make a purchase than those who only click on a link (source: Kelsey Group Study)
  • 61% of businesses rate the phone calls they receive as an “excellent” source of leads (source: BIA Kelsey)

  • 53% of online shoppers cite a lack of human interaction as a reason for abandoning their shopping carts (source: Harris Interactive). That’s why a phone call to your business can give you an instant advantage.

  • 70% of mobile phone searches resulted on a click-to-call action. As more users rely on smartphones to perform searches, this figure grows every year.

  • 75% of calls generated by this strategy resulted in calls longer than 30 seconds. That´s more than enough to answer your customers questions and prove they called the right person for their business.

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We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve designed apps that both boost brand awareness and drives productivity off the charts. However, we realized that we couldn’t help everyone. and the truth is not everyone is our match made in heaven. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.

How Pay-Per-Call advertising works
Also, you choose the payment model that makes sense for you:

• Pay-per-call (flat fee for each phone call).
• Pay-per-duration (pay for conversations lasting a pre-determined amount of time).
• Pay-per-lead (pay after the caller provides their contact information).

Because you pay only for results, pay-per-call advertising is perfect for any business that wants to pyramid their success by rolling out more profitable ads. Campaigns are created specifically for you and your business. It means that you will always have the support of our expert team to help you customize your campaign in terms of reach, duration, target audiences, and even figure out the payment model that best works for you.

Campaigns can be tweaked over time to increase their effectiveness. Unlike most other channels, Pay-Per-Call advertisement works with real-time information. It means you get regular updates that help you discover any necessary modifications on the run. No need to wait for weeks in order to determine whether a campaign is successful. Get the full picture and increase its effectiveness without a hassle.

They are also scalable. As you reap the rewards of increased conversions, you can grow the size and scope of your campaign without a problem. You are not constrained by anything other than your own ability to handle calls and orders.

Our proven 4-step process makes it easy:
  • Step 1: You choose what product or service to advertise and where (local, regional or national).

  • Step 2: We create the ad campaign, using a mix of online and offline media. These include Google AdWords, Facebook ads, direct mail, print ads, TV, radio, even the Yellow Pages. You’re in control and you have final say on where your ads run.

  • Step 3: Customers see your phone number and call. Every call is tracked for reporting later.

  • Step 4: The caller is connected to your business. You take it from there!

Digital Marketing Agency
Pay-Per-Call advertising for?

Your business can expect a predictable increase in profits, if:

• You advertise offline. We put your phone number in front more qualified prospects for your business offline — print, direct mail, radio, TV, and outdoors.
• You advertise online. We help you close more sales by making it easier for qualified prospects to call your business from their mobile phones when they’re searching for answers on Google.
• You want to scale your business. You can expand into new cities virtually overnight because we give you local phone numbers that increase trust with customers in any market you choose. No new website needed!
• You offer a service. Especially if yours is time-sensitive, such as a locksmith or rehab/addiction recovery center. Pay-per-call ads also work for carpet cleaners, pest control, lawn care, and many other services. Just ask us for case studies, we’ll show you the figures.
• Virtually, any service that requires the human touch at some point benefits greatly from Pay-Per-Call campaigns. Insurance, legal, medical, travel, financial, and even home services. They all tend to convert north of 50% more when they have click to call buttons in their websites.

Most people feel it is necessary to talk to a service provider to answer immediate questions or requesting more details than what they can get from websites. In the niches where visitors are required to fill up a form and wait for a response for an undetermined amount of time, those with click to call buttons always have the upper hand. Information is power, and your customers want it now.

Are you in the retail sector? Most individuals do not feel comfortable placing orders with values above $400 without speaking to someone first. Even if they never speak to you, click-to-call buttons give your visitors confidence by knowing your business is open to one-on-one conversations.
How can we serve such a range of businesses?
Most of our senior marketers have been around since the dawn of online marketing. They have helped hundreds of businesses succeed with the use of targeted campaigning.

Over the Top SEO has a team of experienced marketers who have worked in a wide range of industries. This has allowed us to design ad-hoc teams for each niche taking into account the experience and proven value of each member.

After years in the market, we have developed tried and true methods that help us design campaigns tailored to each sector and business based on their own unique characteristics.

Our methods are systematic and scalable, allowing you to clearly see every part of the process and tweak it on the run. You are limited only by your ability to handle all the phone call leads we generate for you.

We have seen a steep growth in the use of Pay-Per-Call campaigns lately as people yearn for a more human interaction when performing a transaction. They not only want your product and service, they want to know why you do what you do, and how eager you are to satisfy their needs.

Bottom line: Customers want to talk to you. Eighty-three percent of people require some kind of live support before making a purchase from a website (source: eConsultancy).

Pay-per-call advertising makes it easier to convert more people into buyers, by giving people what they want: the option to call you.
How we do it:

Team + Tools + Tactics

Less than 4% of our clients have ever moved on after working with us. That’s the highest retention rate of any digital marketing agency we know of.


There are 3 reasons why clients love our pay-per-call advertising campaigns:


First, we play by the rules. We give Google AdWords and other search engines the kind of pay-per-call ads they want. To build and protect your brand online. Without fear of getting your site banned with “black hat” methods that Google frowns on.


Second, we research your business and customers. Because pay-per-call is about more than phone calls, it’s about people — your customers. WHO are they? WHERE are they? WHAT do they want? We take the time to analyze all of this. To make sure your ads attract more of your ideal customers. Otherwise, you’re wasting your time and money.


Third, we’re a team of marketers around the world. Nobody else has our processes because we build them in-house. That means you get a unique advantage working with us … not the same “off-the-shelf” tools everyone else uses. And because we’re worldwide, the sun never sets on our work day. While you’re sleeping, we’re on the job for you.


Fourth, we only work with measurable tools, allowing you to actually see where your dollars are being spent in real time. This lets you effectively manage your campaigns and allocate your resources right where they give you the most bang for the buck.

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