With the growing popularity of online digital marketing channels, and their demonstrated efficiency, many are leaving out one of the strongest streams of revenue out there: phone calls.
Not that people do not use websites as a form of initiating their conversion process. We need to remember that users still prefer to have a direct conversation with you before deciding to make a purchase.
A lot of businesses out there are pouring money into Pay-per-click ads. Don´t get me wrong, it is one of the most cost-effective marketing techniques out there. However, let this be seared into your brain: nothing is as effective as a one-on-one call with your potential customers. Ideally, all of your marketing efforts should lead them to make contact with you or your product.
In this marketing model, the advertiser pays for phone calls generated by an ad. Indeed, it might cost more in terms of investment. However, the overall cost of leads is more than 50% lower than that of Pay-Per-Click and it shares the same flexibility as PPC as it suits both national advertisers and local businesses. And you can easily scale things up, or maximize efficiency by paying only for results.
If your business depends on getting new customers constantly, Pay-Per-Call should part of your marketing arsenal.
61% of businesses rate the phone calls they receive as an “excellent” source of leads (source: BIA Kelsey)
53% of online shoppers cite a lack of human interaction as a reason for abandoning their shopping carts (source: Harris Interactive). That’s why a phone call to your business can give you an instant advantage.
70% of mobile phone searches resulted on a click-to-call action. As more users rely on smartphones to perform searches, this figure grows every year.
75% of calls generated by this strategy resulted in calls longer than 30 seconds. That´s more than enough to answer your customers questions and prove they called the right person for their business.
Step 1: You choose what product or service to advertise and where (local, regional or national).
Step 2: We create the ad campaign, using a mix of online and offline media. These include Google AdWords, Facebook ads, direct mail, print ads, TV, radio, even the Yellow Pages. You’re in control and you have final say on where your ads run.
Step 3: Customers see your phone number and call. Every call is tracked for reporting later.
Step 4: The caller is connected to your business. You take it from there!
Your business can expect a predictable increase in profits, if:
Less than 4% of our clients have ever moved on after working with us. That’s the highest retention rate of any digital marketing agency we know of.
There are 3 reasons why clients love our pay-per-call advertising campaigns:
First, we play by the rules. We give Google AdWords and other search engines the kind of pay-per-call ads they want. To build and protect your brand online. Without fear of getting your site banned with “black hat” methods that Google frowns on.
Second, we research your business and customers. Because pay-per-call is about more than phone calls, it’s about people — your customers. WHO are they? WHERE are they? WHAT do they want? We take the time to analyze all of this. To make sure your ads attract more of your ideal customers. Otherwise, you’re wasting your time and money.
Third, we’re a team of marketers around the world. Nobody else has our processes because we build them in-house. That means you get a unique advantage working with us … not the same “off-the-shelf” tools everyone else uses. And because we’re worldwide, the sun never sets on our work day. While you’re sleeping, we’re on the job for you.
Fourth, we only work with measurable tools, allowing you to actually see where your dollars are being spent in real time. This lets you effectively manage your campaigns and allocate your resources right where they give you the most bang for the buck.
See If Your Business Qualifies To Work With OTT.
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