Here’s What’s In It for You

Maximize your patient intake and conversion ratio for the same spend. Quit wasting time and money on campaigns that go nowhere and start reaping the benefits of having an experienced marketing behemoth by your side getting your practice the type of clients you are after.

Stop Running Around

16.5 Billion U.S. dollars– That’s how much Americans spent on plastic surgery in 2018, as reported by the ASPS.

 

That’s a really big figure that neatly sums up all you need to know about this industry: There’s a huge number of people out there looking for skilled professionals that can help them improve their lives.

 

Whether that’s through cosmetic surgery for purely aesthetic reasons, or through reconstructive procedures to correct health issues, it really makes little difference. The point is that you operate in a highly specialized niche that revolves around exceptionally delicate services. Services that will directly impact your clients’ physical and mental wellbeing for years to come.

So, the real question here is, how come your practice isn’t scrambling about to keep up with the demand?

 

In our experience, it usually boils down to one reason – assuming that you are skilled, and performing at the top of your gameYour competitors have you beat at the plastic surgery marketing game.

 

They are getting to your would-be patients before they even hear about you.

 

By that point, it doesn’t even matter if you provide the best service or better results. You already lost before you began.

 

Time to get rid of that outdated mindset of getting by just trying the same things you have always done! Demand for aesthetic surgery now comes from a broader demographic than ever, spanning all walks of life – It’s time to get what’s yours.

Your patients are incredibly active online – just like everyone else, – especially in social media. And if you want to connect with them, you have to be where they are and be there with a bang.

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We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve helped nearly 2,000 clients grow their businesses, online and offline. However, we realized that we couldn’t help everyone. and the truth is not everyone is our match made in heaven. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.


You Take Care of Your Patients

We’ll Take Care of Your Marketing

You are an accomplished surgeon and know how to take care of your patients best. The same is true with us. We are experts at marketing practices like yours and knowing our business better than anybody.

 

Why would you ever want to waste time and effort trying to take care of our side of the deal instead of letting us do it for you?

 

We’ve seen more than a few cosmetic surgeons fall into the trap of thinking they can handle everything themselves. Most lose their cool once Google starts draining their marketing budgets with little or no change for their services’ demand.

 

Like it or not, you need to think of lead generation and conversion optimization as the fuel of your practices’ revenue machine. You could be the most skilled surgeon in your city, and still never see your work’s worth if no one knows it.

To generate a consistent stream of potential patients walking through your doors and giving you the chance to convert them, you need reliable strategies that target the type of clients you look for.

 

Step 0 usually revolves around cultivating awareness around your procedures, facilities, and expertise. Branding your service to a scope that just can’t be ignored. Tech might be transforming the doctor-patient dynamic, but with the right know-how by your side, you can take advantage of the systems and tools of this new paradigm.

 

And all done in an ethical and HIPAA, GDPR, and ADA-compliant fashion!

The problem is that you don’t accomplish these things with lazily designed websites, a poor online reputation, and inexistent review strategies! When it comes to cosmetic and plastic surgeons’ marketing, an online presence is where it’s all at now.

 

Your website, social media, reviews in key sites… they can deliver the leads you need. But all of it has to be polished and optimized with SEO, CTAs, and value propositions that draw those customers to you, and nobody else.

 

Plastic surgery SEO companies like ours make sure all those factors – and many others – are taken care of; placing practices like yours on the top spots for your niche. And, honestly? You’d never be able to beat them – or us, for that matter – on your own.

 

For a plastic surgery SEO company like ours competing against a solo surgeon or an unbacked healthcare institution like that feels like a kitty fight, even though the ones on the other end feel it like a shark attack.

 

The sooner you realize that you need a powerful partner backing you up on this fight, the easier it’ll be to claim what’s yours.

 

We are currently driving over 30,000 calls / quality leads /walk-in’s on average per month into the aesthetic surgery marketplace, and will certainly continue to do so again with the right partners in your area.

 

Are you that partner?

What are the Challenges?

The traditional ways to attract new patients are long gone, and for good reasons too!

 

The customers’ journey has seen itself transformed drastically over the past decade. Whether you like it or not, patients are now on the driver’s seat. While they used to come to you for guidance on what could be done, they now come to you to see if you got what it takes to give them what they want.

 

By and large, your audience is now composed of informed prospects. Aware of their wants and needs and steering the course of their treatments. And with so many alternatives for them to choose from out there, it shouldn’t come as a surprise that the landscape for the plastic surgeons’ marketing has evolved to adapt to this new status quo.

 

Moreover, patients now are comparison-shopping and taking their sweet time to evaluate their available choices for treatment, which introduces another layer of complexity that your marketing strategy needs to deal with: Sameness.

 

In an arena where people look for “the best” and will settle for nothing less, adopting the “me too” approach of emulating what the competition’s doing is nothing but an excellent way to throw your money into the dumpster.

An effective plastic surgeons’ marketing strategy nowadays has to focus on branding; creating awareness about procedures, facilities, and unique value propositions to attract new patients. 

 

Using your online presence to set yourself apart from the generic crowd.

Failing to do so is precisely the number one reason why so many of your peers – and probably yourself too – are fading into obscurity! Overshadowed by those competitors smart and resourceful enough to take the advantages that online platforms put at their fingertips.

 

Now, you might be thinking that finding workarounds to overcome these obstacles would be a lot to take care of all by yourself, and you’d be right. However, it’s nothing that a high-end plastic surgery SEO company like ours can’t take care of without breaking a sweat.

 

The thing is, though, that we don’t waste our time with practices or professionals who can´t rise to meet the challenges of their own industry. Who aren’t prepared to handle the increased demand we will send their way. Who don’t know how to provide effective patient follow-through and CRM. And who don’t even realize when they are being their own biggest obstacle.

 

There are many professionals out there already making the – costly – mistake of thinking of marketing as an “expense.” Don’t be like them. Nowadays, plastic surgeons marketing strategies are nothing short of the engine that drives your practice forward – and should be measured in ROI-terms, respectively.

 

If you can’t even get to that realization on your own, you might as well stop reading. We are definitively not the right fit for you. Nor you for us.

 

Our outfit is equipped to deliver a consistent stream of quality leads to your practice; it’s what we do. However, if what you are looking for is someone to hold your hand and walk you through everything they plan on doing just to make you feel safe, you might as well keep looking. That’s not us. We rather focus on delivering cold, hard results instead.

 

In a nutshell, this is the outlook of the current cosmetic surgery industry, and those are the challenges.

 

So, what makes you different from the many others we pass on?

 

Just like you probably found us by searching for a local SEO company near you – or some of the many other high-performing keywords we dominate – your potential patients, searching for the medical services you can provide should be finding you within seconds. The question is, then, why should they pick YOU?

 

Who are you?

Benefit from a Website

That Actually Converts Visitors into Leads

Your website is now much more than just a brochure. It’s a 24/7 concierge, advisor, and virtual sales rep. It effectively manages your brand, and it is often the first point of contact that potential clients will have with your business. It is a tool that should be optimized for top performance.

 

The main idea here is that whenever a potential client searches for anything related to your procedures on Google, they’ll see your website among the first three organic options or the map pack – providing a steady stream of high-quality leads reaching out to your offices each month.

 

That just doesn’t happen by accident.

 

Google only chooses websites that consistently provide solutions for its users, abide by their rules, keep their visitors interested, and are responsive on all platforms. And that’s just to name a few of the factors they take into account when ranking a site.

 

What this all means is that your plastic surgeons’ marketing strategy should be focusing on organic traffic and SEO, NOW! That includes having a properly structured and fast-loading website, schema, and an effective plastic surgeons’ SEO approach. That is, if you want to rank high in users’ searches.

 

And all of that calls for specialists with very specific skills and know-how, which don’t come cheap in our house. So, don’t be cheap. If you insist on being so, we invite you to carry on to the next company you found when you searched for a plastic surgery marketing company.

 

When your website is designed with the best user experience in mind, when its content speaks louder than that of your competitors, when your brand is exposed to the public in a way that converts effortlessly, when your business delivers a high-quality service, and you have no financial problems clouding your head every day, you are painting the picture of a badass brand rather than a tiny solo practitioner struggling to stay afloat. The picture of someone we can partner with.

 

We cover ALL YOUR MARKETING NEEDS: from running multiple plastic surgeons marketing campaigns, getting you ranked in organic SEO / Maps, to branding and exposure in all media outlets we deem relevant. With us, you get a fully-customized, all-hands-on-deck support and coverage package for your practice and its staff.

 

Understand something: all this here, what we are talking about? It’s all REAL. We do it on a daily basis!

 

The fact is that we want to keep our growth ticking up, and part of that is bringing our partners along for the ride. So, when something is working, and we know it is, we replicate it. You, lucky one, are entering a path into something much bigger than JUST you and your practice. Basically, you are getting a triple-platinum VIP ride on the express train to success in the aesthetic surgery industry by gaining access to our knowledge, resources, contacts, and ability to do what others find impossible. So, when it’s time to share, just remember who got you – and keeps you – there.

 

In this niche, the most powerful results come from organic SEO & Maps. They rule with an iron fist and always win the plastic surgeons’ marketing race, hands down. They guarantee you’ll reach more prospects, and get a jam-packed schedule, providing long-term stability for practices, especially local. You probably found us when looking for help with plastic surgeons marketing, plastic surgeon SEO, or plastic surgeons’ marketing strategy. Either way, here you are. And we can do the same for you.

 

Long story short, we can rank anything we want in top organic positions, and we convert more visitors into qualified leads than anyone. That’s what we bring to the table, and all it takes for us is to want to do it.

 

And that’s what you pay us for, of course.

Leverage Local SEO To Bring Clients to You

Driving a generic SEO campaign is a great way to waste time and resources. It’s useless, period. But a customized plastic surgeons SEO campaign is a whole other story.

 

We take the local approach, give it some of the OTT love, and power up any plastic surgery practice to a top spot on Google’s Map Pack. Being on maps is so effective that some businesses see a drastic increase in traffic in a matter of hours after being featured on it! Psst…! we can literally PUT you there.

 

The best part? Having your practice properly featured on the map pack is only 1 of 3 key ways to put you among the first options that your potential patients – those looking for plastic surgery services – will see. It is just like it sounds, 1 of 3. It means each vertical brings between 30% to 40% of the overall traffic in Google.

 

We can rank maps like no other; we can make the impossible, POSSIBLE… Google maps marketing is one of the strongest, most reliable ways to generate revenue almost instantly for your business.

 

But make no mistake, dominating an area is just the start. The plastic surgery niche provides ample opportunity for expansion, and local leads are just the tip of the iceberg of your business strategy. Understand this: those who never expand inevitably perish, overshadowed by their competitors.

What’s the Best Part of The Plastic Surgeons Marketing Game?

Let’s be frank here for a sec. We’ve worked with a number of successful healthcare institutions and solo practices in the business for a while now, and it’s not an overstatement when we say we know the plastic surgery SEO game inside out.

 

Our extensive experience gives us a keen understanding of the things you have working for you, and more importantly, what’s keeping you from getting where you want to be.

 

1.7 Million cosmetic surgical procedures take place every year in the U.S. That’s 16.5 Billion dollars spent on first-time aesthetic procedures alone. On top of that, you have 200+ thousand monthly Google searches taking place directly related to the plastic surgery niche.

 

These are more than empty “wow” numbers! They are signals of how massive of an industry you operate in — One chock-full of clients looking for skilled professionals that can deliver on their expectations.

 

Moreover, you have a business that caters to a wildly varied prospective patient pool! With services that have something for men and women of virtually all ages. Talk about massive scope for expansion.

 

And to top it all off, you have that the aesthetic surgery industry has some of the highest conversion rates for existing customers there is! Meaning that it only takes the very basics of an effective patient-retention strategy, and you’ll give your practice the numbers to support itself – and thrive – for years to come.

Advantages of Having Over the Top SEO On Your Corner

 

You can have the most impressive office space, packed with awe inspiring titles on the wall, and filled with highly experienced staff. If your website is not convincing visitors that you offer a high-quality service, and if Google is not convinced that your site offers an excellent user experience, it is impossible to make it rank.

 

You can have the most impressive office space, packed with awe inspiring titles on the wall, and filled with highly experienced staff. If your website is not convincing visitors that you offer a high-quality service, and if Google is not convinced that your site offers an excellent user experience, it is impossible to make it rank.

 

And SEO is not like you just write a couple of descriptions and make your website pretty. There are over 200 factors that need to be taken care of before a website even takes off. Every time we check a new website, there is a ton of work to be done on the backend side of things before we even start with the design part.

 

These are the things we need to know:

 

Then we analyze other factors:

 

Just fixing all that requires a lot of work, and we don’t deal with people who think that just because they can’t “see” changes in their websites, they will go after the next shiny object. We can’t allow you to give away our work after we’ve done all the heavy lifting. If that is your plan, go right ahead and find another sucker.

F.A.Q.

These are some common questions that most professionals ask when looking for plastic surgeons’ marketing services to help their practice grow. We always give brutally honest answers, though. If you are not ready to hear them, then you shouldn’t be here.

 

How can I promote my plastic surgery?

In principle, just like in most other niches: by promoting your brand and services while making sure more people find you first and choose you above others.

 

In practice, it requires a comprehensive understanding of the healthcare industry and the mindset and expectations surrounding it. As what you don’t do in this niche is often as important as the strategies that you do put in place.

 

That’s on our end. On your side of the table, all the focus should be on the patient experience, and providing the best possible service you can deliver.

 

Can you advertise Plastic Surgery on Facebook?

Yes! As a matter of fact, a highly targeted Facebook ad campaign with tailored content can serve as an amazing pipeline to drive more awareness and leads to your practice.

 

How do I carry out my plastic surgeons’ marketing strategy?

With an SEO-mindful website that allows it to rank at the top of search result pages. It can take longer to generate results that way, but it provides an ROI second to none. Don’t expect to rank with a website that was recently managed by amateurs, though. It takes time to pick up their mess and get things back on track.

 

What kind of problems can marketing help me solve?

Quite a few, actually. The main focus will always be to grow your practice, attracting more patients, and developing a well-rounded plan to support the influx. Through effective and ethical marketing, we can put your practice in a zone of profitable growth.

 

What would be a sound plastic surgeon marketing budget?

First, burning money faster won’t make a difference without a plan. After we check your answers on our questionnaire and have an honest one-on-one talk, we can tell you how much you need to spend and HOW. However, expect it to be NO LESS than 20% of your monthly revenue.

 

Have You Done Work for This Niche?

As we mentioned before, we are very experienced in the realm of plastic surgeons’ marketing. Right now, several of our partners either own or belong to recognized practices across the country, and they have consistently increased their scope and revenue year-over-year since they are with us.

 

What if I want to invest in traditional marketing?

That’s your call. We don’t advice against it, but when compared to SEO and digital marketing, traditional channels have little to offer.

 

Will I Own My Website?

Yes. However, as long as you work with us, you are not allowed to modify it in any way, shape, or form. We do this to protect our efforts. We don’t tell you how to do your job; nobody tells us how to do ours. Any attempt to break this simple rule and we walk.

 

Should We Work with You?

Due to the nature of our business, we recently had to close our doors to new clients to only let potential partners in. Why? Because we are not an ordinary plastic surgery SEO company. We perform a full SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), and those interested in becoming our partners must complete a thorough and very detailed plastic surgery practice questionnaire. You must answer ALL of these questions so we can properly assess your REAL situation (not what you think your situation is) and decide if we are a good fit or not.

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