Have you ever gone with the term PPC marketing? And so, if it might interest you to learn more. The various uses of PPC to market your business But you are stuck in between the process cause you are not aware of proper functionality and the process of PPC.
Here, we will be going to tell you a brief description of PPC which will bring out the best result in your business.
What is Pay-Per-Click (PPC)?
PPC can also be referred to as Pay-Per-Click, which is the virtual advertising model. On this platform, an advertiser needs to pay every time when the ad is clicked. Ideally, you are paying for intended visits to your website ( or landing page or app). Once PPC begins working correctly, the charge becomes trivial and the reason why the click is worth more than what you are paying for it. For instance, if you are paying $3 for a click, the click results in a $300 sale. Now in that case you have made a big benefit.
Interestingly, PPC ads come in various shapes and sizes which can be made under different images, text, videos, or maybe with all these combinations.
A search engine is another channel for promoting your product and services also called a paid search or search engine marketing. This is one of the most recognized forms of PPC. It enables advertisers to bid for advertising placement in search engine-sponsored links once anyone performs a search related to their business offering. For instance – Suppose, we bid on the keyword ‘google ads audit’ and then an ad for our free Google Ads Performance Grader might appear on the SERP for that or a relevant search.
What Is the Method of Running PPC Advertising?
PPC ads seem different on each platform, however, usually, the method is as mentioned below –
- Select your ad type which relies upon your product or service.
- Refine your setting and targeting ( audiences, locations, devices, schedule, and so on)
- Offer your budget and bidding tactics.
- Insert your destination URL (landing page)
- Create your ad.
As soon as this ad goes live, then the questions like where and when your ad will appear, and how much do you have to pay for a click? This all will be determined algorithmically relying upon your budget bid, campaign settings, along with the quality and relevance of your ad.
However, the various platforms that offer PPC advertising actually want to keep their users benefited, they reward advertisers who make a trustworthy pay-per-click campaign that is relevant with higher ad positioning and with less charge.
Therefore, if you wish to upgrade your profits from PPC, then you likely need to understand that procedure in the right way.
What Do You Understand About Google Ads?
Google Ads is one of the most single yet famous PPC advertising systems in the world. Basically, this Google Ads platform allows businesses to craft ads that display on Google’s search engine and other Google properties.
Each time when a search is being exercised, Google finds out the bridge of an advertisement and selects a set of winners to showcase on that search engine output page.
Those ‘winners were selected on the basis of combinations of facts that involved the quality and relevance of their ad campaigns and their keywords, along with the length of their keywords bids.
How Does PPC Process in Google Ads?
Since advertisers go for creating an advertisement they prefer a set of keywords where they focus on that ad and set a bid on every keyword. Therefore, in case you are bidding on the keyword ‘pet adoption’ then you are indicating to Google that you want your advertisement to appear for searches that relate or match to pet adoption.
Google utilizes various formulas and an auction-style method to finalize which advertisement gets to display for any search. If your ad is included in the auction then firstly it will offer you a quality Score from one to 10 that depends on the relevance of the ads to the keyword, your expected click-through rate along with the landing page quality.
Later, it will multiply your Quality Score by your highest bid ( the maximum you want to pay for a click on that advertisement) to recognize your Ad Rank. Now, the ads with the maximum Ad Rank scores are the ones that display.
While this system enables winning advertisers to reach ideal customers at a price that fits into their budget. It’s a crucial type of auction.
How Can You Do PPC with Google Ads?
Regulating PPC marketing via Google ads is certainly important, and the reason why it is the most famous search engine. Google gets a huge quantity of traffic and so mostly it delivers the impressions and clicks to your advertisements. How many times your PPC advertisement appears relies on which keywords and match types you choose. However, there are a lot of factors that finalize how successful your PPC advertising will be.
Well, you can receive a lot by exercising the mentioned –
1. Target on landing page quality
Make optimized landing pages with persuasive, relevant content and a straightforward call to action tailored to certain search queries.
2. Acquire attention
Attractive advertisement copy is huge, and in case you are showing display or social ads, therefore is eye-catching and creative.
3. Bid on relevant keywords
Building useful PPC keyword lists, tight keyword groups, and proper ad text.
4. Upgrade your Quality Score
The Quality Score is Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with a better Quality Score get more ad clicks at a lower cost.
How Can You Do Impactful PPC Keyword Research?
Keyword research for PPC can be quite time-consuming, though it is also incredibly important. Your whole PPC campaign is made around keywords, and the most successful Google Ads advertisers constantly develop and refine their PPC keyword lists.
If you only do keyword research once, when you create your first campaign, you’re likely missing out on hundreds of thousands of useful, long-tail, low-cost, and highly relevant keywords that can drive traffic to your site.
You can check out our comprehensive guide to keyword research here, while in short, an adequate PPC keyword list should be:
- Exhaustive – Your keyword research should contain not only the most popular and frequently searched words in your niche but also long-tail keywords. These are more detailed and less general, although they add up to account for most of the search-driven traffic. In addition, they are less competitive and therefore less expensive.
- Expansive – PPC is iterative. You want to continually refine and expand your campaigns, and create an environment in which your keyword list is constantly growing and adapting
- Relevant – PPC is iterative. You want to continually refine and expand your campaigns, and create an environment in which your keyword list is constantly growing and adapting.
If you’re looking to find high-volume, industry-specific keywords to use in your PPC campaigns, be sure to check out our free keyword tool.
Maintaining Your PPC Campaigns
Soon after you create your fresh campaigns, you will be required to handle them regularly to ensure that they stay effective. In fact, regular account activity is one of the best predictors of account success. You should constantly evaluate your account performance and make the following adjustments to optimize your campaigns:
1. Review costly PPC keywords
Review expensive, underperforming keywords, and turn them off if necessary.
2. Frequently include PPC keywords
Expand the reach of your PPC campaigns by adding keywords relevant to your business.
3. Refine landing pages
Modify the content and CTA of your landing pages to align with different search queries to boost conversion rates. Don’t send all your traffic to one page.
4. Include negative keywords
Add non-converting words as negative keywords to improve campaign relevance and reduce wasted spending.
5. Split ad groups
Improve click-through rate (CTR) and Quality Score by dividing your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages. More on account structure here.
Top 6 PPC Agencies Across The World
PPC is an exciting type of digital marketing because you can evaluate your investment returns quickly and directly.
But whether you are an excellent PPC manager looking to outsource or have no experience running pay-per-click campaigns, choosing the right PPC agency is not always straightforward.
Here is the list of the top 5 PPC organizations globally –
1. OTT – Top-Rated PPC & Digital Marketing Agency
If you have such a strong PPC campaign then you can go above excellent advertising copy, design, and targeting. Where you deliver your targeted traffic matters.
This is why it is important to have well-structured landing pages optimized to convert visitors into leads or even customers. At OTT, they are aware of the importance of conversion-focused landing pages.
The firm’s in-house team of developers, conversion designers, and top marketers gives them the authenticity to design excellent customer experiences from scratch to the end.
Therefore, if you are in search of less to assist in optimizing your landing pages and a loyal PPC advertising team to target the exact people and then convert them into buyers, OTT is here for the PPC service.
2. Stryde — Best for B2C and eCommerce businesses
B2C pay-per-click campaigns are very different from B2B campaigns. Under different markets and trends, it is important to go through the specific ins and outs of your industry.
And who can do this better than an agency, particularly in eCommerce?
Stride is an eCommerce-specific digital marketing agency that works with companies small and large all over the world.
While they focus on other aspects of digital marketing such as SEO and email marketing, PPC is a huge part of what they do.
He helped swimwear brand Limerick achieve 5.2x ROI. In addition, she helped the women’s clothing company Lucy Avenue achieve a 4.3 ROI.
With repeatable and impressive results like this (and others mentioned in their extensive portfolio), you know you’re making a smart choice.
3. Neil Patel Digital — Best data-driven multi-channel PPC agency
Ads in search engine results are not the only kind of PPC advertising.
Another example involves social media, programmatic, and Amazon, each with its own set of specifications and best practices.
At Neil Patel Digital, we specialize in running multi-channel PPC campaigns using first-party data from our partners. Additionally, we take this information and utilize it to make strategic, high-profit campaigns that meet your audience where they are.
4. Loud Mouth Media — Best small agency producing big results
If you’re looking for an expert partner in search advertising or paid social, Loud Mouth Media has your back. They’re a niche agency based in the UK specializing in PPC (specifically paid search and social) campaigns for businesses of all sizes.
Loud Mouth Media is partnered with Google, Bing, and Facebook as well. So you know they’re always up-to-date with the latest trends and research across those platforms.
5. Directive Consulting — Best for B2B, SaaS, and enterprise businesses
If you are a B2B, SaaS, or enterprise business looking for consulting services or a dedicated PPC management partner, Directive Consulting is an excellent choice.
They specialize in helping software companies around the world run high-ROI campaigns with a dedicated team and optimize things behind the scenes.
Directive Consulting says that one of their major differences is predicting their results.
They prove this by performing several case studies outlining their results. In one example, they facilitated a 91.1% increase in lead production in the first three months on top of a 21.8% reduction in their customer’s cost-per-lead.
6. KlientBoost — Best for PPC management + landing page design
If you have such a strong PPC campaign then you can go above excellent advertising copy, design, and targeting. Where you deliver your targeted traffic matters.
This is why it is important to have well-structured landing pages optimized to convert visitors into leads or even customers. At the KilenBoost, they are aware of the importance of conversion-focused landing pages.
The firm’s in-house team of developers, conversion designers, and top marketers gives them the authenticity to design excellent customer experiences from scratch to the end.
They had come up with repeatable outcomes like :
- 315% upgrades in click-through rates for Lemon Stand
- 300 % conversion rate enhancement for Juniper Networks
- 97% lowers in cost-per-acquisition for Caresync.
Therefore, if you are in search of less to assist in optimizing your landing pages and a loyal PPC advertising team to target the exact people and then convert them into buyers, Kilen Boost is for the service.
The wrap line
Appointing the best PPC firm is a better option if you need to save time, make strategies with professionals across your organization, and enjoy small-duration outcomes (compared to something like SEO).
However, selecting a PPC agency is quite a difficult job. Therefore, ever since you look for advice or someone to take over and maintain your campaigns, you can use these tips and suggestions while making your decision.
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By SEO
- Oct 17, 2022
By SEO
