Product Launch Checklist: The Ultimate Guide For Successful Launch

Product Launch Checklist: The Ultimate Guide For Successful Launch

Through this article, you will get to see a complete product launch checklist.

In fact, one of the key factors in our launches now routinely generates 6-7 figures in revenue in this checklist.

So this checklist is for you if you’re seeking a successful strategy to introduce a new product.

Follow these simple steps for a successful product launch:

1. Establish Your Audience

Establish Your Audience

You require an audience before you launch any new products. Without an audience, your chances of success are slim unless your product “goes viral”. But when you have an audience, you have at least a few people who will be curious about your product from the start.

For instance:

 I announced the introduction of my YouTube SEO course to my email list when I first did so. Additionally, because I already had the following, we experienced a rush of sales on the first day. A customer base does not guarantee that your product will sell like hotcakes. However, you gain a TON of momentum.

Your devoted customers will not only generate a few early sales but also spread the news about your product:

Therefore, whether you increase your audience through a mailing list, Instagram followers, or YouTube subscribers

You first need to have an established audience for your new product in order for it to be successful.

2. Illustrate Your Product’s USP

It’s time to respond to the following query now:

“What distinguishes my product?”

(Pro Tip: At this stage, perhaps you’ve conducted some market research and beta testing. If not, I suggest getting as many people’s hands on your goods as you can. You may use this to improve your USP before you actually launch.

The fact that every tactic is included in a comprehensive framework that everyone can use gives it its distinctiveness. In addition, we have a tonne of testimonies and rankings as supporting evidence.

The fact that your product caters to a particular market might also be your USP.

3. Prepare your launch location.

Next, you need to decide where your launch will take place.

How would you inform folks that your new product is available now? Again, a current audience can be VERY helpful in this situation.

For instance, we have a mailing list with over 100,000 subscribers. Therefore, the response to this is always “We’re going to launch our email list” anytime we introduce something new.

However, I would concentrate my launch efforts on Instagram if I had a large following there.

Regardless of whether you have an audience, you can always use the following methods to promote your new product:

  • Contact bloggers in your industry
  • PR and media attention
  • Live streams and webinars
  • Insightful press release
  • Social media channels
  • Online forums like Reddit and Product Hunt
  • Partners and influencers

4. Build Anticipation

Most people release their product on the same day that they announce it.

And it’s a MAJOR error.

Ahead of the actual launch day, anticipation is raised for almost every successful product launch.

(Also referred to as “pre-launch”

For instance, Apple typically releases new items six to ten months before you can actually purchase them.

Additionally, teaser trailers for movies are often released long before they are scheduled to open in theatres.

In our situation, we frequently notify our members of impending new products a day or two in advance of their release. People will be prepared for the product when we debut it as a result.

5. Introduce Your Product

It’s finally time for the exciting part: introducing your new product to the world!

You may be thinking:

Why would a product launch checklist include the actual launch?

It’s actually very easy:

Your launch plan and a real launch are quite different things.

As someone who has managed dozens of launches, I can attest firsthand to the fact that practically every launch encounters problems like:

  • Technical difficulties (landing pages not loading)
  • Product problems (products not shipping on time)
  • Personnel issues (customer support reps having to field unexpected questions)
  • People at unexpected places asking questions (like Twitter)

The bad news is that.

The good news is that you can frequently avoid these issues before they arise.

6. Field Questions and Comments

Most other product launch checklists omit this step.

(That’s probably because the majority of online literature regarding launches is authored by authors who have never actually launched a product. But that’s another tale.

According to my observations, there are three types of people who watch your launch:

  • People who will buy your product without fail.
  • People who will never purchase your product.
  • People who are uncertain.

In my experience, 10% of people are devoted followers who will purchase everything you put on the market right away. Another 10% are simply uninterested in anything. And 80% of your potential clients start off as “People that aren’t sure.”

7. End Your Launch

A start and finish date are necessary for every launch campaign.

This does not imply that you have to end sales on the last day. However, you do need to decide on a deadline for the campaign in advance.

You can then change gears and concentrate on product development or begin a new launch. Additionally, as you’ll soon discover, it can inspire individuals to take action.

8. Evaluate Your Launch

You’ve just finished your launch, then.

Take a few minutes to summarise the details of your launch, whether it was a resounding triumph, a disappointing failure, or somewhere in between.

You can then set up your subsequent launch to perform even better.

You want to specifically respond to inquiries like:

  • What was people’s main worry? How do you compare against X in terms of pricing, or was it something else?
  • Were there any technical difficulties that we should avoid in the future?
  • What message in our marketing best appealed to our buyer persona, also known as our target market?
  • Which platform appeared to generate the most interest and revenue?
  • What can we do to ensure the success of our upcoming product release?

You can respond to these inquiries at any time, yes. However, I advise waiting until a day or two after your debut to do this. In this manner, your memory of everything is still recent.