At the start of the year, Brafton began a campaign focusing on organic keywords. It was a huge success. The company increased their traffic by nearly 50% and the amount of top ten keywords shot up to 130%. They started by compiling a list of keywords they desired in blogs that would bring them more traffic. After they made a series of firmly thought out choices, the process worked wonders for them and they earned the results they were aiming for.
- You need to be able to search in a way where you can weed out irrelevant results.
- Having the ability to learn how to research is a massive tool that can be so useful.
- Many people do not know the significance of having a keyword within a search query.
“With our keyword list in hand, my colleague and I manually created content briefs explaining how we would like each blog post written to maximize the likelihood of ranking for the target keyword.”