Top Real Estate Marketing Techniques: How to Attract More Clients

Top Real Estate Marketing Techniques: How to Attract More Clients

One of the fields that are equally challenging but lucrative at the same time is Real estate. The National Association of Realtors (NAR) 2020 found that 88% of buyers bought their homes recently through a broker or a real estate agent. 

Likewise, the study also researched that 73% of buyers interviewed only one agent of real estate during their home search. a number that emphasizes the significance of raising awareness and getting in front of purchasers as soon as feasible. That is why understanding real estate marketing is essential for anybody working in the industry.

I’ve prepared a list of real estate marketing techniques that top agents utilize to advertise their firms below. Whether you’re just starting out or an experienced realtor trying to attract new clients, these marketing suggestions can assist you in developing a successful marketing strategy.

Top 20 Real Estate Marketing Strategy For 2023

1. Build a website

Build Real Estate Website

Many customers use the internet to research products and services before making a purchase. Making a website for your real estate company can show potential clients what you have to offer. Add listings on your site and maintain them up to date; this will keep prospects coming back as they look for properties.

And add something unexpected to make your website stand out. Consider this mortgage calculator, a simple value addition for visitors.

2. Create a blog 

You can also establish a blog and publish SEO-friendly material. This ensures that your posts always appear in prospect search results. Google Analytics and Ahrefs are two tools that can help you uncover the search terms and keywords that your target clientele is looking for and inspire you with new topic ideas.

Make it simple for them to access your main website and include links to your profile pages on other real estate websites so they can learn more about you and your company.

Don’t forget to include eye-catching graphics in your posts. This infographic would complement any blog post or email marketing campaign.

3. Make an email marketing campaigns 

Send out a monthly newsletter with a roundup of your blog’s material, and notify contacts when new property listings become available. Add photographs of the properties that connect to the complete listing, as well as a video walkthrough or virtual staging of the home.

4. Appoint virtual staging 

How can you pique the curiosity of buyers? Using a virtual staging website, you may give them a sneak peek of what the house looks like. Internet staging saves you time and money over traditional staging. In addition, according to a 2018 research of 4,200+ properties, 85% of staged homes sold for 6-25% more than unstaged homes.

5. Try experimental marketing 

Experiential marketing engrosses prospects by “inviting them to interact with a business in a real-world context.” Organize a tour of the region you’re selling in, an event to teach area homebuyers about the home-buying process, or an open house and invite purchasers to visit the home.

6. Collaborate with nearby business 

Utilize your local connections to promote listings and invite clothes boutiques, home design showrooms, and coffee shops to join in an open house event. Set up pop-up stores in different rooms of the property to entice prospects to attend your open house.

This encourages prospective buyers to investigate each space, and you can collaborate with local businesses to identify discounts on things that can be offered to home purchasers.

7. Go with paid Instagram promotion 

Instagram is another platform for connecting with home buyers, promoting your listings, and growing your brand. And with paid promotion, your most attractive photographs can reach even more people.

Ads on Instagram allow you to choose your target demographic, budget, post type (e.g., image, video, carousel), and promotion length. You may also use certain hashtags to ensure that your posts are seen by the people you want to reach.

8. Go with drone photography 

By using drone photography take sweep shots of the exteriors of the home and landscape surroundings. In order to take the perfect shot buy a drone or use a drone service such as Sold by Air or HouseLens. 

To include the excitement factor in your listings use photos. Video can be used to augment virtual tours or walkthroughs by highlighting outdoor elements like patios and pools.

Do you lack the drone photography skills required to present your clients’ property in the best light? Drone Base, for example, has thousands of expert photographers worldwide that specialize in both residential and commercial real estate.

9. Make a Zillow profile 

With over 188 million monthly readers, Zillow allows you to get your company in front of thousands of new prospects. This Zillow guide walks you through the stages of creating your own profile. Your profile enables you to share your listings with a large audience and communicate with potential clients, enhancing your chances of finding a new buyer.

10. Ask for referrals

There 41% of the sellers go with a real estate agent which they found through a referral from family or friends. Therefore, if you’re not looking for a referral then you should be. 

Take follow-up with buyers later after some time they shifted into their new home to ask how they are enjoying their new property and also ask for a referral request in your email. 

Does the new home feel like home yet?

Hello (Buyers name)

I believe you are settled into your beautiful new home. You choose the best neighborhood to buy it, and I’m very happy to have been capable to assist you with this procedure. 

I had a great time dealing with you. I’d love to work with any friends or family members who are looking to purchase or sell in the region. Next week, I’ll be having a happy hour to chat about the current market with others.

Please forward this event link to anyone you believe might be interested: [Put a link to the event page here]


(your name)

Some realtors will offer to host a housewarming party for their new homeowners and use the guest list from the party to meet with the potential purchaser

11. Create your personal videos 

It’s no secret that video can be an extremely effective tool for realtors. And it doesn’t have to be expensive. Whether you utilize video software to record a message from your laptop pitching your services to a possible client or a well-produced movie like the one below with client testimonials, video can be a method to stand out from the crowd.

12. Co-host a webinar

Do you want to make it as simple as possible for potential buyers and sellers in your area to grasp the current market? Collaborate with a local lender, title business, or even your favorite staging agency to conduct a webinar on a topic of interest to folks considering a real estate relocation.

For example, you and a local home improvement provider may collaborate to host a webinar on the top five most important upgrades sellers can make to their homes to increase sales prices. These changes and tastes can vary by state, thus this can be significant information for merchants that they cannot discover online.

13. Collect and showcase testimonials 

Your previous delighted clients are a wonderful resource for increasing your credibility and developing trust through real estate marketing. If a deal goes smoothly, follow up with the people you assisted and request a paragraph-long blurb about how helpful you were.

If you have that content — and the permission of those clients to project it — post it on your website so prospects can get a true sense of how successfully you’ve previously treated individuals in their position.

14. Leverage authentic advertising media 

While the real estate market has not been immune to the rising tide of digital transformation, some old-school marketing tactics can still be incorporated into a successful real estate marketing strategy. Print advertisements and billboards, for example, can often provide a significant boost to real estate brokers’ marketing efforts.

15. Generate your website for mobile 

This is true for every business that maintains a website, and real estate brokers are no exception. Your web experience should be as frictionless as possible. When prospects want to learn more about your company, they shouldn’t have to struggle with a clumsy, “desktop condensed onto a phone screen” mobile site.

16. Actively utilize social media profiles 

Having an active and engaging social media presence is one of the most effective methods to position yourself as a trusted advisor to prospects, attract interest, and interact with new clients. Join local Facebook groups and respond to relevant queries that occur — and make comparable efforts on other platforms such as Twitter and LinkedIn.

You can also provide useful content to your followers. Establish yourself as an authority in your field in some way by demonstrating that you know what you’re talking about. Potential clients want to interact with estate agents that understand the practice, their niche, and their areas – use your social media presence to demonstrate that you understand all of these.

17. Balance an email newsletter

The best way to keep yourself at peak of your potential client’s mind is just by staying active and in touch with them through a newsletter. Update them about listing in their area, send them necessary content, and report on niche news of real estate. Particularly, it doesn’t have to be perplexing or extensive, what you have to do is just make them think about you by letting them know you are in touch with the latest trend across the market. 

18. Craft a stand-out business card 

Real Estate Business Card

Producing high-quality, visually appealing business cards is one of the most effective ways for real estate agents to promote their businesses and display professionalism. Business cards are inexpensive and can help you capitalize on any in-person interactions you may have with potential clients. These are essentially micro-marketing materials that operate as immediate calls to action for any prospect engagement.

19. Walkthroughs Fim video 

Contemporary customers are open to immersive experiences, especially when it comes to getting to know potential homes. Whether you’re selling or leasing a property, taking detailed video tours of it and uploading such films with your listings can add legitimacy and curiosity to your real estate marketing.

20. Expand in branded swag 

Consumers love free items, from keychains to mugs to pens to can koozies and everything in between, so if you have the opportunity to supply such swag, grab it. It’s a wonderful strategy to spread your brand and keep your services at the forefront of potential clients’ minds while attracting and retaining them.