Stop spending so much valuable time “networking” to try to find those buyer and seller leads, and establish your presence as the go-to realtor in your area. Increase your business’ reach and enjoy the advantages of having a sophisticated and entirely independent digital marketing powerhouse working 24/7 to bring in the clients you need.
The way people go about selling and purchasing real estate has changed dramatically over the past few years.
Most people now turn to the internet to address their property buying needs. In fact, over half of property buyers start their search online, and they tend to click on one of the first three entries available on their search results.
And on the sellers’ side? Things aren’t much different. Even if you get stellar referrals, the first thing people do is jump online and check you out to make up their own first impression.
What all of that means is that if you really are serious about expanding your realtor business – getting more listings AND buyers into your portfolio – you need systems in place that generate a consistent stream of leads.
Whether your focus is primarily residential leads, or are looking to expand your commercial real estate brand, it makes little difference. You need to be front-and-center when and where your potential clients search for a new property – and you need to do it right.
Just about every realtor on the planet has a website, and every single one is fighting for the same desirable keywords on Google.
If you want to join the top performers that are continuously expanding their business – instead of those struggling just to keep up – you need to be able to sell more properties, optimize your turnover costs, and become THE real estate figure in your market.
And that’s where we come in.
We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve designed apps that both boost brand awareness and drives productivity off the charts. However, we realized that we couldn’t help everyone. and the truth is not everyone is our match made in heaven. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.
Doing effective marketing as a realtor is considerably more challenging than doing so for similar professions or other industries.
In most locations, the real estate marketing game is usually dominated by huge, nation-wide companies like Realtor.com, Trulia, Zillow, and Homes.com. And even if you get those out of the equation, you still have to overcome already established brokers with highly authoritative websites… The point being that the realtor marketing arena is extremely competitive.
And BTW, on the client side of it? Things aren’t any easier.
Realtors have to deal with different sets of circumstances when it comes to dealing with potential clients, who go through an entirely unique buyer’s journey. Consistently attracting in-market home buyers and qualified sellers require subtly different marketing approaches – the type that calls for an insider’s understanding of the real estate game.
As a realtor, you have to establish and promote yourself as the real estate authority in your area. You need to get the word out on your listings portfolio – What good is having gorgeous listings if nobody can find them? And you need to build a name in the local communities where you are most active.
Oh, and you need to accomplish all that while navigating a saturated market and dealing with the whims of Google’s algorithm to land a top spot on search results above your competitors.
Lastly, you have the issue of maneuvering the industry’s advertising regulations. You need effective strategies that comply and adapt to the ins and outs of these arrangements, like navigating through housing discrimination regulations and complying with NAR internet advertising policies.
And make it so that, when it’s all said and done, most potential clients in your area find and choose you above everyone else. Account for all of that, and you don’t need to be a genius to understand the value and potential of having effective realtor marketing firms like ours by your side.
The thing is, though, that we don’t waste our time with real estate players who can’t rise to meet the challenges of their own industry. Who can’t handle a sudden influx of clients looking for their services. Who can’t deliver efficient follow-through and CRM. Who can’t leverage the analytics we’ll provide them with to tailor their services and attract those ideal potential clients.
Who, still today, make the – costly – mistake of thinking of realtor marketing as an “expense,” rather than an investment that provides the lifeblood for their business.
If that sounds like you, just stop reading. We are definitely not a good fit for you, nor you for us.
Our outfit is equipped to deliver a consistent stream of quality leads to your business; it’s what we do. However, if what you are looking for is someone that holds your hand and walks you through everything they plan on doing just to make you feel safe, you might as well keep looking. That’s not us. We rather focus on delivering cold, hard results instead.
That’s the outlook of the realtor marketing landscape, and those are the challenges.
So, what makes you different from the many others we pass on?
Just like you probably found us by searching for a local SEO company near you – or some of the many other high-performing keywords we dominate – potential clients searching for the services you provide should be finding you within seconds. The question, then, is why should they pick YOU? Who are you?
You Bring the Skills; We’ll Bring Your Clients
You are an accomplished realtor who knows the ins-and-outs of your profession. Same with us. We are experts at marketing services like yours and know our business better than anybody else.
You have enough on your plate tending to your client’s needs and running things, so why on earth would you want to add promoting and marketing your services to that as well? More importantly, what makes you think you’d even be any good at it?
More buyers are using the internet to buy and sell their properties than ever. They want to connect with someone who can provide guidance, or lead the whole process all the way through – And we make sure you are there when they come knocking. In front of the right audience, with the right message, at the right time.
We’ve been partnering with realtors for years now, and we’ve built a wealth of experience about the industry that lets us understand its audiences and what they are looking for. We know the factors that influence a client’s purchase and selling decisions and how to connect with them to motivate action.
In short, we know the industry inside out and understand your client’s behavior, so we know how to get results. Most importantly, we have the analytics that can help you shape strategies to reach and engage the right type of prospect in a fraction of the time.
The basis of any successful realtor marketing push lies in putting your brand out there, and establishing it as the name everyone wants to be associated with – And that’s exactly what we make happen.
The problem is that you don’t accomplish those things with awfully designed websites, poor online reputation, and inexistent review strategies! In terms of realtor marketing, an online presence is where it’s all at.
Your website, social media, reviews in key sites… that’s where you get the leads you want from. And all of it has to be polished and optimized with SEO, CTAs, and value propositions that draw those customers to you, and nobody else.
Firms like ours make sure all those factors – and many others – are taken care of, placing businesses like yours on the top spots for your niche, leaving your competition behind. And, honestly? You’ll never be able to beat them – or us, for that matter – on your own. For a realtor marketing company like ours, dealing with a solo practitioner feels like a kitty fight, even though the ones on the other end feel it like a shark attack.
The sooner you realize that you need a powerful partner backing you up on this fight, the easier it’ll be to claim what’s yours.
We are currently driving over 30,000 calls / quality leads /walk-in’s on average per month into the real estate services market, and will certainly continue to do so again with the right partners in your area.
Are you that partner?
Your website nowadays is much more than just a brochure. It’s a 24/7 concierge, advisor, and virtual sales rep. It is effectively your brand, and often the first point of contact that potential clients will have with your company.
It is a tool that should be optimized for top performance, particularly in the real estate business.
As a realtor, you need a website engineered to generate leads and conversions. Looks alone just won’t cut it. Your site has to be designed with your customers’ goals in mind. In fact, every moment that goes by without you having an optimized site, means you are leaking potential leads to your competitors.
The main idea here is that whenever a potential client searches for anything related to your services on Google, your website appears among the first three organic positions or in the map pack — providing a steady stream of high-quality leads contacting you each month.
That just doesn’t happen by accident.
Google only prioritizes websites that consistently deliver the solutions its users are looking for, that abide by their rules, keep visitors interested, and are responsive on all platforms. And that’s just some of the many factors search engines account for when ranking your site.
What does that mean? That your realtor marketing strategies should revolve around organic traffic through SEO, and NOW! That includes having a properly structured and fast-loading website, schema, and an effective realtor SEO approach. That is, if you want to rank high in users’ searches.
All those elements call for specialists with very specific skillsets and know-how, which don’t come cheap in our house. So, don’t be cheap. If you insist on being so, we invite you to carry on to the next service you found when you searched for a realtor marketing company.
When your website is designed with the best user experience in mind, when its content speaks louder than that of your competitors, when your brand is exposed to the public in a way that converts effortlessly, when your business delivers a high-quality service, and you have no financial problems clouding your head every day, you are painting the picture of a badass realtor rather than a tiny company struggling to stay afloat. The picture of someone we can partner with.
We cover ALL YOUR MARKETING NEEDS: from running multiple realtor marketing campaigns, getting you ranked in organic SEO / Maps, to branding and exposure in all media outlets we deem relevant. With us, you get fully customized, all-hands-on-deck support and coverage package for your business and staff.
Understand something: all this here, what we are talking about? It’s all REAL. We do it on a daily basis!
The fact is that we want to keep our growth ticking up, and part of that is bringing our partners along for the ride. So, when something is working, and we know it is, we replicate it. You, lucky one, are entering a path into something much bigger than just you and your company. Basically, you are getting a triple-platinum VIP ride on the express train to success in the real estate industry by gaining access to our knowledge, resources, contacts, and ability to do what others find impossible. So, when it’s time to share, just remember who got you – and keeps you – there.
In this niche, the most powerful results come from organic SEO & Maps. They rule with an iron fist and always win the realtor marketing race, hands down. They guarantee you’ll reach more prospects, and see those client numbers going up, providing long-term stability for businesses, especially local. In fact, you probably found us by searching for help with realtor marketing, realtor SEO, or your realtor marketing strategy. Either way, here you are.
Long story short, we can rank anything we want in top organic positions, and we convert more visitors to qualified leads than anyone. That’s what we bring to the table, and all it takes for us is to want to do it.
And that’s what you pay us for, of course.
A generic SEO campaign is a great way to waste time and resources. It’s useless, period. But a customized realtor SEO campaign is a whole other story.
We take the local approach, give it some of the OTT love, and power up any realtor company to a top spot on Google’s Map Pack. Being on maps is so effective that some businesses see a drastic increase in traffic in a matter of hours after being featured on it! Psst…! we can literally PUT you there.
The best part? Having your business properly featured on the map pack is only 1 of 3 key ways to put you among the first options that your potential customers – those looking for the best realtors in the area – will see. It is just like it sounds, 1 of 3. It means each vertical brings between 30% to 40% of the overall traffic in Google.
We can rank maps like no other; we can make the impossible, POSSIBLE… Google maps marketing is one of the strongest, most reliable ways to generate revenue almost instantly for your business.
But make no mistake, dominating an area is just the start. The real estate industry provides ample opportunity for expansion, and local leads are just the tip of the iceberg in this business. Understand this: those who never expand inevitably perish eclipsed by their competitors.
To begin with, the real estate industry is booming. About 44% of homebuyers purchase a home they found on the web, but what’s crazy is that 52% of home seekers say finding the right property is the hardest part – Something you can make easier for them once we position your business in front of them.
Another boon realtor marketing is enjoying as of late is Local SEO.
Since most home buyers have a solid idea of the locations they want to live in, most realtor-related searches have a local component. Which means that dominating the Local SEO side of things in your areas of operation can have a massive impact on your bottom line. Once you have the systems in place, the results are often swift to follow.
You can have the most impressive office space, jam-packed with striking closed-deals pictures, and filled with a highly experienced staff. But if your website is not convincing visitors that you offer a high-quality service, and if Google is not convinced that your site offers an excellent user experience, it is impossible to make it rank.
And SEO is not like you just write a couple of descriptions and make your website pretty. There are over 200 factors that need to be taken care of before a website even takes off. The worst part is that every time we check a new website, there is a ton of work to be done on the backend side of things before we even start with the design part.
These are the things we need to know:
Then we analyze other factors:
Just fixing all that requires a lot of work, and we don’t deal with people who think that just because they can’t “see” changes in their websites, they will go after the next shiny object. We can’t allow you to give away our work after we’ve done all the heavy lifting. If that is your plan, go right ahead and find another sucker.
These are some common questions most professionals have when looking for realtor marketing services that can help their business grow. We always give brutally honest answers, though. If you are not ready to hear them, then you should not be here.
How do I market myself as a realtor?
In principle, just like in most other niches: by promoting your brand and services while making sure more people find and choose your business over the competition.
In practice, it requires a comprehensive understanding of the industry and the mindset and expectations surrounding it. As what you don’t do in this industry is often as important as the strategies that you do have to put in place.
That’s on our end. On your side of the table, all the focus should be on the customer experience and providing the best possible service you can deliver.
How do you attract high end real estate clients? / How do you attract real estate buyers?
With an SEO-mindful website and a content marketing strategy that allows you to rank on top of search results. It can take longer to generate results that way, but it provides an ROI second to none. Don’t expect to rank with a website that was recently managed by amateurs, though. It takes time to pick up their mess and get it back on track.
Can a realtor advertise other realtors’ listings?
The short answer is no, and doing so could even pre
sent an ethics code violation and jeopardize your real estate license. You can’t advertise properties you do not represent with a written listing agreement.
Moreover, questions like these are a perfect example of why a thorough understanding of the industry and its regulations is so vital in this niche. Put simply; amateurs can get you in trouble if they don’t know the minutia of advertising in this industry.
What kind of problems can marketing help me solve?
Quite a few, actually. The main focus will always be to grow your business, attracting more clients, and developing a well-rounded plan to support the influx. Through effective and ethical marketing, we can put you in a zone of profitable growth.
What would be a sound realtor marketing budget?
First, burning money faster won’t make a difference without a plan. After we check your answers in our questionnaire and have an honest one-on-one talk, we can tell you how much you need to spend and HOW. However, expect it to be NO LESS than 20% of your monthly revenue.
Have you done work for this niche?
As we mentioned previously, we are highly experienced when it comes to realtor marketing. Right now, several of our partners own or belong to recognized real estate firms, and they have consistently increased their scope and revenue year-over-year since they are with us.
What if I want to invest in traditional marketing?
That’s your call. We don’t advise against it, but when compared to SEO and digital marketing, traditional channels have little to offer.
Will I own my website?
Yes. However, as long as you work with us, you are not allowed to modify it in any way, shape, or form. We do this to protect our efforts. We don’t tell you how to do your job; nobody tells us how to do ours. Any attempt to break this simple rule and we walk.
Should We Work with You?
Due to the nature of our business, we recently had to close our doors to new clients to only let potential partners in. Why? Because we are not an ordinary SEO company. We perform a full SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), and those interested in becoming our partners must complete a thorough and very detailed realtor company questionnaire. You must answer ALL of these questions so we can properly assess your REAL situation (not what you think your situation is) and decide if we are a good fit or not.
Who knows? OTT might be the best thing that ever happened to you.