Stop thinking that you need a “storm market” to get results, and stop wasting time with door-to-door, word of mouth, HomeAdvisor, or useless shared leads. Focus on applying your craft and providing an excellent service. We’ll handle the rest.
The fact is that door-knocking and referrals just won’t do anymore. Depending on outdated promotion channels might bring you enough clients to keep the lights on – if even that – but never enough to thrive and expand your business.
The market’s really heavy right now, and the faster you catch up to the new way of doing things, the faster you’ll start seeing the difference. This is how a few big contractors take the lion’s share and grow, while the rest are left fighting for scraps.
If you want to consistently start bringing in commercial and residential leads looking for roof replacement or repair services, you need to bring your business to the modern age. Because you can bet that if you don’t, your competitors will.
Here at OTT, we know the roofing industry inside out. When most contractors and companies in your niche start thinking about roofing marketing, they immediately assume competitors are their number one issue. In practice, though, getting out of their comfort zone and adapting to new techniques tends to be a much common problem to overcome.
Today’s customers are different. They want to Google you, look at reviews, check case studies, and get to know who you are and how you work. And all of that even before they pick up the phone and give you a call.
Both commercial and residential prospects now look for your services almost exclusively online. Even when someone recommends you, the first thing they’ll do is check your website and reviews to see if you are worth their time.
Yes, the roofing industry is packed with service providers, and the competition is fierce. But none of that matter if you are the first service potential customers are finding, and what they find convince them to stop looking. It really is as simple as that.
The thing is we don’t do business with companies that can’t even respond to the challenges of their niche. We want providers that can get the leads in, close them, and be in the properties within 48 hours doing inspections, getting those claims ready to file with insurance companies, generating the estimates using beacon 3D and other top-of-the-line applications… Those are the type of businesses we want to partner with.
Our outfit is equipped to deliver a consistent stream of quality leads to your business; it’s what we do. However, if what you are looking for is someone that holds your hand and walks you through everything they plan on doing just to make you feel safe, you might as well keep looking. That’s not us. We rather focus on delivering cold, hard results instead.
The good news is that you won’t have a hard time finding companies like those. They are a dime a dozen. Usually boasting about “working exclusively with roofing companies” as if that was a perk!
To that, we can only laugh at. It’s the equivalent of saying that the massive array of services and huge amounts of experience we have at our disposal – not to mention the vast network of contacts we’ve built across your niche and others – can’t benefit your roofing business. Please.
We know first-hand the realities of the day-to-day operations of the roofing industry. We have seen lifelong professionals who treat their services and craft as an art, provide an insane price/value proposition, and still struggle with the bottom line. All because they failed to keep up with the times.
That’s the outlook of the roofing service industry, and those are the challenges.
What makes you different?
Just like you probably found us by searching for a local SEO company near you – or some of the many other high-performing keywords we dominate – your potential customers, who are searching for commercial or residential roofing services should be finding you within seconds. The question, then, is why they should pick YOU? Who are you?
You are the expert roofer and know how to take care of your business best. Same with us. We are experts at marketing services like yours and know our business better than anybody. Why would you ever want to waste time and effort trying to take care of our side of the deal instead of partnering with experts to do it for you?
We’ve seen more than a few roofing companies fall into the trap of thinking they can handle everything themselves. Most lose their cool once Google starts draining their marketing budgets with little or no change in their services’ demand.
Growth can be painfully slow in this niche if you don’t have a customized strategy tailored to your business. It’s the reason why so many of your peers settle just with repairs when they could – and should – be also swimming in high-quality replacement leads. However, for that to happen, your business, your brand, has to be placed front-and-center as THE roofing solution. The one that everyone in your area takes as the “go-to.”
The problem is that you don’t do that with horribly designed websites, poor ORM, and inexistent review strategies! In terms of roofing marketing, online presence is where it’s all at now. Your website, social media, reviews in key sites… that’s where you get the leads you need. And all of it has to be polished and optimized with SEO, CTAs, and value propositions that draw those customers to you, and nobody else.
Firms like ours make sure all those things – and many others – are taken care of; placing services like yours on the top spots for your niche. And, honestly? You’ll never be able to beat them – or us, for that matter – on your own. For a company like ours dealing with a lone company like that feels like a kitty fight, even though the business on the other end feels it like a shark attack.
The sooner you realize that you need a powerful partner backing you up on this fight, the easier it’ll be to claim what’s yours.
We are currently driving over 30,000 calls / quality leads /walk-in’s on average per month into the roofing services market, and will certainly continue to do so again with the right partners in your area. Are you that partner?
The main idea here is that whenever a potential client searches for anything related to your roofing services on Google, your website appears among the first three organic positions or in the map pack. Providing a steady stream of commercial and residential leads contacting your business each month.
That just doesn’t happen by accident.
Google only prioritizes websites that consistently deliver the solutions its users are looking for, that abide by their rules, keep visitors interested, and are responsive on all platforms. And that’s just some of the many factors search engines account for when ranking your site.
What does that all means? That your roofing marketing strategy should revolve around organic traffic through SEO, and NOW! That includes having a properly structured and fast-loading website, schema, and an effective roofing SEO approach. That is, if you want to rank high in users’ searches.
All those elements call for specialists with very specific skillsets and know-how, which don’t come cheap in our house. So, don’t be cheap. If you insist on being so, we invite you to carry on to the next service you found when you searched for a roofing marketing company.
When your website is designed with the best user experience in mind, when its content speaks louder than that of your competitors, when your brand is exposed to the public in a way that converts effortlessly, when your roofing services delivers fast and high-quality solutions, and you have no financial problems clouding your head every day, you are painting the picture of a badass brand rather than a tiny roofing service struggling to stay afloat. The picture of someone we can partner with.
We cover ALL YOUR MARKETING NEEDS: from running multiple roofing marketing campaigns, getting you ranked in organic SEO / Maps, to branding and exposure in all media outlets we find relevant. With us, you get fully customized, all-hands-on-deck support and coverage package for your roofing company and its employees.
Understand this: all this here, what we are talking about? It’s all REAL. We do it on a daily basis!
The fact is that we want to keep our growth going upwards, and part of that is bringing our partners along for the ride. So, when something is working, and we know it is, we replicate it. You, lucky one, are entering a path into something much bigger than JUST you and your business. Basically, you are getting a triple-platinum VIP ride on the express train to success in the roofing industry by gaining access to our knowledge, resources, and ability to do what others find impossible. So, when it’s time to share, just remember who got you – and keeps you – there.
In this niche, the most powerful results come from Organic SEO & Maps. They rule with an iron fist and always win the roofing marketing race, hands down. They guarantee gradual growth and long-term stability for businesses, especially local. In fact, you probably found us by searching for help with your roofing marketing, roofing SEO, or roofing marketing strategy. Either way, here you are.
Long story short, we can rank anything we want in top organic positions, and we convert more leads to paying customers than anyone. That’s what we bring to the table, and all it takes for us is to want to do it.
And that’s what you pay us for, of course.
Driving a generic SEO campaign is a great way to waste time and resources. It’s useless, period. But a customized roofing SEO campaign is a whole other story.
OTT takes the local approach, gives it some of the OTT love, and powers up any roofing service to a top spot on Google’s Map Pack. Being on maps is so effective that businesses see a drastic increase in traffic in a matter of hours after being featured on it! Psst…! we can literally PUT you there.
The best part? Having your roofing company properly featured on the map pack is only 1 of 3 key ways to put you among the first options that your potential customers, looking for roofing services and solutions, will see. It is just like it sounds, 1 of 3. It means each vertical brings between 30% to 40% of the overall traffic in Google.
We can rank maps like no other; we can make the impossible, POSSIBLE… Google maps marketing is one of the strongest, most reliable ways to generate revenue almost instantly for your business.
But make no mistake, dominating an area is just the start. Roofing marketing is meant to be expanded. Local leads are just the tip of the iceberg in this business. Understand this: those who never expand inevitably perish because their competitors eventually come for them.
The great thing about the roofing business is that it gives you a unique opportunity to turn the tables around and win big. Bring in a couple of big commercial jobs, and your scope for growth can drastically jump to the six-figures park. But for that to happen, you need to start connecting with the right people and closing the right contracts to impact that bottom line.
Once you’ve got the service-side of your business covered – and if you are thinking on partnering with us, we really hope you do – the roofing business becomes a matter of keeping those leads coming in, those phones ringing, and those emails filling up your inbox. Our roofing marketing strategy it’s all about keeping your sales department struggling to keep up. Then, we start talking expansion.
You can have the most impressive office space, jam-packed with the highest-quality roofing equipment, and filled with highly experienced contractors inside. If your website is not convincing visitors that you offer a high-quality service, and if Google is not convinced that your site offers an excellent user experience, it is impossible to make it rank.
And SEO is not like you just write a couple of descriptions and make your website pretty. There are over 200 factors that need to be taken care of before a website even takes off. The worst part is that every time we check a new website, there is a ton of work to be done on the backend side of things before we even start with the design part.
These are the things we need to know:
Then we analyze other factors:
Just fixing all that requires a lot of work, and we don’t deal with people who think that just because they can’t “see” changes in their websites, they will go after the next shiny object. We can’t allow you to give away our work after we’ve done all the heavy lifting. If that is your plan, go right ahead and find another sucker.
These are some common questions most business owners have when looking for a roofing marketing service that can help their company grow. We always give brutally honest answers, though. If you are not ready to hear them, then you should not be here.
The key to a thriving roofing service company is making sure a steady stream of qualified leads is constantly flowing in, and for that, your company needs to be visible. That means having an expertly designed website with funnels that attract and convert visitors into leads, establishing a social network presence that keeps you in the public’s attention, and setting up highly targeted ad campaigns that put your services in front of the right people.
In one word? Online. The days of relying on word of mouth recommendations and knocking door to door are long behind us. Now, people look for services like yours on their cellphones and map apps.
To promote your roofing business effectively, you need to make sure you have an imposing presence in all these places where your potential customers are, with optimized conversion systems that bring them your way instead of your competition’s.
Bought leads cost a lot of money you won’t get anything out of.
Ask anyone who has been in this business long enough, and they’ll tell you that buying generic, shared leads is a waste of money and, most importantly, time.
The fact is the same money and effort you are going to invest in buying generic leads, and the time you’ll spend trying to convert people tired of listening to companies like yours who also bought that list, would be much better spent elsewhere.
Quite a few, actually. The main focus will always be to grow your organization, attracting more clients, and developing a well-rounded plan to support the influx. Through effective and ethical marketing, we can put you in a zone of profitable growth.
With an SEO-mindful website that allows it to rank on top of search results and designed to convert more leads. It’s a reliable strategy that can take longer to provide results, but it delivers an ROI second to none. Don’t expect to rank immediately with a website that was recently managed by amateurs, though. It takes time to pick up their mess and get things back on track.
First, burning money faster won’t make a difference without a plan. After we check your answers on our questionnaire and have an honest one-on-one talk, we can tell you how much you need to spend and HOW. However, expect it to be NO LESS than 20% of your monthly revenue.
To put it shortly: We live and breathe roofing marketing. Right now, several of our partners own big roofing companies, and they have consistently increased their scope and revenue year-over-year since they are with us.
That’s your call. We don’t advice against it, but when compared to SEO and digital marketing, traditional channels have little to offer.
Yes. However, as long as you work with us, you are not allowed to modify it in any way, shape, or form. We do this to protect our efforts. We don’t tell you how to do your job; nobody tells us how to do ours. Any attempt to break this simple rule and we walk.
Due to the nature of our business, we recently had to close our doors to new clients to only let potential partners in. Why? Because we are not an ordinary SEO company. We perform a full SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), and those interested in becoming our partners must complete a thorough and very detailed roofing service questionnaire. You must answer ALL of these questions so we can properly assess your REAL situation (not what you think your situation is) and decide if we are a good fit or not.
Who knows? OTT might be the best thing that ever happened to you.