Category : SEO , SEO Basics

Is AI-generated content good for SEO in 2023?

Is AI-generated content good for SEO in 2023?

Artificial intelligence is changing the way we create and consume content online. AI software can now write complete blog posts and articles in just a few minutes, based on your tone, context, keywords, and instruction. This can save you time, money, and resources while boosting your creativity and productivity. But, the main questions that are … Read more

Category : SEO , SEO Basics

A Complete Step-by-Step Guide to Google Algorithm Updates

A Complete Step-by-Step Guide to Google Algorithm Updates

Google algorithm updates are a regular occurrence. Google makes around 800 changes to its search algorithm each year. These changes are designed to improve the quality, relevance, and overall user experience of Google search results. While most of these changes are minor and go unnoticed, major algorithm updates can cause significant changes in search results … Read more

Category : SEO , SEO Basics

SEO for Nonprofits: Fueling Growth with Optimization in Management

SEO for Nonprofits: Fueling Growth with Optimization in Management

There are various sorts of search engine optimization that address unique corporate needs, just like any other marketing service. Nonprofit SEO is a strategy that is rarely acknowledged. It is, as the name implies, a marketing strategy that benefits nonprofit organizations. It’s similar to classic optimization in many aspects, but it’s more focused on recruiting … Read more

Category : Advanced SEO Techniques , Online marketing , SEO , SEO Basics , Vlog

SEO in 5 Minutes – What is SEO? Breaking Myths

SEO in 5 Minutes – What is SEO? Breaking Myths

Most of you are still “new” to the term SEO. However, SEO has existed since the dawn of the Internet. Some still think that when someone refers to doing SEO for their business, they only mean Google, but that is just not true.

SEO has been misunderstood at its core, and therefore we can start this video by allowing you to understand how SEO is basically another word for:
Organic Traffic, Organic Growth, Organic Engagement, Organic Exposure, Organic Rankings

So anything that is ORGANIC and came naturally to your business, your brand, your profile, or your store without “force” or being paid for, well… that’s SEO.

And yes, SEO works on Instagram, Twitter, Youtube, and obviously on Google, which is the leading source of Organic traffic for ALL the social search engines in the world.

Now that we have established What SEO IS, we can talk about some of the so-called Myths that somewhat occupy some of you.

Myth number 1.
SEO is NOT for everyone, WRONG! SEO is for EVERYONE, and it’s done via EACH search engine separately, we strongly recommend ANY type of business to try SEO with the right company! One with credentials that can’t be discarded.

Content is ENOUGH to Rank. WRONG! Content is literally the lowest ranking barrier when it comes to Google’s algorithm, the goal behind CONTENT is to simply explain who you are in words that are easily understandable by all humans and engines. Content is subjective to its QUALITY, Consistency, and REACH.

More Backlinks = Faster Rankings – WRONG – Backlinks are critical for ranking competitive keywords, quality backlinks can’t be bought, only earned, so how does one EARN such links? Let me help you if you EVER see an ad offering you the following:

Dofollow links, Backlinks sale, EDU links, Gov Links, Wiki Links, Instant Ranking

STAY AWAY

I could go over forever, and we’ll have more chapters covering the disasters in doing the wrong SEO or hiring the WRONG SEO Company to rack your business.

I would highly recommend you do the following before hiring a digital firm with such huge responsibilities built in:

Look for the company in Google, and Check if they Rank for their main competitive terms.

This will instantly eliminate all the trash and keep your focus on drilling down the list of leaders so you can feel a bit safer knowing they CAN at least RANK themselves, possibilities are that they can do the same for me.
Look for Credentials online about the company, Awards, and Big publications involving the firm in Teaching rather than selling.

Look for case studies and check their authenticity, everyone can SAY “Hey, we did SEO & Marketing for companies like Skyscanner, WhiteSands, TedX” but how many of them will SHOW you the case study about them and let you speak to their HAPPY client to soothe your emotions and worries?

To summarize:
SEO is EVERYTHING, and you should pay attention to this list of suggestions in our video to avoid such catastrophic dangers for your business.

This is it, for now, if you still need help, drop us a line :).
Thanks for watching, & have a great day

Over The Top SEO (OTT) is a multinational Digital Marketing / SEO company specializing in creating brand partnerships. Its core values and corporate culture have allowed it to function as an investor and promoter for its partners.

Category : Advanced SEO Techniques , Business advice , Online marketing , SEO , SEO Basics , SEO Experts

How To Calculate Your Small Business Marketing Budget For 2023

How To Calculate Your Small Business Marketing Budget For 2023

Generally, it has been said that your average marketing outcome would be 10 % of your sales earnings. And here, this applies in both B2B and B2C firms. For instance, if you make $2000,000 then you keep away $20 K for marketing motives to invest back into your organization.  Although, you can earn more apart from … Read more

Category : Online marketing , SEO Basics

Search Engine Optimization Marketing – An Ultimate Step-by-Step Guide

Search Engine Optimization Marketing – An Ultimate Step-by-Step Guide

What is Search Engine Optimization Marketing?  Best Search Engine Optimization services will be provided by agencies, consultants, and freelancers. The reason behind serving is to generate traffic throughout the web for earning revenue. Kinds of services that include Keyword strategy, content strategy, on and off-page optimization, and content development. In contrast, numerous techniques and tactics … Read more

Category : SEO Basics , Web Design

Landing Page or Home Page? You’re Probably Doing it Wrong

Landing Page or Home Page? You’re Probably Doing it Wrong

Did you know that some businesses out there treat their landing pages as their homepage? Statistics show that the percentage of landing pages that are home pages is extremely high. An outstanding 77% of them, in fact. From an SEO point of view (or affiliate marketing), not being clear about the definition of both landing … Read more