Kickstarter is a crowdfunding platform that allows people to raise money for creative projects. However, with over 180,000 projects launched on Kickstarter every year, it can be difficult for projects to stand out from the crowd. This is where marketing, and specifically SEO, comes in.
SEO stands for search engine optimization and it is the process of improving the visibility of a website or web page in search engine results pages (SERPs). By optimizing your project’s page for relevant keywords, you can increase the chances that people will find your project when they are searching for information about it.
In this article, we will talk about Kickstarter SEO, where we will discuss benefits, processes and many more things. So let’s get started.
How SEO can help Kickstarter?
SEO, or search engine optimization, can help Kickstarter in a number of ways. For example, SEO can:
- Increase the visibility of Kickstarter projects in search results: When people search for keywords related to Kickstarter projects, projects that are optimized for SEO are more likely to appear in the search results. This means that more people will be exposed to Kickstarter projects and may be interested in backing them.
- Improve the ranking of Kickstarter projects in search results: Kickstarter’s search algorithm takes into account a number of factors, including SEO, when ranking projects. This means that by optimizing projects for SEO, they can improve their ranking in search results and make them more visible to potential backers.
- Increase the number of backers for Kickstarter projects: The more people who see a Kickstarter project, the more likely it is that the project will reach its funding goal. By using SEO, projects can increase the number of people who see them and increase their chances of success.
Services include Kickstarter SEO
There are a number of services that can be included in Kickstarter SEO, including:
1. Keyword research
This involves finding the right keywords to use on your project page. Keywords are the words and phrases that people use when they are searching for information online. Using the right keywords increases the chances that your project will appear in search results.
2. On-page optimization
This involves optimizing your project page for search engines. This includes things like using keywords throughout your page, creating clear and concise content, and optimizing your page for mobile devices.
3. Off-page optimization
This involves building backlinks to your project page. Backlinks are links from other websites to your project page. Backlinks can help to improve your project’s ranking in search results.
4. Technical SEO
This involves optimizing your project page for technical aspects of search engines. This includes things like ensuring your page is loading quickly and that it is mobile-friendly.
5. Content marketing
This involves creating and sharing content that is relevant to your project. Content marketing can help to improve your project’s visibility in search results and increase the chances of being seen by potential backers.
6. Video production
This includes creating videos that will showcase your project and its benefits. Videos can be a great way to engage potential backers and explain your project in a visually appealing way.
7. Graphic design
This includes creating graphics that will represent your project and its brand. Pictures can be used on your project page, in your marketing materials, and on social media.
8. Web design
This includes creating a website for your project that will showcase your content and make it easy for backers to learn more about your project and donate.
Not all of the SEO service providers will offer all the above-listed services in a single Kickstarter SEO package. In most cases, you will have to pay extra for some of these services.
The specific services that you need will depend on your project and your budget. However, video and graphic creation services can be a valuable asset for any Kickstarter project.
How do SEO companies do Kickstarter SEO?
The SEO team will perform various tasks to make your campaign successful. We can divide their activities into several parts. These steps are as below.
Step 1: Create a base
Create a blog or Website
Make sure it’s authentic and not cheap or substandard because this is where you’ll host your material and where visitors will go when they want additional information about your product. A WordPress website that is self-hosted is always a good choice. They load quickly, are well-designed, incredibly configurable to your needs, and are simpler to set up.
Dedicated Landing Page
This will motivate website visitors to join your email list and subscribe to future updates. You can use a plugin like Qards, Beaver Builder, or WP Landing to accomplish this since you’re using WordPress. Think of utilizing an email marketing solution like MailChimp. Keep in mind that you’ll need to provide a reason for individuals to sign up, such as an e-book connected to your new product.
Create and optimize content everywhere
Content will start the initial buzz. You can produce content that your audience will devour and share by using your buyer personas. This entails producing blog entries, infographics, films, podcasts, or other content that addresses pain areas, annoyances, or worries and offers practical counsel, ideas, or ego bait.
Don’t forget to make this content distinct, add catchy headlines, and conduct keyword research on the subjects and movements pertinent to your sector and target market.
The most crucial thing is to include a compelling call to action that encourages readers to subscribe to your newsletter or share the article.
Promote the updated content
If no one will see it, why spend money creating incredible content? Send out press releases to newspapers that are leaders in the field, engage with influencers, and promote your material across all of your social media networks. Don’t discount sponsored advertising on Facebook, Reddit, or Stumbleupon, or paid campaigns like Adwords.
Guest blogging on websites that are related to your product is the best approach to reaching a new audience. If the website owner is apprehensive, provide them evidence that you only produce high-quality content by giving statistics on traffic and social shares for previously published articles.
Join the online communities
Utilize tools like Klout and Followerwonk to connect with influencers on popular social media networks. On websites and forums dedicated to crowdsourcing, such as CrowdFunding Forum, CrowdfundingPR, and Kickstarter Forum, promote your campaign. Ask questions, share campaigns, and engage with communities while pledging support.
Step 2: Start Promoting
Here is how to promote Kickstarter with SEO, both paid and organic:
- Run Google Ads campaigns: This is a great way to get your Kickstarter campaign in front of people who are actively searching for products or services like yours.
- Target relevant keywords: When you’re creating your Google Ads campaigns, make sure to target relevant keywords that people are likely to use when searching for your product or service.
- Use negative keywords: Negative keywords are words or phrases that you don’t want your ads to show up for. For example, if you’re selling a product for dogs, you might want to use negative keywords like “cat” or “kitten.”
- Track your results: It’s important to track the results of your Google Ads campaigns so that you can see what’s working and what’s not. You can use Google Analytics to track your campaign’s performance.
- Create high-quality content. This is the most important factor for organic SEO. Your content should be well-written, informative, and relevant to your target audience.
- Optimize your website for search engines. This includes using relevant keywords throughout your website and making sure that your website is easy to navigate.
- Build backlinks. Backlinks are links from other websites to your website. They’re a signal to search engines that your website is high-quality.
- Promote your website on social media. Social media is a great way to get your website in front of people who might be interested in your product or service.
Step 3: Maintaining Your Efforts
Finally, launch day has here! Although it’s been a long and challenging trip, there is still work to be done if you want to keep that huge audience and keep bringing in new viewers.
- Continue guest blogging on websites that have sent you a lot of referral traffic in the past. This time, write a blog post that links to your Kickstarter campaign page instead of your landing page.
- Once your campaign is live, promote it everywhere you can. Email your list, tweet your followers, announce it on forums, send out a press release, and share the news on your blog.
- Encourage your backers to engage with your campaign by commenting or asking questions. You can even ask your friends and family to leave comments on the first day to get the ball rolling.
- Thank your backers publicly and give them a shout-out. This will encourage them to share your campaign with their friends and followers.
- Keep your audience updated on the progress of your campaign. Share information like how much money you’ve raised, positive press you’ve received, and any other relevant updates.
- Set up a targeted PPC campaign to reach your specific audience. You can use contextual targeting to show your ads to people who have visited similar websites in the past.
- Use remarketing to show ads to people who have already visited your Kickstarter page. This will help you keep your campaign top of mind.
- Monitor your performance and make adjustments as needed. If your campaign is not meeting its goals, you may need to boost your communications or offer additional incentives.
SEO is an important part of any Kickstarter campaign. By following these tips, you can increase your chances of success.
Why is it a good idea to hire an SEO company to promote your Kickstarter?
There are a few reasons why it is a good idea to hire an SEO company to promote your Kickstarter campaign.
- SEO companies have the expertise and experience to help you get your Kickstarter campaign in front of the right people. They know which keywords to target, how to optimize your website for search engines, and how to build backlinks.
- SEO companies can save you time and effort. Promoting a Kickstarter campaign on your own can be time-consuming and challenging. An SEO company can take care of all the technical aspects of SEO, so you can focus on other aspects of your campaign.
- SEO companies can help you track your results. They can use tools like Google Analytics to track the performance of your campaign and make sure that you’re getting a return on your investment.
- They can help you reach a wider audience. SEO companies have the expertise and experience to help you get your Kickstarter campaign in front of people who are searching for products or services like yours.
- They can help you increase your visibility on search engines. When your website is optimized for search engines, it will be more likely to appear in the search results for relevant keywords. This means that more people will see your Kickstarter campaign and be interested in backing it.
- They can help you improve your website’s ranking. The higher your website ranks in the search results, the more likely people are to see it. This means you’re more likely to get backers for your Kickstarter campaign.
Of course, there are also some drawbacks to hiring an SEO company. The most obvious one is that it can be expensive. However, if you’re serious about making your Kickstarter campaign a success, the investment will likely be worth it.
If you’re considering hiring an SEO company to promote your Kickstarter campaign, there are a few things you should keep in mind, check the next section.
Some vital tips for hiring a firm for Kickstarter seo services
Here are some tips for choosing video and graphic creation services for Kickstarter:
- Do your research. Not all SEO companies are created equal. Do some research to find a company that has a good track record and that specializes in promoting Kickstarter campaigns.
- Get quotes from multiple providers: Get quotes from multiple providers before making a decision. This will help you to compare prices and services and find the best deal for your project.
- Get clear on your goals. Before you hire an SEO company, it’s important to get clear on your goals. What do you want to achieve with your Kickstarter campaign? Once you know your goals, you can work with the SEO company to develop a strategy to reach them.
- Ask about the provider’s experience with Kickstarter: Ask the provider about their experience with Kickstarter projects. This will help you to ensure that the provider has the knowledge and expertise to help your project succeed.
- Get everything in writing: Get everything in writing, including the services that will be provided, the price, and the timeline. This will help to avoid any misunderstandings down the road.
- Be prepared to invest. SEO is not a quick fix. It takes time and effort to see results. Be prepared to invest in your Kickstarter campaign and in the SEO company you hire.
By following these tips, you can choose video and graphic creation services that will help your Kickstarter project succeed.
Kickstarter SEO is a must needed service and hiring a full-service marketing company for the same will be a wise decision. Consider the above services, and tips while hiring a company.
You can contact OTT SEO for top-quality SEO services for your Kickstarter. We are a world leader in marketing and can help you achieve your goal with our team of industry experts. Call us now!