HOUSTON SEO SERVICES
MOST EFFECTIVE SEO COMPANY IN HOUSTON
Houston SEO Experts: Bringing Search Engine
Optimization Strategy To Your Digital Marketing Plan
If you’re doing business in the Space City, you know this place is special.
Here in H-Town, we top the national Best Cities lists in almost every category that matters: tourism, jobs, food, museums, you name it.
Houston offers a magical combination – we’ve got both high-paying jobs and a low cost of living.
But did you know?
Houston is the only major U.S. city with NO zoning ordinances, which means you can go ahead and open a liquor store next door to a church.
And not only did we invent Tex-Mex, but Houston has as much diverse eating — 98 different kinds of restaurants! — as New York City.
And we’re young, too. Thanks to all that great food and fun, the median age for Houstonians is 33 years old.
From Downtown to Uptown, Greenspoint to Westchase, Houston is one of the best cities in America for business. Just about the only people not welcome here are Cowboys fans.
That’s why local SEO is vital for your business.
Because 96% of people with a PC here do local searches. Plus, 81% of tablet owners and 79% of people with a smart phone search for local products and services online.
Our Houston SEO team can help those people doing local searches find your business and buy from you.
Important: If you own a business here, stop thinking about beating the big names online, and start dominating the local Houston market.
Because one of the biggest mistakes a small company can make is to invest huge amounts of money trying to rank high in Google searches for words that are practically owned by big national brands.
(Texas Independence Day) Hours might different
Phone: (323) 375-0707
Address: 2630 Tanglewilde St #379, Houston, TX 77063
Get Found In Houston With The Help of the Best SEO Company Houston: Why Local SEO Matters
Local search SEO in Houston can build your business fast if you show up in Google’s “map pack,” “local pack,” or “3-pack,” as the first 3 spots below the map are usually called.
Here’s what that “map pack” looks like in a Houston local search …
This local Houston search traffic is incredibly valuable to your business. Because 82% of local searchers will call, visit a store, or make a purchase offline (TMP/comScore). And 61% of local searches result in a purchase (Search Engine Watch) — especially if they find you searching on their smart phone.
That’s why you want to do everything possible to rank highly in a Google local search in Houston. You want to be found on that map you see above … and you want to outrank competitors when people in Houston do a search for your type of business.
Can You Really Get More Visitors to Your Site from Searches in Houston?
Yes, you can.
But first, understand that local search depends greatly on prominence. How well known and trusted is your business in Houston? That’s what prominence means to Google. Because Google only wants to send people to websites worth trusting. That’s how Google stays on top.
Three key factors contribute to your local prominence in Google: citations, reviews, and links.
1) Citations are any mention of your business on the web. This is pretty much like having an ad in the phone book 20 years ago. Nowadays, People still look for products and services on phone book online equivalences. In fact, 92% of businesses and potential clients perform searches in online directories before even committing to buy.
Being listed there is not only convenient, but also boosts your name´s credibility. People might find your website online, but then they will want to make sure you are a legitimate business. Being listed on these directories gives a customer the confidence they need to finally convert.
Citations, when done right, often include your company name, phone number, and address. The most common local citations are in directories like Google+, Yellowpages.com, Manta.com, etc. But Google also counts citations found on newspapers sites (like The Houston Chronicle), blogs, event listing sites, etc. Your NAP (Name, Address, Phone) should be consistent across all platforms to be effective.
Doing this has many other benefits, other than just making you look good. The costs of doing this are negligible, but the returns, if you do it correctly, are immense.
One other factor is that you take advantage of other site´s ranking power when you create listings on their directories. These sites have huge page ranking, and being linked to them is something that your business really needs.
2) Reviews are critical. What are people saying about your business on Houston review sites like Yelp, CitySearch, MerchantCircle, etc.? Google counts the number and quality of reviews to help determine your local search ranking.
A vital factor you should take into consideration is having an open channel with your customers at all times. It is not enough to read what they say about your products and services. You must also make them feel that you are listening. A well placed “Thank you” or “We´re Sorry to Hear That”, can get you a long way. They feel encouraged to visit your site again and keep buying your product. It is not rare to hear of a customer who had a bad experience come again to see if their opinions were taken into consideration since the last time he visited.
3) Links to your site from well-established local websites are a final key part of search algorithms in Google. This is what ultimately gives prominence to your business. Google wants to know how well-known your business is. This means that businesses that get a lot of mention in well-reputed outlets will rank higher.
This is one of the hardest parts of building an online reputation. It surely helps to have been in business for decades and having famous clients. However, this is certainly not the only way to get backlinks from reputable sources. Being mentioned in local authoritative sources is the best way. Google knows it’s hard to fake a link to a business from the Houston Chamber of Commerce or a local networking group like BNI.
Get Found Beyond The City: Why Houston SEO Matters In National Campaigns
First, let’s define Search Engine Optimization. SEO brings more customers to your Houston business by ranking your website higher in Google, Bing, Yahoo and other search engines.
But SEO isn’t just about building a website for search engines. It’s about building a website for people – that’s what search engines want. And this is how we deliver results for you in Houston.
Fact: The vast majority of web traffic comes from just 3 search engines: Google, Bing, and Yahoo.
Search engine traffic is valuable because it is targeted. You get visitors who are looking for what you offer. It’s like opening an instant new store in The Galleria – tons of walk-in traffic for you.
But if search engines can’t find your website, you miss out on incredible opportunities … which go to your competitors.
Increased search engine traffic can give you more exposure, customers, and revenue unlike anything else. That’s why investing in SEO can deliver an exceptional rate of return compared to other forms of marketing.
However, the rules of search are changing. Every day.
Example: Google modifies its algorithm about 10 times a week – nearly 600 times a year. And every one of those changes can push your site up or down in the search results in Houston.
As the owner of a business, you don’t have time to keep up with all those changes. But we do. Because SEO in Houston is our business. It’s all we do.
How Can We Help You?
We’ve delivered increased website traffic to over 1,000 clients in Houston and beyond since 2006.
And from locksmiths to photographers … attorneys to software developers … consultants to retailers — we’ve seen it all.
Example: In 2011, Facebook, Twitter, and other social media began to influence SEO. As a result, Google and other search engines changed their algorithms. So, many of the SEO tactics that worked in 2010 can actually hurt your website today.
In the world of SEO, the only constant is change.
Those with the knowledge and skills to improve their website’s ranking in search will take advantage of increased traffic. Those who can’t keep up will fall further behind
That’s why, when you join us, you join more than 1,000 clients in Houston and beyond who enjoy 96% satisfaction.
Because less than 4% of our clients ever leave. The other 96% stay on indefinitely. That’s the highest retention rate of any digital marketing agency or SEO service we know in Houston or anywhere.
What to do now?
Take the next step. Request your Free SEO Diagnostic Review to discover lost opportunities in your website rankings. There’s no cost and no obligation.
During your 30-minute meeting by phone or Skype, an Over The Top Houston SEO Advisor will perform an analysis of your website to uncover lost opportunities in your search rankings. You’ll see what your website does well, what it doesn’t, and what to do next.
There’s no cost and no obligation, if you qualify.