Until your product or services are particularly niche, your business requires to focus on new markets: visitors from various countries. Assume you are the owner of an online grocery store and you want to grow your market share in essential nations like the US, Russia, India, China, Canada, Brazil, Australia, etc. You will need a … Read more
Influencer marketing platforms (IMPs) are a relatively new but growing industry that helps connect brands with social media influencers. IMPs provide a service for both brands and influencers, making it easier for the two to connect and work together. Brands and agencies can use these platforms to identify and assess potential influencers for their campaigns. … Read more
Marketing has turned out to be the most crucial part of the business. However, it’s not easy for anyone to spend all their time in marketing. Or else automate those repetitious tasks altogether? What is Marketing Automation Tools? Marketing automation is the method where using software and technology to build and implement applications to automate … Read more
Category : Advanced SEO Techniques , Online marketing , SEO , SEO Basics , Vlog
Most of you are still “new” to the term SEO. However, SEO has existed since the dawn of the Internet. Some still think that when someone refers to doing SEO for their business, they only mean Google, but that is just not true.
SEO has been misunderstood at its core, and therefore we can start this video by allowing you to understand how SEO is basically another word for:
Organic Traffic, Organic Growth, Organic Engagement, Organic Exposure, Organic Rankings
So anything that is ORGANIC and came naturally to your business, your brand, your profile, or your store without “force” or being paid for, well… that’s SEO.
And yes, SEO works on Instagram, Twitter, Youtube, and obviously on Google, which is the leading source of Organic traffic for ALL the social search engines in the world.
Now that we have established What SEO IS, we can talk about some of the so-called Myths that somewhat occupy some of you.
Myth number 1.
SEO is NOT for everyone, WRONG! SEO is for EVERYONE, and it’s done via EACH search engine separately, we strongly recommend ANY type of business to try SEO with the right company! One with credentials that can’t be discarded.
Content is ENOUGH to Rank. WRONG! Content is literally the lowest ranking barrier when it comes to Google’s algorithm, the goal behind CONTENT is to simply explain who you are in words that are easily understandable by all humans and engines. Content is subjective to its QUALITY, Consistency, and REACH.
More Backlinks = Faster Rankings – WRONG – Backlinks are critical for ranking competitive keywords, quality backlinks can’t be bought, only earned, so how does one EARN such links? Let me help you if you EVER see an ad offering you the following:
Dofollow links, Backlinks sale, EDU links, Gov Links, Wiki Links, Instant Ranking
I could go over forever, and we’ll have more chapters covering the disasters in doing the wrong SEO or hiring the WRONG SEO Company to rack your business.
I would highly recommend you do the following before hiring a digital firm with such huge responsibilities built in:
Look for the company in Google, and Check if they Rank for their main competitive terms.
This will instantly eliminate all the trash and keep your focus on drilling down the list of leaders so you can feel a bit safer knowing they CAN at least RANK themselves, possibilities are that they can do the same for me.
Look for Credentials online about the company, Awards, and Big publications involving the firm in Teaching rather than selling.
Look for case studies and check their authenticity, everyone can SAY “Hey, we did SEO & Marketing for companies like Skyscanner, WhiteSands, TedX” but how many of them will SHOW you the case study about them and let you speak to their HAPPY client to soothe your emotions and worries?
SEO is EVERYTHING, and you should pay attention to this list of suggestions in our video to avoid such catastrophic dangers for your business.
This is it, for now, if you still need help, drop us a line :).
Thanks for watching, & have a great day
Over The Top SEO (OTT) is a multinational Digital Marketing / SEO company specializing in creating brand partnerships. Its core values and corporate culture have allowed it to function as an investor and promoter for its partners.
If you understand that enterprise marketing strategy is the most crucial part of your business’s future and financial success. Although, not each tactic will bring the best result every time. There are numerous ways of strategy that can be implemented to reach the next level of growth. Several businesses have measured up from small – … Read more
Web3 is recently featured on the world wide web, involving the biggest concepts such as decentralization with token-based economics alone. Also, a market strategy that works for Web2 probably won’t work for Web3. So, if you are the owner of a business Web3 then, you might need the assistance of a professional web3 marketing company … Read more
In no time, NFT has marked its place in the digital assets which can be made, owned, and traded across the blockchain. It can be anything from the digital world like virtual collectibles to virtual games such as CryptoKitties. s is also used for allowing the services or representations of financial assets such as bonds … Read more
Search engine optimization (SEO) is a process of optimizing your website so it appears on top of Search engine results organically. In other words, SEO is the practice of improving the ranking of a website on Google or Bing. SEO is important because it can help you get more traffic from search engines. Traffic from … Read more
The act of promoting and selling products and services via the internet is known as digital marketing. This can be done in a variety of ways, including SEO, content marketing, social media marketing, and email marketing. There are many benefits to digital marketing. For one, it is a cost-effective way to reach a large audience. … Read more
Category : Local SEO , Online marketing , SEO , SEO Experts
SEO is considered the backbone of any digital business. This is something that generates revenue by saving unnecessary money on promotions. Basically, SEO is used to engage customers by making a variety of strategies on the website. Putting keywords into the site will help in ranking high on the website which results in your target … Read more