Stop trying to win a losing race by yourself against competitors who have you beat at the SEO marketing game, and become the first thing your potential customers find online. Focus on expanding your business and delivering an excellent customer experience while a marketing powerhouse works 24/7 to grow your reach.
The old marketing ways are long dead and buried… But you probably knew that already.
Nowadays, few businesses out there remain without at least some semblance of an online presence, and the reason is quite simple: Regardless of your niche, demographic, business model, or target audience… your audience is online. More importantly, it is where they go to find the kinds of products and services you provide.
It really is as simple as that.
The harsh reality some business owners won’t admit – not even to themselves – is that the market has become a totally impersonal and ruthless arena.
It used to be that you worked hard, made your promotional moves right, and you would eventually build a reputation that would take care of bringing in business consistently by itself. Now, you might be delivering an exceptional service, products that are second-to-none, and the best customer service for miles around… but if your online presence is trash (or worse, non-existent!) your business will lose to competitors… Every. Single. Time.
Even if those competitors are only doing a half-decent job at their SEO marketing efforts.
Without the right digital strategies powering-up your efforts and constantly bringing in the right kind of attention, your business will always be swimming against the current. Sooner or later, you will tire and drown.
Unless you figure out how the game is played now, of course.
Digital marketing and SEO have opened the doors for all kinds of companies to take advantage of unprecedented opportunities. Never before have they had so many effective avenues of promotion, nor so many tools to foster interest, brand loyalty, and permanence than in the era of social and digital content.
At least if you have someone by your side with the know-how and resources necessary to take advantage of such opportunities and tools.
We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve designed apps that both boost brand awareness and drives productivity off the charts. However, we realized that we couldn’t help everyone. and the truth is not everyone is our match made in heaven. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.
Some people think – and lesser SEO companies would have you believe – that typing a few things online and making a pretty website is all it takes to establish an robust online presence capable of growing your business.
Companies like that are just trying to sell you a fantasy, and that’s far from what we do here at OTT.
The reality is that the SEO marketing game is complex, brutal, and requires constant attention and innovation to keep you on top of everyone else who wants to be there.
Competition is the elephant in the room when it comes to SEO marketing.
Yes, everyone is eager to tell you how the internet opens up your business to a massive pool of potential revenue. What they often neglect to add is that that applies to your competitors as well. Businesses that might not have otherwise been an issue in your particular area of operation can quickly become a threat and start cutting into your business if you aren’t paying enough attention.
Then you have the systems themselves. Google is continuously updating their algorithms and moving the goal post. SEO marketing today is very different to what it will look like just five years from now because of it – making the need for constant updating a necessity.
Add to it that each relevant platform and site has their own requirement, guidelines, and limitations – platforms and sites that, depending on your niche, can be vital for your business’ online presence – and you can take your pick as far as challenges go.
To top it all off you also need to customize strategies to your business’ specific strengths and weaknesses, the ramp-up time many of the long-lasting strategies have, and the multi-pronged strategies that are often necessary to jumpstart a business’ SEO approach… you don’t need to be a genius to understand the value and potential of an effective SEO marketing firm like ours.
The thing is, though, we don’t waste our time with businesses who can’t rise to meet the challenges of their own industry. Who can’t handle a sudden influx of clients looking for their services. Who can’t deliver efficient customer follow-through and CRM. Who can’t leverage the analytics we’ll provide them with to tailor their services and make sure their customers are 100% satisfied. Who, still today, make the – costly – mistake of thinking of SEO marketing as an “expense,” instead of an investment that will provide the lifeblood for their business.
If that sounds like you, you might as well stop reading. We are definitely not a good fit for you, nor you for us.
Our outfit is equipped to deliver a consistent stream of quality leads to your company; it’s what we do. However, if what you are looking for is someone that holds your hand and walks you through everything that they plan on doing just to make you feel safe, you might as well keep looking. That’s not us. We rather focus on delivering cold, hard results instead.
That’s the outlook of the current SEO marketing landscape, and those are the challenges.
So, what makes you different from the many others we pass on?
Just like you probably found us by searching for a local SEO company near you – or some of the many other high-performing keywords we dominate – your potential clients, searching for the services you provide should be finding you within seconds. The question, then, is why should they pick YOU? Who are you?
You Bring the Skills; We’ll Bring the Clients
You are an accomplished company owner who knows the ins-and-outs of your business. Same with us. We are experts at branding and marketing companies like yours, and know our business better than anybody else.
You should have enough on your plate by focusing on running your business and tending to your clients, so why on earth would you want to add promoting and marketing your company to that as well? More importantly, what makes you think you’d even be any good at it?
Those clients you are eagerly waiting to flock through your doors or get your phones ringing off their hooks aren’t learning about your company from their friends anymore, nor are they looking for your services on thick, colored-pages books. They are looking for you online.
Or, more accurately, they are looking for the things YOU can provide them with online.
Question is, are they going to find you first? Or are you just going to get buried under the weight of tons of result pages, filled with those competitors who have a better SEO marketing strategy than you?
The specifics vary, as we adapt to the particular strengths and weaknesses our partner businesses have on a case-by-case basis. However, in broad strokes our approach remains the same – To grow your company’s scope and have increasingly more qualified leads finding your business first on SERPs.
And in such a way that, once they do, they’ll stop looking and get in touch.
The fact is that long-term sustainability – and expansion – requires an effective SEO marketing approach that puts your name in front of the right audiences, keeps you relevant, and builds a pipeline of clients looking to do business with you. And that, my friend, only happens online.
The problem is that you don’t accomplish those things with awfully designed websites, poor online reputation, and inexistent review strategies! Nowadays, your online presence is everything.
Your website, social media, reviews in key sites… that’s where you get the leads and clients you are after from. And all those elements have to be polished and optimized with SEO, CTAs, and value propositions that draw those customers to you, and nobody else.
Firms like ours make sure all those things – and many others – are taken care of, placing businesses like yours on the top spots for your niche. And, honestly? You’ll never be able to beat them – or us, for that matter – on your own. For an SEO marketing agency like ours, dealing with a solo cowboy or unbacked company like that feels like a kitty fight, even though the ones on the other end feel it like a shark attack.
The sooner you realize that you need a powerful partner backing you up on this fight, the easier it’ll be to claim what’s yours.
We are currently driving over 30,000 calls / quality leads /walk-in’s on average per month across a wide array of industries and niches, and will certainly continue to expand with the right partners in your area.
Are you that partner?
Your website nowadays is much more than just a brochure. It’s a 24/7 concierge, advisor, and virtual sales rep. It is effectively your brand, and often the first point of contact that potential clients will have with your business.
It is a revenue generating tool that should be optimized for top efficiency.
There are plenty of business websites out there with great design, but little strategic focus. In fact, most business-related websites out there fail to offer any kind of unique value to visitors, or lack effective conversion mechanisms.
The main idea here is that whenever a potential client searches for anything related to your business on Google, your website appears among the first three organic positions or in the map pack — providing a steady stream of high-quality leads and customers contacting you each month.
That just doesn’t happen by accident.
Google only prioritizes websites that consistently deliver the solutions its users are looking for, that abide by their rules, keep visitors interested, and are responsive on all platforms. And that’s just some of the many factors search engines account for when ranking your site.
What does that all mean? That your SEO marketing strategies should revolve around organic traffic, and NOW! That includes having a properly structured and fast-loading website, schema, and an effective optimization approach. That is, if you want to rank high in users’ searches.
All those elements call for specialists with very specific skillsets and know-how, which don’t come cheap in our house. So, don’t be cheap. If you insist on being so, we invite you to carry on to the next service you found when you searched for an SEO marketing company.
When your website is designed with the best user experience in mind, when its content speaks louder than that of your competitors, when your brand is exposed to the public in a way that converts effortlessly, when your business delivers a high-quality service, and you have no financial problems clouding your head every day, you are painting the picture of a badass brand rather than a shaky company struggling to stay afloat. The picture of someone we can partner with.
We cover ALL YOUR MARKETING NEEDS: from running multiple SEO marketing campaigns, getting you ranked in organic SERPs / Maps, to branding and exposure in all media outlets we deem relevant. With us, you get fully customized, all-hands-on-deck support and coverage packages for your business and its staff.
Understand something: all this here, what we are talking about? It’s all REAL. We do it on a daily basis!
The fact is that we want to keep our growth ticking up, and part of that is bringing our partners along with us. So, when something is working, and we know it is, we replicate it. You, lucky one, are entering a path to something much bigger than just you and your company. Basically, you are getting a triple-platinum VIP ride on the express train to success in your industry by gaining access to our knowledge, resources, contacts, and ability to do what others find impossible. So, when it’s time to share, just remember who got you – and keeps you – there.
Today, the most powerful results come from organic SEO & Maps. They rule with an iron fist and always win the marketing race, hands down. They guarantee you’ll reach more prospects, and see those client numbers going up, providing long-term stability for businesses, especially local. In fact, you probably found us by searching for help with SEO marketing, SEO marketing agency, or SEO marketing strategy. Either way, here you are.
Long story short, we can rank anything we want in top organic positions, and we convert more visitors to qualified leads than anyone. That’s what we bring to the table, and all it takes for us is to want to do it.
And that’s what you pay us for, of course.
A generic SEO campaign is a great way to waste time and resources. It’s useless, period. But a customized SEO marketing campaign is a whole other story.
We take the local approach, give it some of the OTT love, and power up your company to a top spot on Google’s Map Pack. Being on maps is so effective that some businesses see a drastic increase in traffic in a matter of hours after being featured on it! Psst…! we can literally PUT you there.
The best part? Having your business properly featured on the map pack is only 1 of 3 key ways to put you among the first options that your potential customers will see. It is just like it sounds, 1 of 3. It means each vertical brings between 30% to 40% of the overall traffic in Google.
We can rank maps like no other; we can make the impossible, POSSIBLE… Google maps marketing is one of the strongest, most reliable ways to generate revenue almost instantly for your business.
But make no mistake, dominating an area is just the start. Our way of marketing presents ample opportunity for expansion, and local leads are just the tip of the iceberg in this business. Understand this: those who never expand inevitably perish eclipsed by their competitors.
Frankly, nowadays there’s really no “marketing” without the word “digital” preceding it, and listing all its benefits would be impossible. However, here are some of our favorites.
Never before have businesses had a more reliable way to consistently drive attention to their brands and their products. A potential reach that used to be the sole domain of an elite few with deep pockets is now accessible for everyone. Well, everyone savvy and skilled enough to make it happen.
Moreover, digital and SEO marketing strategies can give your company ways to target specific segments of a demographic – those “ideal customers” that will turn most profitable. Cutting costs, time, and effort that would otherwise go wasted on people that wouldn’t have done business with you in the first place.
Lastly, even for a company trying to break ground and carve a spot for themselves in a competitive niche, SEO can provide a ruthlessly efficient tool to make it happen. By running asymmetric campaigns that bring the right eyes and attention to them, taking them away from other players that would be “too established” to be touched otherwise.
You can have the most impressive office space, jam-packed with quality products, and filled with a highly experienced staff inside. If your website is not convincing visitors that you offer a high-quality service, and if Google is not convinced that your site offers an excellent user experience, it is impossible to make it rank.
And SEO is not like you just write a couple of descriptions and make your website pretty. There are over 200 factors that need to be taken care of before a website even takes off. The worst part is that every time we check a new website, there is a ton of work to be done on the backend side of things before we even start with the design part.
These are the things we need to know:
Then we analyze other factors:
Just fixing all that requires a lot of work, and we don’t deal with people who think that just because they can’t “see” changes in their websites, they will go after the next shiny object. We can’t allow you to give away our work after we’ve done all the heavy lifting. If that is your plan, go right ahead and find another sucker.
These are some common questions most business owners have when looking for SEO marketing services that can help their company grow. We always give brutally honest answers, though. If you are not ready to hear them, then you should not be here.
With an SEO-mindful website and a content marketing strategy that allows you to rank on top of search results. It can take longer to generate results that way, but it provides an ROI second to none. Don’t expect to rank with a website that was recently managed by amateurs, though. It takes time to pick up their mess and get it back on track.
Quite a few, actually. The main focus will always be to grow your brand, attracting more clients, and developing a well-rounded plan to support the influx. Through effective and ethical marketing, we can put you in a zone of profitable growth.
First, burning money faster won’t make a difference without a plan. After we check your answers on our questionnaire and have an honest one-on-one talk, we can tell you how much you need to spend and HOW. However, expect it to be NO LESS than 20% of your monthly revenue.
That’s your call. We don’t advise against it, but when compared to SEO and digital marketing, traditional channels have little to offer.
Yes. However, as long as you work with us, you are not allowed to modify it in any way, shape, or form. We do this to protect our efforts. We don’t tell you how to do your job; nobody tells us how to do ours. Any attempt to break this simple rule and we walk.
Due to the nature of our business, we recently had to close our doors to new clients to only let potential partners in. Why? Because we are not an ordinary SEO company. We perform a full SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), and those interested in becoming our partners must complete a thorough and very detailed business questionnaire. You must answer ALL of these questions so we can properly assess your REAL situation (not what you think your situation is) and decide if we are a good fit or not.
Who knows? OTT might be the best thing that ever happened to you.