SEO Trends 2016
A Look Into the Future
SEO trends 2016 equals staying ahead in online marketing technologies, at least for a while. SEO is one of the areas of knowledge that experiences the most changes and updates every year. What´s more, several of these updates depend on consumer attitudes most of the time. As Google updates its referencing algorithms by having user preferences in mind, they inevitably set the new trends regarding the best tools and SEO practices, making the whole internet revolve around them.
This is the reason we felt compelled to bring you what we think will be the SEO trends 2016.
1. Mobile and App store optimization is the future of SEO
On April 21, 2015, Google released the most mobile-friendly update to date. Some people dubbed it “mobilegeddon” as pages that were not mobile friendly suddenly suffered a significant loss in search engine positioning. The idea was to target the visible rise in the use of smartphones and tablets to perform searches.
SEO trends 2016 seem to suggest that the gap between mobile and desktop will actually become wider. If your global market is generally aimed at mobile searches, then this new web positioning criteria is made for you. This implies much more than the familiar responsive design. It just makes it even more important to consider the accessibility, usability and loading time of our websites. Web design will have a new focus and perspective, using spaces to highlight the most relevant and popular elements within it.
More importantly, many businesses have launched their own apps and Google has started indexing them into mobile searches. If this trend continues to grow, you can be sure that in 2016 will see a rise in the use of apps, and even app store optimization, as tools to get more search visibility as Google takes them more into account.
2. New Local SEO Strategies
As mobile searches become more popular, marketers have realized that most queries are performed by consumers who want to find products or services nearby.
At the beginning of 2014, Google conducted a customized research study that showed that 80% of mobile users preferred search results more focused on their surrounding areas. This means local businesses and professional SEO services companies should start tuning their content to answer “where questions” instead of “what” questions. People who want to take action and spend money, they usually start their queries with the word “where”, showing that they are ready to visit the nearest store that offers what they are looking for.
This leads us to the next point:
3. Conversion Rate Optimization (CRO)
CRO has been a buzzword in 2015, due to their usefulness in performance measurement indicators (KPIs) of websites. This provides a valuable and objective feedback from users, allowing for possible improvements to the sites.
We will first state the obvious: A high rate of conversion from users results in a higher return on investment (ROI). However, every business has its own definition to what it means to “convert.” For many, it means people buying products. Other companies rely on subscriptions, donations, social shares, or network building.
Understanding what your business does is essential to define the long-term objectives and indicate how they will be measured. In other words, it helps us understand our customers to improve user experience strategy and web implementation.
There are many conversion tracking tools on the web that have been refined over time. Google Analytics provides an excellent insight for website managers that will surely help them understand different conversion types and the stages of effective conversion. SEO trends 2016 mean great rewards for those who can take advantage of this intel.
4. Interactive Content Creation
We all know that content is king. Google rewards pages that have relevant, unique and engaging content, but this is not only limited to text, images or infographics. Some Professional SEO Services companies have implemented extremely creative ways to get users engaged through interactive content, and this trend seems to be on the rise.
The most common way to do this is to design clever surveys, online quizzes, sweepstakes, and whatnot. Users not only visit pages that provide direct interaction with them; they keep coming and share these with their network of friends. We are confident we will see a lot more companies taking advantages of interaction, or even coming up with smart and never-seen-before ways to engage their audience in 2016.
5. Vocal Search Optimization
We are used to typing our queries in Google. This determines the way we ask questions as we give it more thought to the things we write. However, there has been a sharp increase in the use of applications like Google Now, Cortana and Siri to perform queries in search engines. This means that people is now asking more direct and casual questions to their mobile devices and expect straight answers.
Professional SEO services experts now have to optimize all content in order to answer the user specific questions instead of just giving general information. Content must now be tweaked depending on the industry your business belongs to. People who might just be interested in getting information would start most of their queries by using “what” or “who” while people interested in buying something should be attracted by pages that answer “when” or “where” questions.
While there are things that will remain practically untouched in the near future, professional SEO services companies will have to arm themselves with a new set of tools and knowledge to deal with SEO trends 2016 as a new era of interactive and mobile content arrives.