With hundreds of thousands of virtual storefronts, getting people to click on yours can be a daunting task. This is where search engines come into play.
What Google and other search engines do is comb through their vast database of web pages to deliver a search engine results page (SERP) with web pages ranked by relevance and popularity. In plain English this means that when a potential customer goes online looking for a product, Google displays the best options ranked by relevance and popularity.
Search engines use sophisticated algorithms to determine what relevancy and popularity are, and they change them with overwhelming frequency. It means that store owners need to routinely re-optimize their product pages if they do not want to see their rankings fall.
SEO experts are professionals who know exactly the steps that should be taken in order to stay on top of searches. This translates into higher traffic and a definite boost on sales.
Keep reading if you want to know more about the Shopify SEO process.
E-Commerce is on the rise and everyone knows that. The fact that 2017 has seen the most dramatic increase in physical store closings since the recent 2008 recession, has put E-Commerce on the spotlight once again.
However, building an online store requires a huge investment in time and resources. Designing an appealing and functional online storefront is not an easy task if you are doing it from scratch. When you add inventory management, shipping options and payment methods, it all becomes a lot more complicated.
Shopify solved all these problems by giving business owners an easy way of creating and managing a full-fledged online store. The best part is that you can customize almost every aspect of your E-Commerce without having to learn about graphic design or acquiring any web development skills.
What´s more, it is the easiest E-Commerce business builder out there. This is great for those who want to focus on doing business instead of entering the eternal technology trial and error cycle. If you want to start selling online right now, you definitely want to use Shopify.
Beyond the obvious perks of reaching millions of customers from all around the world, Shopify offers a number of advantages that certainly help you improve your customer´s user experience and make running a business a breeze.
We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve designed apps that both boost brand awareness and drives productivity off the charts. However, we realized that we couldn’t help everyone. and the truth is not everyone is our match made in heaven. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.
The process of earning the trust of your customers starts with the impression they get when they visit your website for the first time. 94% of people tend to not trust a website with poor website design. Anything that looks outdated, too busy, or just boring, will discourage your visitors from even reading what your company has to offer.
The people at Shopify know this. They have literally hundreds of storefront templates that are both great looking and intuitive to use. Many are niche-oriented and made specifically to help boost sales for certain products. But, in the end, you are the master of your castle. It means that you can use the one you like the most as long as it works for you. The best part is that they all offer great levels of customization. The possibilities are endless.
Having your E-Commerce up and running is not enough. Now you want to add more functionality to your website.
Shopify is great at simplifying the process of opening an online storefront or making the transition to or from the offline world. But if you really want to get the most from it, you should also use apps specially designed to give your E-Commerce a boost.
There are literally thousands of apps. Many require you to pay, but there is a wealth of extremely useful free apps out there.
There is an app for almost anything you can imagine. From giving you the ability to edit orders on the fly, to having a real time Facebook Custom Audience update.
Ok. You created your online store using Shopify to ride the E-Commerce wave. However, you are not seeing the expected results.
Your products are in place, and you have bent over backwards to show your products under the best light. Yet, traffic is still not what you expected it to be. This is where Shopify SEO comes into play.
Today, the market, and search engines, do not forgive those who do not ride the mobile bandwagon. Online businesses need to be always within reach of their customers, and allowing them to browse and place orders from their smartphones is more important than ever.
Shopify seamlessly takes your E-Commerce site to smartphone users, making it look great, organized, intuitive and professional. It even lets you manage your store from your own cellphone.
We know the answer is “yes”, but you still need to know how to open up a Shopify powered online store by yourself.
Setting up your Online Store
If you haven´t done it already, go to Shopify.com and sign up. This step is pretty straightforward as you only have to fill out a form. Shopify does not allow duplicate names for E-Commerces, so make sure you come up with a unique name for your store.
During this process you will also be asked about the products you want to offer. After you provide everything they ask for, you can click on “I´m Done”.
You will immediately be taken to the admin screen and the real fun will start.
One of the best parts of building an E-Commerce nowadays is that most platforms have a wealth of great layout templates to choose from. Shopify excels at this. They have their own official theme store with hundreds of professionally looking layout templates.
All of them can be customized to varied degrees. Premium themes offer awesome flexibility, but free ones are designed to give you a lot of leg room as well. If you are not happy with the limits set by the template of your liking, you can always hire a Shopify SEO Expert to help you out with your store´s customization need. With the right knowledge, anything can be done on Shopify.
If you are a bit overwhelmed with the quantity of available options, you can use the various filters they have in place for browsing through the theme store. Take a look at the most popular themes, or see what people in your industry are doing.
Browse the Theme Store Log into Shopify and visit the Shopify Theme Store at themes.shopify.com. Here you’ll find over 180 theme variations to choose from, including a good selection of free ones.
You can filter by paid or free, industry and by features. You can also sort themes by price, popularity, and most recent. What I like doing the most is to check out the reviews. A theme with many positive reviews is certainly a blessing for those who tend to overthink everything.
After you decide on a theme you just have to click the green button there. Then you can confirm your purchase. If you are still in doubt whether you have chosen a good theme, you can always read the reviews. Knowing how something has worked out for others is always a good way to tell its value.
You can purchase as many themes as you´d like. Then you can select the one you feel the most comfortable with and click Publish as My Shop´s Theme. This will install it and you will have the option to Go to your Theme Manager. There, you will see all your most recently published themes.
If you´re not happy with one, you can publish another. It is as simple as that.
Have fun Customizing Themes are basically templates. You can choose the one that better serves your business and you are ready to go. But where is the fun in that? Here is where the real customization process starts.
The themes themselves allow you to perform limited changes. But my use of the word “limited” should not scare you. Customization options can make a theme look radically different from one page to another, leaving you enough room to play and get creative. It is actually very hard for you to end up looking like a clone of your competition.
We recommend going to the admin screen and select Themes from the navigation menu on your left. You will see a small box appear at the top. It will show you your live theme and will change in real time whenever you make an adjustment to your website settings.
The little box also has a couple of buttons at the top right corner. The triple dot button allows you to perform additional changes and useful actions. Try creating a duplicate of your current layout in case you make changes that you don´t like. This is a time saver as it is sometimes hard to keep count of all the changes we make, so backtracking becomes almost impossible.
The next button allows you to customize your theme. It will take you to a page where all your site´s functionalities can be controlled. This is your test room. We encourage you to have fun and try all the different options. However, you are warned: This is a time sink. We loved trying every option and possible combination so much, that we spent almost a week just toying around with themes.
Fill Up Your Shop Windows
After we are done playing with our themes and options, it is time for the actual work.
Shopify makes it really easy for you to add your products and services to your store. Just go to the navigation bar on the left and select “Products”. Then it will prompt you to add a new product. When you click on the Add a Product button, you will be taken to another screen where you can add information and details about your product.
Here, having a Shopify SEO expert is really important. Some people just add the product name, size/weight details, and default descriptions provided by the manufacturer. While that is a time saver, it actually might hurt you in the long run. The best route is to write your own product descriptions and to use keywords that would help potential customers find what they want on your website.
You can also add product pictures. Again, try to use your own pictures but make sure they are appealing and have the correct tagging. Also, size matters. Having pictures of different sizes is not recommended. People have problems when browsing through uneven picture sizes.
Once you are happy with your product descriptions and pictures, click the Save Product button.
Organize Your Product Collections
One of the advantages of having your store on Shopify is that it was created by people who understand how a shop should be organized.
It allows you to group products based in common features so they are displayed together when visitors are looking at similar goods. It is just like going to a department store.
You can group them using any category you can think of. Group clothes for men, women or children, or sort items by type. You can even organize your products based on color or height. The possibilities are endless.
And depending on how many tags you assign to a product, it can appear in any number of collections.
This is the best way to help your customers find what they are looking for without having to browse through your whole site.
All these options were created to let you, the business owner, decide on the best way to put your products in front of your customers with ease. However, there are ways that work better than others, and are proven to generate thousands of visits and conversions.
If you really need to start your next business venture with sure footing, or if you want to make sure the transition of your physical store to the online world really pays off, your best shot is to hire a top shopify SEO agency.
Contact us today. Our experts will tell you everything you always wanted to know about E-Commerce, Shopify and SEO.
See If Your Business Qualifies To Work With OTT.
See If Your Business Qualifies To Work With OTT.
Join clients who enjoy 96% satisfaction
After hiring a few SEO firms over the years, with little to no results, I decided to give one more crack at it. I learned about Over The Top SEO while researching the best link building companies on google, and found myself stumbling across their website. I was introduced to the founder, Guy Sheetrit, by one of his employees, and could immediately tell my experience would be different. Guy seems to have a knowledge of SEO that far surpasses that of 99% of the SEO firms I’ve dealt with in the past, and the results speak for itself. I plan on using his services in the months to come.
Over The Top SEO chose a great name, because their results really are over the top. I worked out an estimated ROI I’d get from working with them, and the results have FAR exceeded what I thought I’d be getting. First page results all over the place, ranking for wayyyyy more phrases than I was even expecting, and the traffic has turned into a game changing amount of new business for me and my company. Thank you guys sincerely!
I was the one to locate Over the top SEO for my University and I am happy I did it. These guys are no joke, they know what they are doing from A to Z. no games, no time wasting. purely professional.
We started working with Over The Top SEO after looking for serious SEO experts, we found them in the top positions for most of the competitive words we looked up and after much consideration we decided to go with them, We can’t disclose too much but I can say that it is a beautiful relationship and we are most grateful for the technical knowledge these guys have. Overall just 10/10.
We are a fairly big company in the auto parts industry and Over The Top SEO helped us grow A LOT in the past 2 years. we would gladly recommend them anytime, anywhere.
This company is probably the best we have encountered as of yet, we have been suffering from poor “SEO” experts by 5 companies that are known out there and yet all fail to deliver and over promise the sky. With over the top we literally had 100% interaction in our campaign, we were an active part of the process and still are always in the loop. We finally saw results after several short months with a continuing growth in sales. We are so happy to have met Guy and his team of professionals, and we are not going anywhere.
We were very surprised by the way Guy, Greg, Paul and the team at Over the top SEO works, its the first time someone opens our eyes to what is happening with our campaigns and involves us deeply into the process, which now I understand the importance of why they do it they way they do, we are with OTT for more than 9 months now and we are very happy with them, they are the only company that provided us with raw results constantly.
It sounds that I am very buyest, but hee, what these guys do works. On a daily basis you see your positions improve, traffic get better and your store grow. We are happy bumping into Over The Top SEO, even though we are a dutch company they managed to get Gereedschappelijk the ranking we were looking for. And still improving…!
Really Enjoyed my experience and will continue working with Over The Top SEO in the future. Much love.
Who knows? OTT might be the best thing that ever happened to you.