Which Social Media Channels are Gaining and Losing Steam

Which Social Media Channels are Gaining and Losing Steam

The key to unlocking all kinds of digital doors is social networking. They are seen as a current requirement for companies. Whether you’re a business or a start-up, you should trust the power of social media channels with your marketing efforts.

On the internet, you can find a wealth of information and statistics on social media, including how it is boosting every company’s sales or how the masses are flocking to every social media channel. As soon as possible, we should all join social media and begin posting constantly considering the potential of social media platforms.

The Power of Social Media Channels

Influence is social media’s genuine competitive advantage. Through social media, businesses may interact with customers and influence them by providing relevant content that helps them make decisions.

Social media’s potential extends beyond the internet. Although social media may initially produce some buzz about a subject, overall the power it generates will establish word-of-mouth outreach. 

The world has never seen a more effective method of market research or digital marketing than social media when used carefully over time. However, it doesn’t grow magically into an effective organization overnight. The art of social media marketing is knowing where to concentrate your efforts so that you may get results instead of just a lot of annoying people who think they are your friends. Here are the top most-used channels across the globe.

It can be difficult to decide which social media networks are worth your time and money with the constant flow of new apps. Do you think it’s wise to make your marketing investments in platforms like Facebook and Instagram? Or should you aim your marketing at younger demographics that frequently use TikTok and Snapchat? Which social media sites offer the best functionality on desktop and mobile platforms?


Which Social Media Channels are Gaining and Losing Steam

Given how seamlessly the app combines personal and business aspects with each new feature, Instagram has well over 1 billion monthly users, which is not surprising. The answer is most certainly a loud yes if you’re wondering whether a significant portion of your audience uses the site.

If your target demographic is under 40 and your company is heavily focused on images through e-commerce, lifestyle, or other means, you should give Instagram top priority in your content marketing strategy.

Read Also: Best Time To Post on Instagram


Which Social Media Channels are Gaining and Losing Steam

Right behind its parent firm, Google, YouTube currently ranks as the second most popular social media channel worldwide. This social media channel is crucial if your business would benefit from producing brand lessons, instructional content, product reviews, or guest interviews.

If the majority of your audience is under 50 and they frequently watch videos for amusement or education that are related to your brand or products, you should produce content specifically for YouTube.


Facebook - Social Media platform

Unquestionably the biggest and most well-known social networking site in the world, Facebook has close to 3 billion monthly users. Despite the fact that younger users have mixed opinions of Facebook and are increasingly using alternative websites. Its level of popularity guarantees that at least a portion of your audience will frequently use this platform and consume your content.

Whatever the case, if your brand can gain from sharing news about the industry, quick videos, brand graphics, and other aesthetically appealing content, you should think about having a presence on Facebook – particularly if your target market is over 30.



The number of monthly active users on Twitter has continuously been around 345 million for all of the previous year, 40% of those users visit the site more than once every day. This social networking platform continues to be most popular among tech-savvy users and is especially well-liked in B2B industries including politics, business, and marketing.

Twitter has grown in popularity as a channel for conveying breaking news, consuming bite-sized material, and interacting in real-time with your audience. When introducing new people to your company, videos and photos stand out the most. However, if you’re keeping up with trending subjects and can catch the zeitgeist in time, a well-timed or particularly funny tweet might work wonders.

Read Also: Best Time To Post on Twitter



TikTok is no longer the new kid on the block since its global release in 2018. It has attracted over 1 billion downloads of its video-based app in only one year. With over 1 billion active users per month, TikTok is currently one of the most successful social media networks in the world.

To engage and amuse a younger audience, incorporate TikTok as a crucial component of your brand marketing approach. Focusing too much on self-promotion on this platform won’t help you grow a loyal following, so put enjoyment and engagement first when creating entertaining video-based content. This content doesn’t have to directly relate to your goods or services.

Read Also: 12 Actionable Tips To Make TikTok Trending Videos



For DIY home projects, recipes, sewing patterns, travel itineraries, interior design, brand marketing, and everything in between, Pinterest is a social networking platform that serves as a bookmarking tool. This platform is commonly cited by consumers of numerous brands as being crucial to their process of product discovery.


Which Social Media Channels are Gaining and Losing Steam

Despite losing market share to rival applications like Instagram and TikTok, Snapchat continues to be one of the most popular apps among users under 25. In 2023, it will be adding more monthly users. With the use of images and videos with a 24-hour lifespan, Snapchat users routinely share updates about their lives and communicate with friends and family.


Linkedin - Social Media Channel

With 810 million users worldwide, the professional networking site LinkedIn has solidified its position as one of the top social media channels available today for finding jobs, connecting with brands, and advancing one’s career.

LinkedIn posts with graphics receive twice as much interaction as posts with only text. Every post you write is effectively a billboard for your company, so make sure it’s clear, consistent, and catered to your audience’s demands. You should also feel free to include some eye-catching graphics to help draw readers into your world.

If you’re looking to build a community with other business owners and a network base to reach potential clients who are eager for new prospects, LinkedIn should play a significant role in your brand marketing plan.

Social Media Channels That Are Losing Popularity

It is now simpler than ever to communicate with people, no matter how far apart they may be. Similarly, marketing has changed in ways that few people anticipated. Yet, new social networking sites keep popping up and some of them do not perform better. 



Tumblr is a social networking site that offers extensive customization options and enables blogging and microblogging. On Tumblr, you may share a wide variety of multimedia content, including images, videos, music, links, GIFs, and text. Tumblr aims to connect social media users with shared interests. 

Unexpectedly, Gen Z has used Tumblr at a rate of almost 10%. In fact, according to a report, younger people aged under 24 made up 61% of new Tumblr users in 2022. However, we advise concentrating on platforms that draw larger audiences you want to reach.



Even though Twitch dominates the live-streaming market, this year has seen a decline in total hours seen across all major streaming services, including Twitch, Facebook Gaming, and YouTube Live. Only 15% of Millennials, 13% of Gen Z, and 11% of Gen X had visited Twitch in the past few months.

You can also check Twitch Money Calculator is the ultimate tool to estimate your earnings on Twitch. It takes into account your views, subscribers, donations, ads, and more. Just enter your channel name and the tool will show you how much money you can make from streaming.

Social media channels will be a powerful tool for businesses to engage with their audience. Still, some channels may not be able to give the expected results. If you want to reach a wide audience through social media marketing irrespective of platform, OTT is the best marketing service you should hire.