What Do You Understand About

Social Media Marketing?

Soon after the creation of social media, it has taken the world by storm. And with the passing of time, the number of social media users has emerged up to over 4 billion ( which doubled since 2015). If we evaluate them on average, people carry almost 8 different social media accounts – and they don’t just have them but also use them frequently. 

Years back when social media was just created as a mode of communication with your family and friends and to socialise online, however by growing days it has converted into much more than that. Nowadays, social media marketing obviously has the interaction medium with family and friends but moreover, it provides an opportunity for brands and consumers to connect.

According to recent statistics, 71% of consumers who had a positive social media experience with a brand possibly recommend it to other people, and 21% of consumers are more convinced to purchase from brands that they can reach on social media. Here, social media platforms have begun doubling as e-commerce platforms and/or as a massive step into your marketing funnel for linking connections. 

Social media marketing is the platform of social media that is used to enhance brand awareness, build a targeted following, drive website traffic and eventually multiply your sales. This platform basically provides the opportunity for small businesses and entrepreneurs to establish their brands and spread their online presence on various platforms. And the reason why there is their target audience who are already scrolling. 

The most prominent thing here to understand is that there are two sections of social media marketing: 

Organic social media marketing and the other is Social media advertising services. The best way to finalise how to initiate a social media marketing plan is to first decide your business goals and marketing goals and your expectations from this social media marketing.

Social Media Marketing Services
Social Media Marketing Services
Differentiate Social Media Marketing & Digital Marketing

If it has to be simply defined then, social media marketing is one of the services that fall under the umbrella of digital marketing services

Digital marketing encompasses all of the several different digital marketing methods you can execute that involve social media marketing, SEO (search engine optimization), PPC (pay per click) ads, email marketing, content marketing, and more. 

Now, you can see that social media marketing is one of the components of a bigger digital marketing strategy. And this is why we are known as a full-service agency that provides social media marketing services including other services mentioned above.

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We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve designed apps that both boost brand awareness and drives productivity off the charts. However, we realized that we couldn’t help everyone. and the truth is not everyone is our match made in heaven. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.

Is It Crucial to Be Active on Social Media Platforms for Your Business?

If you are a frequent user of social media for a while now, then you must have interacted with a business page’s post, or else ads. And most importantly, you see the ads of the brands you like. So, no difference in what your target audience is. They like indulging in brands they like and trust. Now, the question arises here: how do you build your brand-consumer trust? 

This is how social media marketing, also generally known as SMM promotion, is used. Certain digital marketing methods intend to increase brand awareness and set brand loyalty by forming a strong social media presence for your brand. In reality, how important is a social media presence for your brand? 

Let’s understand through statics which is mentioned below – 

  • 66% of Facebook users like or follow a brand on the social media platform.

  • 53% of users say they purchased a product they first see on Twitter.

  • 74% of Facebook users say that they check their Facebook accounts every day

  • 89% of online marketers say that Instagram has been a very impactful social media platform for influencer marketing.

  • 83% of Pinners have recently made a purchase relying on the content they saw from brands on Pinterest.

  • 77 % of Twitter users say they are more positive towards a brand when their Tweet has been replied to.

  • 90% of Instagram users state that they follow a business on this social network, which translates to IG users being keen on communicating with the brand they like.

  • 90 million Linkedin users are senior-level influencers, whereas 63 million of them are in decision-making positions.

Active on Social Media Platforms
Social Media Marketing Services
Advantages of Social Media Marketing Services

Mentioned are the benefits of using social media marketing – 

  • Raise your credibility as a brand 

You have to start social media marketing to increase your credibility as a brand. If your business page is not on the social media platform, also if it does not constantly be updated and optimised then, it has a similar impact as a brick -and mortar location that is empty and collecting dust. And if it is so then it doesn’t show a good impression and also fails to establish trust with your potential customers. Either there would be a question raised by the customers in case your business is operational. 

The reason why ‘checking out social media has been a part of the research procedure for buyers. This is how social media is important in business these days. Therefore, if you partner with a social media marketing agency like OTT  Marketing to shift your social media accounts to another level. 

  • Attract your target Audience 

For targeting the audience, you should have the strongest keywords. You are required to go through the sea of people online to search for your certain target audience and the reason why you don’t want to make a follower base of just any type of person. You need some potential customers for your brand. 

Now, you have to begin by selecting the right social media platforms where each social media platform is supposed to attract different groups of people. For instance, Facebook is distinguished between males and females whereas Pinterest is used by more females. You can ultimately opt and run the platform as per your requirement. 

  • Direct access to your customer

Social media engagement and conversations are being exercised every second of each day. Apparently, social media has come up as the most powerful marketing tool for business. The reason why is that it provides them with the chance to indulge with the customers directly. For instance, if someone buys a dress from your shop, then it’s very obvious that they post it on Instagram or any other social media platform. So, if you have your official business account of your brand then that person can tag you in their post. And thus, how everyone comes to know the place of the dress being bought. This is how you will easily get promotion of your brand. 

  • Enhance ROI 

The best prominent benefit across all. Social media marketing has geared more toward fueling the top of your marketing funnel, you wish to see that followers are ultimately transforming into customers. And this begins while targeting the right people from the scratch and building your online presence in an impactful social media marketing strategy. Also, you don’t want your social media marketing efforts to be for nothing so, you should hire the best social media marketing plan like OTT which aids you with the best social media services. Ultimately, we know to be focused on the followers and engagement while keeping the main goal of ROI in mind. 

  • Social Media can aid your SEO rankings 

As we stated earlier, social media marketing services work best when they support your other marketing services. Let us brief you here on how SEO is the method that takes your website’s rank higher on search engines like google. For example – if you sell your muffins in Blue Ridge, Georgia, and you want your website to show as the #1 search result when searching muffin shop Blue Ridge, GA on Google. SEO is the method that aids you to do that and you can also learn more about SEO when you read about it.

How Do Strategies on Social Media?

You can market social media by following these steps – 

  • Research everything

Since before you start social media marketing, there you need to understand 3 things which are: your target audience, what your competitors are doing, and user behaviours on the certain social media platforms you wish to go with. 

Now, the question is, how do you find all this information? 

Well, there are a couple of ways. In the case of competitors, look at their social media pages. What are they posting on a normal basis? Are they successfully engaging with posts and do they have a good amount of followers? On Facebook, there’s a characteristic where you can actually click to view what Facebook ads they’re running along. Eventually, if you want to conduct a social media audit of your competitors then you should take note of what they are doing and note it down. 

  • Strategies your content accordingly

Post conducting a wide angle of research about your target audience, now put yourself in their shoes. How are they best at responding on social media? what posts attract them and what causes them to scroll down.  Although social media pages are for your business there your main motive should be to make your consumer happy. 

Always remember that social media marketing is all centred on acquiring the attention of target, qualified, relevant followers to enter them into the top of your sales funnel. Therefore, your social media content should be fewer sales – heavy along with more customer-focused. Try to provide informative, helpful content which keeps the user attracted in every way. 

  • Optimise your accounts 

Get assured that anything you can control about your account is as optimised as feasible. Try to put the best initiative ahead on social media. And that includes filling out your bio, installing a high-resolution version of your logo similar to the logo, making sure your website links work, including your business contact information, proofreading in case of punctuation or grammatical mistakes, and more. 

  • Finalise if social media suits your services.

Social media advertising is an all-over another ballgame when it comes to comparing organic social media marketing. Therefore, our social media advertising services are specific because the goals and approaches are different.

Social Media Marketing Services
Social Media Marketing Services
5 Reasons That Convince You to Hire Professional Social Media Services

There are numerous marketing departments that understand the value of social media. It’s sort of a challenge, however, to induce firm decision-makers to invest in social media marketing and advertising campaigns. 

This is why we have come across the 5 most compelling reasons to invest in social media which are – 

Reach users on their favourite platforms – There is a record of 3.48 billion people who use social media every day. So, if you aren’t on social media, then you are probably missing a valuable platform for connecting and communicating directly with your target audience. 

  • Develop valuable brand awareness – Under several social media channels, you can post organically and form a relationship with new and current followers which led them to shift to buy your product and service. 

Balance customer trust – If you are active on social media accounts, then you are not going to communicate only with shoppers but also you will get the opportunity to set the company’s loyalty near them. 

Encourage repeat purchases – When you post about your new products, limited-time promotions, and anything else that can motivate your users to purchase from your business. And you can even share your product and services with your customers or friends to motivate them. 

Generate valuable leads – Several B2B businesses overlook the value of social media while making it an opportunity. Like over 40 per cent of B2B marketers have obtained clients through Facebook, highlighting the versatility of social media networks.

Partner with OTT – A Top Website and Social Media Marketing Agency

Under a client retention rate of 91%, OTT has been a most trusted option for businesses looking for social media marketing agency. Starting from our competitive campaigns to our industry-leading technology, we offer an unparalleled client experience and unmatched outcomes.

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What Is Social Media Marketing?

Social media marketing is the process of using social media platforms to promote a product, service, or brand. It involves creating and sharing content, as well as engaging with followers and customers, to increase brand awareness, drive website traffic, and generate leads and sales.


Why Is Social Media Marketing Important?

Social media marketing is important because it allows businesses to connect with their target audience where they spend most of their time online. It provides an opportunity to build relationships with customers and prospects, share valuable content, and establish a brand’s credibility and authority in their industry.


What Services Do Social Media Marketing Agencies Offer?

Social media marketing agencies offer a range of services, including social media strategy development, content creation and curation, community management, social media advertising, influencer marketing, and analytics and reporting.


How Much Does Social Media Marketing Cost?

The cost of social media marketing services varies depending on the agency and the scope of the project. Some agencies charge a flat monthly fee, while others charge by the hour or by the project. The cost also depends on the level of service and the platforms being used.


How Long Does It Take to See Results from Social Media Marketing?

The time it takes to see results from social media marketing varies depending on the goals of the campaign, the industry, and the level of competition. In general, it can take several months to build a significant following and see a noticeable increase in website traffic and leads.


Can Social Media Marketing Help My Business Grow?

Yes, social media marketing can help businesses grow by increasing brand awareness, driving website traffic, generating leads and sales, and building relationships with customers and prospects. It can also improve customer engagement and loyalty and provide valuable insights into customer behavior and preferences.


How Do I Choose a Social Media Marketing Agency?

When choosing a social media marketing agency, it’s important to consider factors such as experience, expertise, reputation, and pricing. Look for agencies that have a proven track record of success in your industry and that offer a range of services to meet your needs and budget. It’s also important to ask for references and case studies to ensure that the agency can deliver results.

Social Media Marketing Services

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