A viral ad campaign is one that is sufficiently funny, memorable or well-liked that it starts to spread on its own amongst individuals rather than just being broadcast by its originator. A great example is Dos Equis? Most Interesting Man In The World, the over-the-top exemplar of charisma, charm and sophistication whonquickly took on a memetic life of his own. There is no way to know for sure what will go viral and what won?t, but carefully-crafted audience appeal and creativity are essential, as is good timing.
- The way to get people involved with your own campaign is to make them feel welcome.
- People want to feel as if they can relate to the particular message that is being displayed.
- It is hard to find out what exactly drives each and every person to hop on board.
“When a marketing campaign goes viral, a company?s sales, engagement, and brand awareness can increase dramatically.”