Our younger generation is increasingly choosing TikTok as their preferred social media site. Members create and distribute 10-minute or less short-form videos. Because TikTok is so popular with Generation Z, it makes sense for brands that target that group to be present there.
A new crop of influencers, who have much more sway over today’s teens and tweens than the more traditional movie or television stars, has also been brought forth by TikTok. However, how do you locate TikTok influencers, especially if you are yourself “more advanced” in years?
Through this guide, we would take you a look at a few of the processes which can be used to search for TikTok influencers.
A free influencer Search tool is used to find TikTok influencers through their location and language. You have to just select the candidates for your global marketing campaigns in order to explore your business internationally. You can go with sophisticated filters to target the most relevant influencers to your brand.
Through our platform, we will offer you the easiest way to search for influencers in a niche. Here you need to enter your topic of interest and likely a location if you find it important. And then, our tool will showcase a list of 10 relevant influencers.
Over the past few years, TikTok has experienced tremendous growth. More than 3.5 billion people have downloaded the app as of late. For the majority of 2019, it was the third-most downloaded non-gaming app, and in 2022, it will be the sixth app to surpass 3.5 billion downloads.
Despite breaking India’s legislative framework and receiving a temporary ban there at the beginning of 2019, TikTok now has more users there than anyplace else. With over 200 million downloads, the United States comes in the third position, with more Indian users than Chinese users.
However, some American lawmakers are concerned about TikTok’s popularity because they don’t like the idea of a Chinese app doing so well in their country. Chuck Schumer and Tom Cotton, senators, said in a letter to Joseph Maguire, acting director of national intelligence, in October 2019 that TikTok “is a possible counterintelligence threat we cannot ignore with over 110 million downloads in the U.S. alone.” How much weight is given to these worries will become clear over time.
From Other Influencer Platforms?
TikTok features a different kind of material than the other platforms do. This is partially a result of TikTok’s organizational structure and the makeup of its user base. Instead of text postings, static photos, Stories, or longer films, TikTok users share shorter videos. Users of TikTok don’t create the captions you find on Instagram posts or the lengthier text blocks you typically see in Facebook postings.
However, users of TikTok also use creative elements like filters that Instagram users use in their Stories. However, TikTok is certainly more participatory and compared to the other sites, you are more likely to watch brief videos of TikTok users going about their daily lives.
TikTok frequently uses live streaming, probably as a holdover from Live.ly, which reigned during the peak of Musical.ly. TikTok does not, however, dominate the live streaming market among its youthful fans in the gaming community, whereas Twitch continues to be significantly more well-liked.
Influencer marketing is still perhaps the most popular way for firms to advertise on TikTok, despite the network’s recent introduction of an official advertising platform. Here, marketers collaborate with well-known TikTok creators to produce pertinent content that they then share with their audience.
TikTok influencer marketing can be a highly successful approach to increase brand recognition if you create a product that would appeal to a group of regular TikTok consumers.
Finding compatible influencers is required if you think TikTok is a good fit for your audience. Finding influencers that post videos on pertinent subjects using our new TikTok influencer tool might be a nice place to start.
You should pay close attention to each influencer’s posting patterns after you reach the stage when you have a solid understanding of the types of influencers to contact. Consider why they are well-liked. What kinds of videos do they post online? Do they seem to share your brand’s values, or is there a significant chance that they might be in conflict? You should definitely take a close look to make sure they aren’t already posting about your rivals.
In addition to using our new tool, the best place to begin your search for influencers if you don’t want to pay a platform or agency is with a Google search. Be mindful that the TikTok influencers who rank highest in a Google search are not necessarily the ones who are the most successful influencers. You’ll need to pay close attention to the data that are provided and the kinds of videos that the influencers you identify in this method share.
Put the name of your niche in the search bar along with a phrase like “top TikTok maker.” You may look up “top TikTok beauty creator,” for example.
Current Influencers Are Successful on TikTok.
It’s probable that the influencers you already work with on Instagram, Snapchat, Twitch, or YouTube also have popular TikTok profiles. It might be worthwhile to extend your current partnerships to TikTok if their TikTok audience fits your preferred demographics.
Regardless of whether you already have a relationship with them or not, it is definitely worth looking to see if influencers you are familiar with from another platform are also active on TikTok. They might have a sizable following on TikTok if they have a large audience of Generation Z viewers on YouTube or Instagram.
We have researched many influencer platforms and produced in-depth articles on them. We have seen that several companies are expanding their products to include TikTok. You can currently utilize a program to find TikTok users on, OTT, Upfluence, Post for Rent, and Izea.
Even though these platforms cost money to use, it’s usually a smart investment because they make it much simpler to find influencers and typically contain a plethora of data that can aid in your decision-making.
It could be preferable to hire a company to handle your influencer marketing planning. Although TikTok is less well-known than other platforms, more agencies are starting to cater to it. These include, among others, PMYB, the Influencer Marketing Factory, OTT, and 6Degrees.
Often, you may trust the agency to find you the right influencers by making recommendations. To locate the greatest influencers for your brand, agencies may occasionally employ one of the platforms, and many have their own internal influencer-finding tools.