Influencer marketing platforms (IMPs) are a relatively new but growing industry that helps connect brands with social media influencers. IMPs provide a service for both brands and influencers, making it easier for the two to connect and work together.
Brands and agencies can use these platforms to identify and assess potential influencers for their campaigns. Some platforms also offer tools to help with influencer outreach and campaign management. Influencer marketing platforms can be a valuable tool for brands looking to tap into the power of influencer marketing. By using these platforms, brands can save time and effort in finding and working with influencers.
Benefits of Using an Influencer Marketing Platform:
One of the most useful techniques to reach out to potential consumers and promote your business is influencer marketing. And with the help of an influencer marketing platform, you can easily connect with influencers, identify the right influencers for your brand, and track your campaign’s progress.
Here are some of the benefits of using an influencer marketing platform:
1. Easily Connect With Influencers: An influencer marketing platform makes it easy for you to find and connect with influencers who can promote your brand.
2. Identify The Right Influencers For Your Brand: An influencer marketing platform can help you identify the right influencers for your brand and campaign.
3. Track Your Campaign’s Progress: An influencer marketing platform can help you track the progress of your campaign and see how it’s performing.
4. Save Time and Money: An influencer marketing platform can save you time and money by helping you connect with influencers, identify the right influencers, and track your campaign’s progress.
5. Boost Your Reach and Engagement: An influencer marketing platform can help you boost your reach and engagement by connecting you with influencers who can promote your brand.
If you’re looking for an Influencer Marketing Platform to help with your Influencer Marketing Campaigns, we’ve got you covered. Check out our list of the top 10 Influencer Marketing Platforms.
1. Over The Top SEO
OTT is the best influencers marketing platform because it has the largest database of influencers in every social media network. OTT uses technology and human intelligence for creating its Database. They make it easy for you to find, connect with, and track the performance of influencers. They believe that the future of marketing is influencer-driven. They are on a mission to make influencer marketing more accessible, transparent, and easy to use.
They offer advanced analytical tools to find and track influencers. They have a dedicated team of experts who can help you with every step of your campaign, from planning to execution to tracking.
Benefits of OTT over other platforms:
- A huge database of influencers: OTT has a huge database of influencers in every social media network, so you can easily find the right influencers for your brand.
- Advanced analytical tools: OTT’s advanced analytical tools make it easy to find and track influencers, so you can see which influencers are most effective for your brand.
- Affordable: OTT is one of the most affordable influencer marketing platforms, so you can get started with influencer marketing without breaking the bank.
If you’re looking for a way to take your influencer marketing to the next level, look no further than OTT. They can help you find the right influencers, connect with them, and track their performance. Sign up today and see the difference OTT can make.
creator.co started its journey in 2018 by the name of shop and shout. Creator.co only focuses on small businesses and micro-influencers and they concentrate on marketing as well as content creation part. Because they believe the quality of the content is the main king in this business and it can make and break the deal.
- They have a massive database of 500M influencers which includes all Celebrity, micro, and nano influencers.
- They provide detailed data on each listed influencer including niche, audience, and engagement rate of the influencer.
- They offer two plans first one is the hands-free plan and the second is a much cheaper self-service plan.
Upfluence is an influencer marketing platform that is especially beneficial for small businesses because of its affordability. It has a massive database of Twitter, Facebook, Youtube, and Instagram influencers and bloggers of every niche that suits every requirement of your business. Upfluence is a self-service influencer marketing platform and businesses can search its database to find suitable influencers for all marketing campaigns.
- They introduced two new products, first is a facade a social media search engine and a publisher which is an influencer relationship management system.
- They mainly focus on small businesses but big brands like Microsoft also use their services.
- IMS (Influencer management system) has multiple effective tools so that businesses can choose a number of influencers for their ad campaigns and manage them easily.
CreatorIQ depends on technology to improve influencer marketing and to eliminate long-standing industry issues such as following fraud, exaggerated reach metrics, and misleading influencers. CreatorIQ connects seamlessly with social platform APIs, and its AI-powered algorithm examines over 700 million publicly social accounts, comparing everything to a set of parameters to determine if they should be included in the platform database. They presently have over 15 million creator accounts registered.
- They openly admit that their clientele includes huge corporations such as Disney and Ralph Lauren.
- Once you’ve discovered the people you wish to collaborate with, you may ask them to participate in your team by email. They may sign up and undergo the selection process set by you.
Refersion is not an influencer marketing platform, but rather an affiliate marketing platform. Nonetheless, it satisfies many of the requirements of influencer marketing. There are several commonalities between affiliates and influencers. They have affiliates who run popular websites and social media pages. Refersion has one benefit over other platforms, instead of hiring an influencer they charge a commission for every product sale so that way you only have to pay when someone buys your product through influencer.
- Refersion is heavily focused on eCommerce and connects with all leading eCommerce platforms.
- Refersion is a great option for brands looking to start or scale their influencer marketing efforts. The platform makes it easy to find and connect with influencers, and track the performance of your campaigns.
- It features a portal for influencers that displays the criteria and requirements of your marketing campaign
There are a tons of different influencer marketing platforms out there, and it can be tough to know which one is right for your campaign. To help you out, Influencity has a massive database of influencers, so you can find the perfect fit for your needs. Influancity mainly focuses on Instagram, TikTok and youtube but has its command on other social media influencers such as Twitter. It presently has over 70,000,000 influencers in its portfolio, 20 million on TikTok and 10 million on YouTube.
- Influencity provides an astounding quantity of information. Filters can be used to your searches to go further into an influencer’s profile.
- Influencity also offers a high level of information for their endorsements. You can readily observe the kind of populations that their influencers addressed and how effectively their posts were received by their followers.
7. Find Your Influence
Find Your Influence is a one-stop shop for influencer marketing that was created in 2013.
Find Your Influence is an influencer marketing platform that helps you find the most popular content and influencers in your niche. With Find Your Influence, you can search for content by keyword or topic to find the most popular pieces in your industry. You can also use the platform to find influencers in your niche, so you can connect with them and promote your content.
- They provide talent management and find influencers for your campaign features.
- You may also choose which social media networks you wish to utilize when creating your campaign, making it an excellent tool if your want to target a particular population for your ad campaign.
- It provides a variety of interaction options to ensure that communication is smooth. If you want additional human assistance, they also offer a Services staff available to assist you in implementing your influencer marketing initiatives.
Traackr, which was founded in 2008, is one of the earliest influencer marketing networks.
With Traackr, you can create and manage your influencer relationships, monitor your brand mentions and social media activity, and measure the impact of your campaigns. Traackr has
Plenty of effective tools mainly focuses on mid and small-size business and help them build healthy and long-term relationship with influencers.
- Their database is a hybrid means they use technology as well as human input to build their database.
- It has a listing tool that can track the real-time content and social activity of an influencer.
Grin is an influencer marketing platform that connects brands with social media influencers. Grin mainly focuses on e-commerce businesses and is known for its organization of data to increase easebility for users. Organizations can easily integrate grin into their existing system. It allows brands to search for influencers by topic, location, or audience size and provides detailed analytics on each influencer’s engagement rate, reaches, and more.
TapInfluence is another popular IMP that offers a wide range of features for both brands and influencers. Brands can use TapInfluence to find influencers, contact them, and create campaigns. Influencers can use TapInfluence to find new opportunities, connect with brands, and get paid for their work.