Toronto Website Design & Development

Powerful, Meaningful, and Effective Web Design Company in Toronto.

  • Flawless coding efficiency.

  • Superb back-end optimization.

  • Keenly engineered asset placement.

  • Breathtaking Graphic Design.

  • Customized conversion optimization.

  • Addictive, mesmerizing, unique designs.

  • Customized conversion optimization.

  • Best website design company in Toronto

OTT is practically the best web design company in Toronto.

If you are with us, you get nothing but the Rolls Royce of the websites.

Its much easier to convert your potential client with a stunning, user-friendly and productive design that can influence your targeted audience committing to action.

Over The Top SEO

Why do you need a Website Design in Toronto?

Not long ago, most companies used to spend a great deal of energy getting elements like logo design, catchy jingles, and even stationery branding just right. They understood that, although irrelevant to their actual commercial practices, these things would end up defining their businesses where it mattered most: In their clients' minds.



And yet, following the jump into the digital age, many businesses seem to have grown oblivious to that vital lesson! Which is likely why you see so many useless stock websites that wouldn't convert an ice cube into water on a hot afternoon.



Understand this: Online, your company’s website is everything to your customers’ eyes.



It is a storefront that lets them decide if a business seems shady or reliable. It is the friendly vendor that helps them find exactly what they are looking for. It is the manager that calls them by their name and earns their trust to take care of business.



Why create a website that blows every visitor's minds? Conversion efficiency, inbound strategies, and customer satisfaction are all excellent reasons. But why don't we start with "perceived value" and take it from there?



After all, ask Apple how that has worked for them over the years.



What It Will Take You To Rank Higher?
What SEO Opportunities You Are Missing?

See If Your Business
Qualifies To Work With OTT.

We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve helped nearly 2,000 clients grow their businesses, online and offline. However, we realized that we couldn’t help everyone. and the truth is not everyone is our match made in heaven. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.


Wondering if you Really Need a Toronto Website Designer?

The fact that you’d even ask the question tells us how much you really do. But that’s ok! Otherwise, you wouldn't need us to handle this side of the business.

The reality is that only a small portion of the people doing business right now truly understand the marketing powerhouse that is an expertly engineered website. Some have "an idea" about it. Others simply look around in dismay at competitors and curse their online success, not really understanding where it stems from.

But if you want a somewhat more convincing argument, just try this: Go and find a big, successful business or brand that has a crappy website. We’ll wait.

Anything that looks outdated, cramped, boring, o just plain ugly serves only to undermine your company's online presence. In a market where trust is a commodity, a website like that is all it takes for people to turn around and never look back.

Our Toronto website design experts are here to carve a place for you in the top of your visitor's mind, keeping them impressed and truly appreciative of the value you have given them while visiting your website. We build websites professionally so that they seamlessly lead people to make the purchase or act upon your desire. It's the kind of investments that guarantee that your brand is the first thing that comes to mind when someone thinks of buying what you offer.

The most amazing thing about having a superb website design in Toronto is there to make the phones ring; the doorbells chime; the inbox full. A truly professional website is there to convey your message properly to your consumer, present your case in a very clean and fast manner and in return grow your business, and make their lives much easier while searching for what you have to offer and most importantly increase your revenue.

So, let me ask you this: Do you really need a professional Toronto web design company?

Creating Bespoke Websites in Toronto

You are here because you want a lesson in how to make a website – and if you are, wrong place, buddy.

However, we do believe there's some value in having business people take a peek behind the curtain and into the mad hatter's workshop. To give them an idea of how everything is put together, and why it makes for such a capable marketing machine once it's done correctly.

Strategy and Planning – We Let Ideas Shine

Few people realize that truly remarkable websites usually start far away from keyboards and screens. They begin on marker-scribbled whiteboards and jotted yellow pads, surrounded by massive amounts of coffee and brilliant people.

To put a killer website together, you need to start by defining the objectives you want it to fulfill. Your company's goals, and translate those into systems capable of carrying them out successfully, and consistently.



Meaningful Design – From Concept to (Virtual) Reality



Once you have a clear understanding of what the site will be for, you can move on to creating it. This is the stage where we start developing assets.

Our graphic design department at OTT is such a talented crew of passionate artists – they begin shaping our initial ideas into viable, beautiful, but above all, effective elements that will form the website's composition. Make you lose your breath for a good moment or two and ACT. yes ACT!!!


Website Coding and Optimization – Hammering Time



Ideas can be great and designs breathtaking, but it takes gifted programming heads and fingers to type them into existence. Especially in that flawless, efficient manner that makes search engines and more importantly the consumers fall in love with them.



Here, our experienced SEOs join forces with our programming staff – half of them clearly crazy, and the other half just better at hiding it – to develop beautiful pieces of code that you could frame and display in a gallery. Seriously now, when you searched for the best web design company in Toronto, could you imagine stumbling upon such perfection and clarity? We know you didn't, don't lie :) Well, this could potentially be yours… all you have to do is ask us nicely and open your checkbook, we only promise a flawless, magnetizing website.


Content & Marketability – Unforgettable Experience

There’s no amazing website without amazing content to go with it. Which is why we staff an in-house team of creative writers and researchers capable of weaving together compelling, deep, and optimized pieces of content at a moment’s notice.

Experienced in a variety of niches and styles, they make sure to wear your hat when creating content for your brand, whatever content they create fits effortlessly with your existing marketing tone and branding efforts. Making up the final piece in the website puzzle, our writers marry back-end optimization with user behavior – Making sure people find their way to the conversions systems in place.

We are here to make sure you don't need anyone else besides OTT at your side. (Yes, we just said that)

Monitoring, Analysis, Diagnosis, and Iteration.

Once all those other elements are in place, our work can finally commence. What? Did you think we were just about finished? Hardly.


When our OTT design ninjas finish crafting your website and declare it: complete, we switch to the escalation and expansion mode. We keep close tabs on everything that goes on in your brand-new site. Combining hard data and analytics with experimentation to iterate, improve, and enhance those initial systems and improve their performance.


Our philosophy is that regardless of how well a site’s doing, we can always make it better.



The Power of OTT’s Local Web Design & Development Extras



Above we covered some of the most important reasons on why you need a professional website designed by professionals only.
But the fun is just beginning, once a website is done and online, it needs exposure and someone has to find your website or page in order to take action in it.


Let’s take our city for example. To find our company in Toronto you had to perform a local search such as "Toronto Web Design", or "Toronto website Design Company". After your query, Google showed you 3 different kinds of results:


PPC in Toronto – local PPC ads will appear at the very top of the search results page if your campaign is properly set, and will present the world your newly done amazing website, PPC will allow you to immediately publish the services you provide to your desired audience near you. Pay Per Click, Pay Per Call, Pay Per Usage basically. Google also lets consumers know that the people offering these services are paying to be seen in the AdWords section of the search results, they are not there to stay, just refresh the page and look how someone else takes someone else’s spot, CONSTANTLY.


Then, depending on your niche, visibility, priority and other criteria, Google will determine which type of result comes next:


Local Google Maps for Toronto
or
Organic SEO in Toronto


Now google ranks the most relevant results from top to bottom and showcases basically the winners.



Let’s assume your business is offering a service or product within a given location, whether physically or online. Chances are high that Google will present the Maps section before the Organic section.



Google Maps Marketing in Toronto – If you don’t know this by now, well these next few lines will be an earth-shattering revelation for you. Google maps is one of the most effective ways of getting new traffic, phone calls, and people walking into your place of business. It is so effective that you might see a drastic increase in traffic in a matter of hours after being properly created. We can rank maps like no one else can, we can make the impossible, POSSIBLE... Google maps marketing is one of the strongest, most amazing ways to generate revenue almost instantly for your business. And guess what, OTT is by far the leader in that space.



Local SEO in Toronto – Well, this line never gets old: SEO is power, local SEO is even more power. By appearing organically (naturally) at the top of organic results, Google will inexorably bring you a 3rd of all the traffic volume your niche has to offer online. If there is one place you always want to appear high and mighty, it is within organic results.



Think about it this way, the average consumer that searches for a service or a place through the 3 options Google presents (local SEO, local maps, local ads), will be picking the organic SEO positioned over the other two options 4 out of 10 times, and in many cases 6 and 7 out of 10 times. The organic appearance on local results is not only a clear statement of who is the local boss in your niche, but also who is the most stable and long-lasting.



It is generally perceived, and rightfully so, that organic positions are worth more than ads and maps. It is a clear indicator that a website is being properly managed on all channels and it is sending the right message to its designated audience (human or bot). You must make sure you are on a steady path to mastering your niche and perfecting your services.



When your website is designed with the best user experience in mind, when the content speaks louder than that of your competitors, when you get to enjoy the best website development teams, when your brand is exposed to the public in a way that converts effortlessly, when the product or service you offer is of the BEST quality, and when you have your organic SEO to support all of that, you are painting a picture that resonates more like a badass brand rather than the average service / product provider.



As the most powerful result of them all, Organic SEO keeps ruling with an iron fist and always wins the marketing race hands down. It guarantees gradual growth and stability for businesses, especially local. And it works. In fact, you must have found us by searching for a: “Website design company near me” or “Website development in Toronto, and it was all organic.



Long story short, we can rank anything we want in top organic positions. All it takes for us is to want to do it. And to be paid for that, of course. And within the time period we evaluated it would take to get there, of course.

What It Will Take You To Rank Higher?
What SEO Opportunities You Are Missing?

See If Your Business
Qualifies To Work With OTT.

We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve helped nearly 2,000 clients grow their businesses, online and offline. However, we realized that we couldn’t help everyone. and the truth is not everyone is our match made in heaven. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.


Ready to Get A Site Like That for Your Company? Might Not Be As Simple…

As we mentioned in the beginning, when you are with us, you get nothing short of an incredible website to power up your digital marketing. However, not everyone is invited.

Due to the nature of our business, we recently had to close our doors to new clients to only let potential partners in.

Why? Simply put, because we are not an ordinary SEO company. But if you have read this far, you probably noticed that already.

Before taking in a new partner company, we perform a full SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) on them, and screen through a very detailed questionnaire.

These elements are essential to accurately assess newcomers' real standing (not just their perceived situation) and judge if a partnership would be a good match or not.

For those who only need a website design and development in Toronto, we rarely take design work alone, as our case load is very busy with all-around business partners, come to think about it, we don't really want you to have what we have unless you are a part of us.

If you think you got what it takes to play in the majors, then, by all means, get in touch. We'll talk and see how it goes.

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Toronto Web Design Q&A

Lately, we've come across many marketers, business owners, and even regular joes who are genuinely interested in gaining a more in-depth understanding of the topic of web design. From an SEO and marketing standpoint.

So, we talked it over with the boys at content and had them put together a quick resource tackling the most common questions on the subject. You are welcome.

What do you mean by web design?



Either that or "What is web design in English" are probably two of the most searched questions on this topic. So, just in case we haven’t made it clear by this point, we’ll start with this classic FAQ and take it from there.

We refer to "web design" to the meta-discipline that revolves around the creation of amazing websites. Let’s break it down.

A lot of disciplines come into play to create genuinely awesome websites. The ones meant to function as an active part of a business' operations. Any moron can type "how to make a website" or "create a website" online and put together some haphazard, website-builder stock site and get it online.

But a functional business website has to meet certain conditions — Excel at accomplishing specific tasks. And you don't get that by chance.

You get that through careful planning, strategic asset allocation, and efficient execution – Which are all pieces in the web design puzzle.

What is the use of Web design in Toronto?

The primary function of web design is to guarantee that your site does exactly what it is supposed to do. It sounds like a fairly straightforward concept, at least until you start to think about all the websites out there that fail miserably at this "simple" premise.



A common misconception that goes around in this regard is that all websites are the same. Most either see them all as just a digital billboard (wrong) or just like a marketing checkbox they need to tick (wrong, wrong.)



A business website is there to fulfill concrete goals, like helping them conduct their operative tasks, serve as a client-generating asset, function as promotional platforms… the list goes on and on. It also varies from company to company.



Toronto Website design is there to make sure that whatever your website is supposed to be doing, it does so in the most efficient and profitable way.



Is there any scope in web designing?



Indeed there is. However, this is a question that can be addressed in several ways.



From a discipline standpoint, there are a lot of disciplines that can be filed under the scope of web designing. Graphic design, for example, is a big one. And it is the first one that most people think of when the topic of web design is brought up.



The problem with that assumption is that it doesn't address the full spectrum of talents and skills that go into creating genuinely amazing sites.



Interface design, UX design, coding, marketing, and of course, search engine optimization are also fundamental elements of proper web design.



Now, from a design standpoint, the scope of web designing is directly tied to the functions that site is meant to take on.



For example, a simple digital portfolio is most likely a pretty straightforward affair. Graphic design would be the cornerstone as most other functionality other than display and UX will be minimal. On the other hand, an efficient eCommerce platform is a much more ambitious, modular project. There, the scope shifts and elements like coding will become vital while the graphic side takes a back seat.

What is the difference in web development and web designing in Toronto?

While often used to refer to the same thing nowadays, the fact is that web development and web design refer to different aspects of creating a website. Both of which involve entirely different skill set, and have been touched upon here already.

Web Design is meant to encompass the development of parts of a website that involve its graphic presentation, and its usability. It is a discipline that accounts for the site's goals, user experience, aesthetic composition, and how all these elements interact with each other.

Web Development, on the other hand, refers to the process of taking those elements of a website's design and turning them into a functional site. A web developer uses HTML, CSS, JavaScript, PHP, and other programming languages to execute the designs' vision and make it a reality.

What are the benefits of web design in Toronto?

Lack of professional web design is one of those things that can end up costing a business a lot in missed revenue. But an excellent way to understand why is by going over some of the most important benefits the discipline delivers:

- Search Engine Optimization: You can have the most beautiful website in the world. If nobody finds it, it might as well not exist. Web design helps guarantee that the most relevant elements of SEO are present and accounted for from the ground up.
Things like load speeds, optimized metadata, dwell time, and image optimization plays a big role on your site rankings. Web design ensures that all these things are taken care of, which in turns will help your site and content rank better in SERPs.

- Mobile Responsiveness: There was a time – not long ago – when mobile compatibility was seen as a secondary concern. Those days are long gone.
Now, most users engage with companies (and their sites!) through mobile devices. So, ensuring your website is as appealing and functional on a iPhone as it is on a PC desktop is non-negotiable if you want it to succeed.

- Powerful Branding: Web design involves far more than just creating a site that looks “nice." It's about making an impression your clients won't forget.
Through meaningful design, a website can combine elements in synergy. Becoming a branding piece in and of itself that can help your company’s brand permanence even after a visitor has left.

- Practical Functionality: Your company's website is there to do much more than just look pretty and help your marketing. The most effective sites are those chock-full of systems that improve your bottom line – Whether that's by generating leads, handling aspects of your industrial processes, or merely promoting relevant information.
Web design serves as the perfect platform to ensure all these goals are backed up by effective systems that consistently carry out those objectives.
What It Will Take You To Rank Higher?
What SEO Opportunities You Are Missing?

See If Your Business
Qualifies To Work With OTT.

We have inspired and motivated business owners, entrepreneurs, and professionals around the world for the past few years, and we’ve helped nearly 2,000 clients grow their businesses, online and offline. However, we realized that we couldn’t help everyone. and the truth is not everyone is our match made in heaven. Therefore, we only accept new clients after an extensive screening process that helps us determine whether we will be a good fit for each other.


How do I become a web designer in Toronto? / How can I learn web design in Toronto?

We previously referred to web design as a meta-discipline, and that’s because there are a lot of skills and know-how that goes into the discipline.



That means that to become a web designer, you need to learn about and acquire the skills required to strategize, design, and execute fully functional websites. And that's just to fulfill the minimum qualifications.



For example, here at OTT, all our designers must be fluent in some form of web-oriented code (often, more than one) But with our strict selection process, that alone wouldn't get you through the door. We also require that they know about marketing and advertisement, economics, psychology, and engineering - as all these disciplines are involved in the level of websites that we develop for our clients.



Why should I learn web design in Toronto?



Unless you are a kid looking for a career, the fact is that you really shouldn’t. And we say that with the perspective of you being a business owner who needs to improve their online presence and is considering a DIY approach.



If you have been paying attention, you'd probably realize why.



There is a lot that goes into creating truly effective business websites. Especially to meet the high standards we hold here at OTT. That means there isn't a realistic way for you to acquire all the know-how that goes into making a site like ours, to actually make it happen, and not having your business suffer in the process.



At some point, you need to consider if it’d even be worth it!



Nine times out of 10, it will make much more business sense for you to hire an agency to take care of it. And the other 10th will most likely end up with you struggling with some stock site until you surrender and outsource the creation of a real business site.

What skills are needed to become a web designer?

We ran this question by our design staff, and they told us that one of the most common questions they hear in their profession was actually "What do you learn in web design?"

So, we thought a closer breakdown of some of the most relevant skills a web designer should have was in order:

- Proficiency with design software: Every professional needs specific tools, and the expertise to handle them effectively. A fundamental list of software a web designer should master includes Photoshop, Adobe Illustrator, Adobe After Effects, and a robust mockups tool like Balsamiq Mockups.

- Aesthetic sense: At the end of the day, a good website has to be visually appealing. Being able to tell what works from what doesn’t (taste-wise) is essential for a good designer.

- UX design: They should have a solid grasp of how a user will interact with the final product.

- Responsive design: As well as have a familiarity with how a site's parts will work in different display environments.

- Graphic design: Duh.

- Adobe animate: While it won’t work for every page, a basic understanding of animation almost always helps.

- Coding: The more languages, the better. But at the very least HTML, CSS, and JavaScript.

- Web Server Management: Although a bit on the fringe, understanding of the back-end of a website is a terrific skill for a designer to have.

- Time management: Essential to meet deadlines and stay on schedule with tasks.

- Project management: Web designers often have to manage a great deal of their work.

What kind of jobs can you get with web design in Toronto?

Tempting as it is to provide an obvious answer, the fact is that this isn't a bad question to pose.



As you can see, there is a whole lot that goes into website design. A lot of varied skills and in-depth know-how play a crucial role in this profession. Which means that when you are an accomplished web designer, you are also well equipped to fulfill several roles in the tech industry.



From backup programmer, analyst, to marketing advisor, there are probably several types of shoes you can fill in a company if you are good at web design.



What qualifications do I need to become a web designer in Toronto?



As good as a graduate title might look on your wall, the best qualifications a web designer can have is evidence of their skills and knowledge.



Formal education goes a long way in most places, but we've met self-taught designers with a decade-plus of experience that could code with the best of them. And had the portfolio to show it.



Most of the time, the best qualification you can have in the tech industry is being god-tier at what you do, and have the ability to demonstrate it.



What is the salary for a Toronto web designer?



It might seem out of place here, but once our clients understand everything that goes into creating an excellent website, this is one of the most common FAQs. We often joke that the immediate follow-up is "What is the salary of a web designer in India?



But all kidding aside, a web designer's salary varies greatly and is often tied to their level of skill and experience.



In the U.S., entry-level web designer position averages 43k plus a year, and senior positions with a few years of experience pull about 54k plus.



Here at OTT, we like to keep our moneymakers happy. So, we make sure our whiz design kids are always being compensated well above the market average, and they are worth every penny.

Do you want to know what
Will it take for you to rank higher?

Who knows? OTT might be the best thing that ever happened to you.

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