The ever-changing landscape of the internet, especially in SEO, requires SEO professionals to be flexible and adaptable. Voice search has become increasingly popular, with 20% of searches now being conducted through mobile apps and Android devices. The popularity of voice assistants like Siri, Cortana, and Amazon Alexa is a testament to the growing importance of voice-driven searches.
SEO professionals must keep up with these changes to ensure that their client’s websites are visible in search results. This means optimizing websites for voice search with Voice search SEO strategies, which involves using long-tail keywords and natural language. It also means creating high-quality content relevant to the topics people are searching for.
By being flexible and adaptable, SEO professionals can help their clients stay ahead of the curve in the ever-changing world of search. In this article, we are providing some additional tips for SEO professionals who want to optimize their websites for voice search.
Voice Search SEO
Voice search SEO is the process of optimizing a website so that it appears higher in search results when people use voice search. Voice search is a type of search that allows users to speak their queries into a device, such as a smartphone or smart speaker. Voice search queries are often more natural and conversational than traditional text-based searches.
Voice Recognition Technology
Voice recognition technology is becoming increasingly sophisticated, and as a result, voice search is becoming a more popular way to interact with the internet. In fact, according to a study by ComScore, voice search is expected to account for 50% of all search queries by 2020.
This growth in voice search has several implications for SEO. First, it means that businesses need to make sure their websites are optimized for voice search to be found by potential customers. Second, it means that SEO professionals need to understand how voice search works to help businesses optimize their websites.
Here are a few reasons why understanding the growth of voice recognition technology is important for voice search SEO:
Voice search queries are more:
1. Natural and conversational: When people use voice search, they tend to speak in natural language, rather than using the exact keywords that they would type into a search bar. This means that businesses need to create content that is optimized for natural language queries.
2. Local: People often use voice search to find local businesses or products. This means that companies need to make sure their websites are optimized for local search.
3. Long-tail: People often use long-tail keywords when they use voice searches. This means that businesses need to focus on optimizing their websites for long-tail keywords.
By understanding the growth of voice recognition technology and how it is impacting voice search, businesses can use 6 Voice search SEO strategies to improve their chances of being found by potential customers who are using voice search.
AI and Voice recognition technologies are helping voice search
With the use of different contexts and questions, voice search has undergone a considerable evolution, which has improved its functionality. Google can interpret past statements or searches, such as the Golden Gate Bridge or the Swiss Alps, by using spelling corrections and queries.
Context-based searches can help users identify specific restaurant menus while app-based contexts can assist users narrow down the response based on location. Marketers need to integrate voice search techniques into their websites and concentrate on producing outstanding content that is written in a friendly manner.
It is crucial to recognise that voice search users frequently represent a variety of personality types, with some seeking rapid responses and results while others prefer quick replies and results. Marketers may target both types by combining context and conversational search of users and improving their search experience.
6 Voice Search SEO Strategies for your website
Here we are explaining 6 Voice search SEO strategies to help you win the game of Voice searches.
Understand Your Customer & Device Behavior
Just as voice search algorithms use data to understand search context, marketers need to understand consumer behaviour. Real-time data and research can help marketers understand how different people use voice search and on what type of voice-enabled device.
Voice search algorithms use data such as location, time of day, and previous search history to understand the context of a voice search query. This helps them to provide more relevant results.
Marketers need to understand how consumers are using voice search to reach them with their marketing messages. They can do this by collecting real-time data about voice search usage and by researching consumer insights.
Focus on Conversational Keywords
Short-tail keywords are still important, but they are becoming less relevant as more people use voice search. Voice search users tend to ask questions in natural language, so marketers need to focus on conversational long-tail keywords.
Marketers who want to rank well in voice search need to focus on conversational long-tail keywords. This means creating content that answers the questions that people are asking in voice searches. For example, a coffee shop could create a blog post about the best coffee shops in their city or a recipe for making a cup of coffee.
By focusing on conversational long-tail keywords, marketers can ensure that their content is seen by more people who are using voice search.
Create Compelling Persona-Based Content
When optimizing for voice search, it is important to keep in mind the following:
- Brevity: Voice search users are often looking for quick and easy answers to their questions. Make sure your content is concise and to the point.
- Context: Voice search users are often asking questions in a specific context. Make sure your content is relevant to the user’s intent.
- Relevance: Voice search users are often looking for information that is relevant to their location. Make sure your content is relevant to the user’s location.
Create clear and concise content that answers common questions in a natural language, avoiding jargon and using words people use when searching for information.
Use long-tail keywords, which are more specific and more likely to be used in voice search queries. Use schema markup to add structured data, helping Google understand your content and rank it higher in voice search results. Create a FAQ page to answer common questions and optimize images for voice search by adding alt text.
Provide Context with Schema Markup
If you are not familiar with schema markup, it is a way of adding structured data to your content. This data can help search engines understand your content and rank it higher in search results. Schema markup is especially important for voice search, as it can help Google understand the context of your content and provide more relevant results to voice search queries.
If you are interested in using schema markup, there are several resources available to help you get started. The Schema.org website provides a comprehensive guide to schema markup, and there are also several plugins and tools available that can help you add schema markup to your website.
Here is a quote from Milestone Marketing research that supports the use of schema markup:
“Based on 9,400 schema deployments, we found significant gains of +20-30% – with an average of 40 schema types and 130 attributes and properties.”
This research shows that schema markup can significantly improve your website’s ranking in search results. If you are not already using schema markup, I encourage you to start today.
When people use voice search, they often ask questions that begin with “Who,” “What,” “Where,” “When,” “Why,” and “How.” These questions are typically asked in a conversational tone, and they are looking for answers that are immediate and relevant.
To optimize your website for voice search, you can create a FAQ page that answers these common questions. When creating your FAQ page, be sure to use conversational language and answer the questions in a way that is easy to understand.
You can also use schema markup to mark up your FAQ page, which can help Google understand the content of your page and rank it higher in voice search results.
Think Mobile & Think Local
We are moving towards a world where people and devices are mobile. As a result, it is important to remember that mobile and local go hand-in-hand, especially when it comes to voice search.
Mobile devices allow users to perform local queries on the go. Voice search, on the other hand, allows users to ask hyper-local questions.
To ensure that your website is optimized for mobile and voice search, make sure that directions to your physical location are easy to find on your website. You can do this by adding a map to your website or by providing clear and concise directions.
Additionally, users have different expectations when they are using a mobile device versus a desktop computer. When optimizing for mobile, it is important to create a different experience for mobile users. This could include things like optimizing your website for a smaller screen or making it easier to use with a touchscreen.
When people use voice search, they are often looking for businesses or services that are located near them. Make sure that your website is optimized for “near me” type searches by including your location in your title tags and meta descriptions.
By following these authentic Voice search SEO strategies, you can ensure that your website is optimized for mobile and voice search. This will help you reach more customers and improve your bottom line.
If you are looking for a reliable and experienced Voice Search SEO company, you can trust OTT. Overthetopseo is one of the best SEO companies in the US, offering result-oriented SEO services for over two decades. They have helped thousands of clients rank higher in voice search results and drive more traffic and sales to their websites.