When running a water damage or restoration business, you will need always to be working on referrals. One great source of referrals is your satisfied clients. Asking your past customers to refer you to their friends and family is a proven marketing strategy. When you have successfully completed a job, leave a referral card your current client can give out, being sure to explain your request. Offer your current clients a referral incentive for sending new business your way. Giving cash rewards for referrals is a time-proven strategy, and there are other incentives that might work well depending on the situation.
If you have a client who is also in a service business, consider offering to trade referrals. Insurance agents, contractors, and construction suppliers are all in a position to refer customers to your business. Visit your referral leads every few weeks, making sure to give them something in writing that reminds them how you can assist their clients. Show them how you are valuable.
Think outside the box when it comes to who might be able to send you referrals. Work with household cleaners, commercial cleaners, carpet and flooring professionals, lawn care professionals, and others in your community who serve residential and commercial clients. Find some you know and trust, and when your clients ask for referrals for those needed services, you can speak with authority. They will then be more likely to reciprocate with referrals for you.
Another way to get an avalanche of referrals is to start an email list. In fact, if your business doesn’t have an email list, chances are your business is not doing well at all. And if it is doing well, it is about to do a whole lot better.
So an email list is a list of clients that you have helped in the past, clients that you are currently helping and potential clients who may need your service either now, or in the future. Why do you want to start an email list? It’s simple really. Let’s say that you only have a list of all your past client’s email addresses. Now let’s say that you are about to have a sale of some kind, let’s say 40% off (it can be anything). You send that out to your past clients. They don’t need any water damage repair, but they know somebody who does. Who do you think that they are going to refer? The person from a free online classified, or the person that helped them out, had amazing service and is now have a 40% discount on their services?
While every business needs an email list to generate leads and referrals, there is a certain way that it must be treated. For starters, you cannot only email randomly when you have a sale or special. That’s how you will lose potential customers. The right way to do it is to send emails out two or three times per week. Be sure to include quality content. That’s it. The whole idea behind an email list is to get your subscribers to know, like and trust you. This way, when they do eventually need your services, they are going to contact you first as they already feel that they know, like and trust you.
Another great way to get referrals from your past and current clients is to simply sent them a quick ‘thank you’ note. When is the last time somebody, especially a business, sent you a quick thanks for being so awesome note? The chances are that you have never received one.
So if you really want to stand out an get a ton of referrals, as well as be loved forever by all your past clients, send them a personalized thank you note after they do business with you. It doesn’t have to be anything fancy. Simply go down to the store and get some notecards with envelopes for a few dollars. Then have your assistant, or yourself, write a nice little message with the clients first name on it saying thanks for your service. You can even include a coupon that they can ‘gift’ to a friend if you want. The message doesn’t have to be anything complicated. In fact, here is a sample message that you can use: