Here’s What is In It for You

Stop depending on unreliable networking referrals for your business’ revenue, or getting ripped off by paying big numbers for plumber leads that rarely pan out. Focus on what you do best and take care of your business. We’ll handle the rest.

Stop Running Around

Competition has gotten ridiculous in the water damage restoration business, with a lot of providers scrambling to compete for a few jobs in a given marketplace, while a couple of big names take the bulk of them. As if that’s not enough, plumbers all across the U.S. are now charging almost to the point of extortion for unreliable leads, and traditional promotional channels are all but dead in the water.

 

And yet, you still see stubborn business owners insisting on trying to keep their business going while sticking to the old ways. Shocked when newer, updated businesses continue to snipe job after job out of their hands.

 

If you really want to start bringing in high-quality, converting leads looking for your water damage restoration services – commercial and residential, – you need to bring your business to the modern age. If you don’t, you can bet your competitors will.

What are the Challenges?

Here at OTT, we know the water damage restoration industry inside out. We understand the regional differences and the hurdles to overcome for effective water damage SEO. We know what makes people choose one business over the other, and the likely causes that make them call you.

 

But most importantly, we understand what it takes to provide a quality service, and what happens when you do the job correctly.

 

Contrary to what other digital marketing firms might have you think, working on water damage marketing is a unique animal in and of itself. Completely different to generating leads for plumbers or HVAC guys.

 

In this business, exposure and notoriety are everything. People won’t sit around comfortably, weighing their choices while their property continues to deteriorate. You want to be out there, exactly where clients are looking for your services and be the first provider they find. With such a branding presence that’ll let them know they’ve found exactly the service they needed, the moment they see you.

 

The thing is, though, that we don’t do business with those that can’t keep up with the challenges of their niche. We want providers that can get the leads in, close them, and be in the properties within 48 hours doing inspections, getting those claims ready to file with insurance companies, and putting together accurate estimates using top-of-the-line applications… Those are the type of businesses we want to partner with.

 

We are here to get you clients, period. Bidding, billing, CRM… those are all on YOUR side of the table, and we expect you to take care of them flawlessly.

 

Our outfit is equipped to deliver a consistent stream of quality leads; it’s what we do. However, if what you are looking for is someone that holds your hand and walks you through everything they plan on doing just to make you feel comfortable, you might as well keep looking. That’s not us. We rather focus on delivering cold, hard results, period.

 

The idea here is to position our partners as the go-to water damage restoration service in their respective areas. To have them concerned about handling the volume of calls and walk-in services we send their way. Thus, we only want to work with people that can handle their end of the deal. Businesses capable of capitalizing on what we bring to the table.

 

We know first-hand the realities of the day-to-day operations of the water damage industry. We have seen lifelong professionals who treat their services and craft as an art, provide an insane price/value proposition, and still struggle with the bottom line. All because they failed to keep up with the times.

 

That’s the outlook of the water damage restoration industry, and those are the challenges.

 

What makes you different?

 

Just like you probably found us by searching for a local SEO company near you – or some of the many other high-performing keywords we dominate – your potential customers, who are searching for water damage solutions should be finding you within seconds. The question, then, is why should they pick YOU? Who are you?

You Take Care of the Job; We’ll Get You the Leads

You are the expert at what you do and know how to take care of your business best. Same with us. We are experts at marketing services like yours and know our business better than anybody. Why would you ever want to waste time and effort trying to take care of our side of the deal instead of partnering with experts to do it for you?

 

We’ve seen more than a few water damage restoration companies fall into the trap of thinking they can handle everything themselves. Most of them lose their cool once Google starts draining their marketing budgets with little or no change in their lead’s influx.

 

We got the systems and resources to get you more business during storm season and bring up those numbers even in the slow ones. But that’s a privilege reserved to the companies we partner with, plain and simple.

 

So, you can keep paying plumbers insane referral fees that most other businesses in your area are going to be paying for too. Or we can create a customized setup that gets YOU working leads before everyone else. The choice is yours.

 

The problem is that you don’t get to do that with horribly designed websites, poor ORM, and inexistent review strategies! In terms of water damage marketing, online placement is critical to get those clients flowing in. Your website, social media, reviews in key sites… that’s where you get the leads you need. And all of it has to be polished and optimized with SEO, CTAs, and value propositions that draw those customers to you, and nobody else.

 

Firms like ours make sure all those things – and many others – are taken care of; placing services like yours on the top spots for your niche. And, honestly? You’ll never be able to beat them – or us, for that matter – on your own. For a company like ours, dealing with a lone company like that feels like a kitty fight, even though the business on the other end feels it like a shark attack.

 

The sooner you realize that you need a powerful partner backing you up on this fight, the easier it’ll be to claim what’s yours.

 

We are currently driving over 30,000 calls / quality leads /walk-in’s on average per month into the water damage market, and will certainly continue to do so again with the right partners in your area. Are you that partner?

Leverage a Website That Actually Converts Visitors into Clients

There’s no effective SEO in this niche if you don’t now the water damage business inside out, and no other digital marketing firm understands this industry better than us.

 

The main idea here is that whenever a potential client searches for anything related to your water damage restoration services on Google, your website appears among the first three organic positions or in the map pack. Providing a steady stream of commercial and residential leads contacting your business each month.

 

That just doesn’t happen by accident.

 

Google only prioritizes websites that consistently deliver the solutions its users are looking for, that abide by their rules, keep visitors interested, and are responsive on all platforms. And that’s just some of the many factors search engines account for when ranking your site.

 

What does that all means? That your water damage marketing strategy should revolve around organic traffic through SEO, and NOW! That includes having a properly structured and fast-loading website, schema, and an effective water damage SEO approach. That is, if you want to rank high in users’ searches.

 

All those elements call for specialists with very specific skillsets and know-how, which don’t come cheap in our house. So, don’t be cheap. If you insist on being so, we invite you to carry on to the next service you found when you searched for a water damage SEO company.

 

When your website is designed with the best user experience in mind, when its content speaks louder than that of your competitors, when your brand is exposed to the public in a way that converts effortlessly, when your water damage company delivers fast and high-quality solutions, and you have no financial problems clouding your head every day, you are painting the picture of a badass brand rather than a tiny business struggling to stay afloat. The picture of someone we can partner with.

 

We cover ALL YOUR MARKETING NEEDS: from running multiple water damage marketing campaigns, getting you ranked in organic SEO / Maps, to branding and exposure in all media outlets we find relevant. With us, you get fully customized, all-hands-on-deck support and coverage package for your water damage company and its employees.

 

Understand this: all this here we are talking about? It’s all REAL. We do it on a daily basis!

 

The fact is that we want to keep our growth going upwards, and part of that is bringing our partners along for the ride. So, when something is working, and we know it is, we replicate it. You, lucky one, are entering a path into something much bigger than JUST you and your business. Basically, you are getting a triple-platinum VIP ride on the express train to success in the water damage industry by gaining access to our knowledge, resources, and ability to do what others find impossible. So, when it’s time to share, just remember who got you – and keeps you – there.

 

Understandably, because of the nature of this business, we can only take one client per service area. So, if we are already partnered with someone where you operate, we’ll have to pass. And good luck; you are going to need it.

 

In this niche, the most powerful results come from Organic SEO & Maps. They rule with an iron fist and always win the water damage marketing race, hands down. They guarantee gradual growth and long-term stability for businesses, especially local. In fact, you probably found us by searching for help with your water damage marketing, water damage SEO, or water damage marketing strategy. Either way, here you are.

 

Long story short, we can rank anything we want in top organic positions, and we convert more leads to paying customers than anyone. That’s what we bring to the table, and all it takes for us is to want to do it.

 

And that’s what you pay us for, of course.

Leverage Local SEO To Bring Clients to You

Driving a generic SEO campaign is a great way to waste time and resources. It’s useless, period. But a customized water damage SEO campaign is a whole other story.

 

We take the local approach, gives it some of the OTT love, and powers up any water damage service to a top spot on Google’s Map Pack. Being on maps is so effective that businesses see a drastic increase in traffic in a matter of hours after being featured on it! Psst…! we can literally PUT you there.

 

The best part? Having your water damage restoration company properly featured on the map pack is only 1 of 3 key ways to put you among the first options that your potential customers, looking for water damage services and solutions, will see. It is just like it sounds, 1 of 3. It means each vertical brings between 30% to 40% of the overall traffic in Google.

 

We can rank maps like no other; we can make the impossible, POSSIBLE… Google maps marketing is one of the strongest, most reliable ways to generate revenue almost instantly for your business.

 

The thing you need to understand is that our reach goes way beyond the water damage restoration niche, and it’s all at our partner’s disposal. Networking with plumbers, insurance adjusters, property managers, and even other contractors? We’ve got the keys to those doors.

 

But make no mistake, dominating an area is just the start. Water damage marketing is meant to be expanded. Local leads are just the tip of the iceberg in this business. Understand this: those who never expand inevitably perish because their competitors eventually come for them.

What’s the Best Part of Water Damage Marketing?

One thing water damage businesses have going for them is that leads in this niche tend to be among the highest converting ones out there – Even when compared with similar services. Mostly because a quality lead here is often tied to insurance-based emergencies.

 

While other similar service providers have to deal with customers complaining about pricing or delaying jobs, water damage restorations are generally fixed-priced, and paid by insurance companies. So, our primary focus is generating actionable, quality water damage restoration leads that ACTUALLY turn into customers.

 

But for that to happen, you need to start connecting with the right people and closing the right contracts to impact that bottom line.

 

Once you’ve got the service-side of your business covered – and if you are thinking of partnering with us, we really hope you do – the game becomes a matter of keeping those leads coming in, those phones ringing, and those emails filling up your inbox. Our water damage marketing strategy it’s all about keeping your sales department struggling to keep up. Then, we start talking expansion.

Advantages of Having Over the Top SEO On Your Corner

 – Get your website completely cleaned up, modernized, and optimized to drive in more business.

 – Have access to a professional organic or outreach marketing team.

 – Have a dedicated team performing regular backlink management tasks, such as tracking, reporting, removal, and disavowals.

 – Get hundreds of ORGANICALLY generated and valuable backlinks from authoritative sources.

 – Implement effective and laser-focused local SEO that draws the attention you want from your target audience, and then expand your turf across the state and beyond.

 – Start receiving a continuous stream of calls from each of your targeted regions, generated by targeted ads and content specific to them.

 – Earn listings in trusted local and national directories, and always have uniform information about your business across all platform – It is important that everything you find on the internet about your business is consistent.

 – Keep super tight control over who uses your information on the web.

 

You can have the most impressive office space, jam-packed with the high-quality equipment, and filled with highly experienced contractors inside. If your website is not convincing visitors that you offer a high-quality service, and if Google is not convinced that your site offers an excellent user experience, it is impossible to make it rank.

 

And SEO is not like you just write a couple of descriptions and make your website pretty. There are over 200 factors that need to be taken care of before a website even takes off. The worst part is that every time we check a new website, there is a ton of work to be done on the backend side of things before we even start with the design part.

 

These are the things we need to know:

 – If your website is secure (HTTPS.)

 – If your website is responsive.

 – Page load speeds.

 – If it has the correct schema markup.

 

Then we analyze other factors:

 – Quality of content.

 – The length of content.

 – Social signals that link back to your website.

 – Quality of backlinks that link back to your website.

 – Presence of optimized images on your web pages.

 

Just fixing all that requires a lot of work, and we don’t deal with people who think that just because they can’t “see” changes in their websites, they will go after the next shiny object. We can’t allow you to give away our work after we’ve done all the heavy lifting. If that is your plan, go right ahead and find another sucker.

F.A.Q.

These are some common questions most business owners have when looking for a water damage marketing service that can help their company grow. We always give brutally honest answers, though. If you are not ready to hear them, then you should not be here.

 

How can I get more water damage restoration work?

 

The key to a thriving water damage restoration company is making sure a steady stream of qualified leads is constantly flowing in, and for that, your company needs to be visible.

That means having an expertly designed website with funnels that attract and convert visitors into leads, establishing a social network presence that keeps you in the public’s attention, and setting up highly targeted ad campaigns that put your services in front of the right people.

 

How can I promote my water damage business?

 

In one word? Online. The days of relying on word of mouth recommendations and knocking door to door are long behind us. Now, people look for services like yours on their cellphones and map apps.

To promote your business effectively, you need to make sure you have an imposing presence in all these places where your potential customers are, with optimized conversion systems that bring them your way instead of your competition’s.

 

How much do water damage leads cost?

 

A lot of money you won’t get anything out of.

Ask anyone who has been in this business long enough, and they’ll tell you that buying generic, shared leads is a waste of money, and most importantly, time.

The fact is the same money and effort you are going to invest in buying generic leads, and the time you’ll spend trying to convert people tired of listening to companies like yours who also bought that list, would be much better spent elsewhere.

 

What kind of problems can marketing help us solve?

 

Quite a few, actually. The main focus will always be to grow your organization, attracting more clients, and developing a well-rounded plan to support the influx. Through effective and ethical marketing, we can put you in a zone of profitable growth.

 

How can I get more clients?

 

With an SEO-mindful website that allows it to rank on top of search results and designed to convert more leads. It’s a reliable strategy that can take longer to provide results, but it delivers an ROI second to none. Don’t expect to rank immediately with a website that was recently managed by amateurs, though. It takes time to pick up their mess and get things back on track.

 

What would be a sound water damage marketing budget?

 

First, burning money faster won’t make a difference without a plan. After we check your answers on our questionnaire and have an honest one-on-one talk, we can tell you how much you need to spend and HOW. However, expect it to be NO LESS than 20% of your monthly revenue.

 

Have You Done Work for This Niche?

 

To put it shortly: We own the water damage marketing game. Right now, several of our partners own big water damage service companies, and they have consistently increased their scope and revenue year-over-year since they are with us.

 

What if I want to invest in traditional marketing?

 

That’s your call. We don’t advice against it, but when compared to SEO and digital marketing, traditional channels have little to offer.

 

Will I Own My Website?

 

Yes. However, as long as you work with us, you are not allowed to modify it in any way, shape, or form. We do this to protect our efforts. We don’t tell you how to do your job; nobody tells us how to do ours. Any attempt to break this simple rule and we walk.

 

Should We Work with You?

 

Due to the nature of our business, we recently had to close our doors to new clients to only let potential partners in. Why? Because we are not an ordinary SEO company. We perform a full SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), and those interested in becoming our partners must complete a thorough and very detailed water damage service questionnaire. You must answer ALL of these questions so we can properly assess your REAL situation (not what you think your situation is) and decide if we are a good fit or not.

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