Reputation management is one of the best ways to increase brand awareness and presence online and help build a positive brand image in the minds of existing and potential customers of a business. Yes, reputation management works most of the time, but it alone isn’t sufficient to manage a bad reputation. The business itself must be good or ready to make changes in its product or service as needed to restore a bad reputation. For example, if a lot of customers are complaining about a new product launched by your company, there might be something wrong with the product itself, so you need to work on it.