Spending time on local SEO is important, especially for small firms. Being unlisted in Google Maps and the local search can mean the difference between being an unheard-of business and becoming the community’s go-to service provider. Reviews are crucial to establishing a brand’s legitimacy and reputation. Responding to your customers and clients and their insightful feedback demonstrates your care and demonstrates your obligation to them. 

Your SEO will benefit significantly from your responses to reviews. Google, one of the foremost authorities on the subject, claims that one strategy to raise your company’s local rating on its platform is to manage and address consumer reviews about it. Making the maximum effort to answer reviews will assist Google, and prospective clients learn more about your company. The search engine can then match your profile to pertinent local queries, which is the best part.