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How can anchor text improve my SEO strategy?

Anchor text has an impact on the website to which it links. Therefore, it can modify the rank of a site in the results offered by a search engine. The effect of anchor texts can be positive or negative. That is why link building strategies must follow the specifications established by Google. Two of those conditions include using only keywords that are related to your niche or topic and using the anchor text in 1% of the content or less.