The algorithm had a profound effect on SEO too. Having your website linked on major sites like Yahoo, DMOZ, and BOTW increased your visibility. Thus, it was an opportunity for search engines to rank your site higher. Websites had a chance to become more relevant by having their articles or websites featured on many famous and important sites.

Even though it is argued that Hilltop is no longer relevant for SEO, it can serve as a foundation from which companies and bloggers can optimize websites. Some ways to do that are by identifying authoritative websites, mixing your site’s link profile, networking, and connecting with real people.