Online reputation management has two main aspects: dealing with negative comments or a bad reputation and creating a good reputation for the business/person. It primarily involves dealing with a negative reputation, which includes responding to negative reviews and feedback of customers in an appropriate and timely manner and making appropriate changes in the business to solve the real problems. Secondly, we track all social media channels of the business and react to user comments as required. It also includes monitoring the internet for negative stories about the brand and properly responding to it either through direct commenting or by releasing a public statement.