According to Payscale, an SEO manager in the United States has a median salary of just over US$66, 000 a year. However, depending on different factors such as geographic location, education, experience, and the company where they work, an SEO manager can make between 44k and 100K per year.
Typically, SEO managers also generate extra income from various sources. These can be via bonuses, commissions, and profit sharing, which can increase their annual wage by 30K.
How about SEO Managers in other countries?
Salaries of SEO Managers in other countries in North America:
For instance, an SEO manager in Canada makes between C$31, 000 and 71, 000 which is equivalent to between US$26, 000 and US$55, 000 per year.
At the other end, the average salary of an SEO manager in Mexico is just over 122, 000 Mexican pesos, which is roughly US$ 6, 500. If you live in the U.S., it may seem like a low salary. However, it is actually 4.7 times higher than the average general salary.
Salaries of SEO managers in Europe
In the United Kingdom, the annual salary of an SEO manager ranges from £26, 000 to £46, 000. This is the equivalent to a range between US$34, 000 and US$49, 000 per year.
In Ireland, an SEO manager makes between €32,000 and €70, 000 yearly. That would be between 37K and nearly 82K in US dollars.
In Spain, the median salary for an SEO manager is between €21, 000 and €60, 000. That places it between US$24, 000 and US$70, 000 annually.
In Germany, they make just over €36, 000 per year, or US$42, 000.
Generally, the salary of an SEO manager worldwide depends on experience, education, skills, and geographic location. This position experiences significant increases in pay for the first 5-10 years of the career. However, it reaches a plateau after that. Experience doesn’t seem to make much of a difference in the salary offer after that.
But what exactly does an SEO manager do?
An SEO or Search Engine Optimization manager is a marketing manager specialized in digital marketing. Some of the responsibilities of an SEO manager include technical website optimization, community building, creating a backlinking strategy for clients, and overseeing the creation and publishing of content. All of these responsibilities pertain to an SEO expert, and to those, we need to add the regular duties of a manager such as strategic planning, organization, budgeting, etc.
SEO is an area of digital marketing that involves a lot of different professionals: content writers, marketers, web developers, and graphic designers. It is the job of the project manager to oversee all these team members, monitor each project from start to finish, and report to clients about the progress of their SEO efforts. To do the latter, they use different analytics tools that help them determine how effective their internet marketing campaigns are.
SEO specialists in different fields such as SEO managers, content writers, web developers and graphic designers are now more in demand than ever before, and salaries show how valued they are.
Many also make extra income from bonuses derived from the campaigns’ performance and getting their clients the results they expected. This depends on the agreements they have with each client upon being hired.