Reputation management starts with creating a good reputation management strategy based on the individual needs and situation of a business. Each business has a reputation in the market, whether good or bad, based on which the company faces different challenges. A reputation management strategy must take into consideration all these factors. It will involve creating fresh, high-quality content, web pages, blog posts and landing pages, promoting the positive things about the business, using search engine optimization to get these pages to rank high in the search results for target keywords, and a comprehensive branding on social media, forums and other parts of the internet.