To become an SEO expert, you need to know what SEO is. It is the process of ranking your content or your website on the number 1 page on search engines. This is because people on the internet mostly take a look at only the first page. For your website to be ranked higher, you need to add precisely, but accurate keywords or links in your content. When you do this correctly, your site has a higher chance of getting on page 1 of the search engines. However, the keywords, links, and information must be relevant to the content a viewer wants. Therefore, an SEO expert often sees the perspective of the user as well.