To become seo you can choose to hire an agency to do the work or you can do it yourself as well. Regardless, it is an important part of marketing that can make you popular among your customer base and target audience and can give you high rankings on your search engine pages. It works by first researching different kinds of data related to your business and industry. Then it uses keywords that customers are prone to using more while searching for your business. For example, if you sell vintage clothing you can choose keywords like ‘vintage stuff’ or ‘cheap vintage clothing’ something the customer might type in the search box. To get more clicks, you should also have good relevant content on your website.